This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Industry Insights
-
SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
Continue Reading >> -
We Didn’t Automate Our Content. We Automated the Tedium.
Search Influence automated the research behind content, not the writing: query fan-out, information gain, and authoritative sourcing that gets pages cited by AI search.
-
Paula French on “The Signal”: What AI Search Means for Higher Education Marketing
Enrollment marketers are losing prospective students at a stage they never even see. Before a student fills out a form, visits a program page, or clicks a single ad, they are already building a short list. They are asking AI tools detailed questions, comparing programs, and forming preferences, and the …
Continue Reading >> -
Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
Continue Reading >> -
One Page, One Baseline: Paula French on Program Page AI Search Visibility [UPCEA]
Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
Continue Reading >> -
Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
This post was updated by Allison Zeringue on 6/16/2026 to reflect current best practices. It was originally published on 10/09/2024. Key Insights Less than half of higher ed marketers track cost per inquiry or cost per enrolled student, the two metrics that connect marketing spend to enrollment outcomes. Institutions that …
Continue Reading >> -
[DATA] Higher Education Marketing Trends 2026: How Industry Pros Stay Informed
Higher education is under pressure from every direction. Enrollment shifts, budget constraints, AI disruption, and changing student expectations are hitting at once, and the professionals navigating them are expected to stay ahead of it all. Search Influence partnered with UPCEA, the leading association for online and professional education, to better …
Continue Reading >> -
Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients. Will, CEO and co-founder of Search Influence, has …
Continue Reading >> -
Best AI SEO Tracking Tools Under $50/Month (2026)
TL;DR If you have under $50/month and want to start tracking how your brand shows up in ChatGPT, Google AI Overviews, and Perplexity: Waikay.io (free tier) if you’ve never tracked AI visibility before and want to test the waters RankScale ($20/mo) if you want analytics-driven testing across the broadest set …
Continue Reading >> -
What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
Continue Reading >>