5 For Friday — Links, Stories & Posts For Your Weekend

January 18th, 2013 by Melanie Bonhomme

Round 1-036 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner
Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at how to use these new features to your advantage to make stronger connections, create more business, and engage with people with whom you share a common interest.

Microsoft’s Bing Social Sidebar Gets More Context with Facebook Status Updates, Links, and Comments — The Next Web
Facebook may have launched its new Graph Search feature this week, but Microsoft is also making some major improvements with the addition of social data to enhance its partnership with Facebook. Moving forward, when you search the web using Bing, you’ll get some Facebook results mixed in; using Facebook’s Graph Search will yield some Bing results.

11 Obvious A/B Tests You Should Try — QuickSprout
A/B testing can help you generate leads for your business and, if properly done, can help you create a competitive advantage. Here are some easy tips and tricks to increase your conversion rate.

YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings — Search Engine Watch
VEVO is the largest video publisher on YouTube, so it only makes sense that YouTube plans to invest in it for a content partnership. Between rumors of Facebook showing interest in stealing VEVO away from the Google-owned YouTube and its deal with YouTube ending in December, this would be an effective way to help YouTube maintain its more than half-billion views per month.

23 Reasons to Improve Your Content in 2013 — SEOptimise
From ranking on Google and Bing to local search and keyword competition, there are a multitude of ways to beat the competition by creating relevant, quality content in the new year. Check out this handy list for a compelling array of reasons to get it in gear and start killing it on the content end in the new year.