Industry Insights
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Are Wix Sites Bad for SEO?
Wix is one of the most widely used website builders in the world, with over 150 million users as of 2019. Despite being so popular, it’s not exactly a secret that Wix sites have a bad reputation within the digital marketing community. It got so bad that Wix tried to …
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How Will Safari’s ITP Cookie Policy Updates Impact Google Analytics Tracking?
To browse the Internet in 2019 is to learn how to manage that nagging sense that someone is always watching. You casually look up the ingredients for a traditional eggplant curry while considering lunch options, and weeks later every website you visit is still force-feeding you offers on wholesale quantities …
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Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
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How Using Psychographics Can Shed Light on Your Buyer Personas
Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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Top 10 Tools & Resources That Are Truly FREE for Nonprofits
Nonprofit organizations are what I like to call “ballin’ on a budget,” which means strategically selecting resources that won’t break the bank. But where do you start? Here are our top 10 picks for best free marketing resources you should utilize to get your organization… organized. 1. G-Suite The mecca …
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Which Social Media Platforms Should Insurance Companies Use?
In a world where a new social media platform gets launched every other week, it can be difficult to know which platforms to embrace and which ones to ignore. This can be particularly difficult when trying to identify the platforms your audience is already on. As a rule of thumb, …
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15 Quick Tips on Using Geolocation Targeting for Your Law Firm
Once upon a time before GPS and Bluetooth, marketing your firm was an absolute nightmare of unknowns and shots in the dark. There’s a limit to the amount of kitschy commercials you can make, right? The era of big tech is upon us, and if you haven’t tapped into Geofencing …
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students
Universities have a leg up in search rankings thanks to “.edu” domains and brand recognition. However, many university websites aren’t set up to make the most of these advantages. So, what’s an educational institution to do? Harness the power of your university’s brand with our seven tactics to improve your …
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