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Industry Insights
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What is OTT and CTV? Marketing Manager’s Guide to the Benefits of Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)
Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
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Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
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What You Need to Know About Website Accessibility
Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
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Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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