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Industry Insights
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Should You Be Marketing During a National Crisis?
This post was updated by Alison Zeringue on July 14, 2025 to reflect current best practices. It was originally published on Nov 4, 2024. Key Insights Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who …
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66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
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The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison
Key Insights AI search is already reshaping the way users discover content, and using the right tools for SEO is essential to track visibility across AI search platforms. Accuracy matters. Because AI search results are dynamic and context-driven, SEO professionals must continually test and compare tools to ensure their targeted …
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Higher Education SEO Trends in 2025: How to Compete
Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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In-House Marketing vs. Agency Teams: Build a Strong Strategy Together
This post was updated by Paula French on 2/28/25 to reflect recent trends and best practice. It was originally published on 12/6/2018. Key Insights As brands grow, marketing demands increase, making it difficult for internal teams to execute strategy, create content, analyze performance, and keep up with industry shifts all …
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Digital Marketing Trends 2025: Essential Higher Ed Strategies [WEBINAR]
Key Insights SEO is the foundation of higher ed marketing: Most institutions recognize SEO’s importance but lack a solid strategy. Strong SEO supports all marketing efforts and drives conversions. AI Overviews are changing search visibility: Google’s AI-generated summaries are pushing down traditional search results, reducing organic traffic, and demanding new …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Key Insights: Google announced in July 2024 that Chrome will not fully block third-party cookies but instead give users the option to manage tracking permissions. This shift allows for greater user autonomy and may lead to fewer users permitting third-party tracking. With the potential decline in third-party cookie data, competition …
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How To Use Cold Email Marketing to Reach New Audiences
Cold email marketing is often underused in top-of-funnel strategies, yet it’s a powerful way to introduce your brand to new audiences and build awareness early in the buyer’s journey. Cold emails work best as part of a multi-channel strategy, including display ads and social media. It creates a unified approach …
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