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  • What Happened to Facebook’s 20% Text Grid Tool? (Updated 2020)

    October 01, 2020 by in Social Media Michelle Neuhoff Boyd - 10 comments
    Say Goodbye To The Grid Update - Search Influence

    Editor’s Note: This post was originally published on March 25th, 2016, and has been updated to provide you with the latest information. Update (October 1, 2020): Back in 2016, we were all so very excited to see the Facebook Grid Tool disappear. Unfortunately, it was replaced with similar restrictions of …
    Continue Reading >>

  • Facebook Ads Boycott: What Advertisers Need to Know

    July 01, 2020 by in Digital Advertising Alison Zeringue - Leave a comment
    A person scratching out Facebook's name on a smart phone with a stylus

    Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
    Continue Reading >>

  • Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?

    September 02, 2019 by in Digital Advertising Brandt Arceneaux - Leave a comment

    If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
    Continue Reading >>

  • National Emoji Day – Katelyn Mulkey on WWL

    August 08, 2019 by in News Katelyn Mulkey - Leave a comment
    Account Coordinator Katelyn Mulkey discussing National Emoji Day on Great Day Louisiana

    Katelyn Mulkey, Account Coordinator at Search Influence, joined Great Day Louisiana on National Emoji day to share her knowledge on: The history of emojis New emojis being released in 2019 How emojis relate to inclusivity and the all-inclusive-web Misused emojis Emojis have been popular since they first appeared on Japanese …
    Continue Reading >>

  • Nine Reasons Facebook & Instagram Ads Are a Powerful Combo

    July 29, 2019 by in Social Media Brandt Arceneaux - Leave a comment
    Batman and Robin

    If you asked someone to name a social media network five years ago, their answer would probably have been “Facebook.” But in 2019, there’s an entire social media ecosystem with distinct content, styles, and user groups. Facebook continues to dominate, but with such a dynamic social media landscape, who knows …
    Continue Reading >>

  • A Physician’s Guide to Choosing Target Audiences on Facebook

    April 16, 2019 by in Digital Advertising, Healthcare Marketing, Social Media Jordan Polhemus - Leave a comment
    Doctor performing surgery

    One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
    Continue Reading >>

  • 7 Best Social Media Platforms for Your Digital Marketing Strategy in 2019

    February 22, 2019 by in Social Media Ariel Tusa - Leave a comment

    Social media is an essential element of a holistic and integrated marketing plan. Different social media platforms allow you to create and share content, reach specific audiences, and accomplish your marketing and business goals. Before you begin expanding your current social media marketing, make a plan. Here are some questions …
    Continue Reading >>

  • Harness the Power of Video on Social Media

    January 31, 2019 by in Social Media Mildred Padilla - Leave a comment
    Iphone on facebook app and scrabble words spelling out social media

    To succeed in today’s competitive environment, companies have to convince us to choose their products and services in an instant. What better way to do that than with videos? Let’s face it, people love videos! Sight, sound, and motion can be a powerfully positive combination. We’ve all felt it. Videos …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
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  • Everything You Need to Know About Social Media Images

    October 18, 2018 by in Content Marketing, Social Media Brennan Schexnaydre - 3 comments

    Social media users are 10x more likely to engage with a post that includes a photograph or other visual. And, on platforms like Instagram, without a photo, you can’t post at all. So, no matter what industry you’re in—or even for your personal profiles—if you want to reach the 2.34 …
    Continue Reading >>

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