Industry Insights
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Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment
The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
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Website Cookies: Should You Be Concerned?
You’ve probably noticed that many sites notify you that they use cookies and ask you to save them. You may have also noticed that these notifications are more frequently appearing on sites. Why have cookies become so prevalent, and should you be worried? What Is a Cookie? A cookie is …
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10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age
This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
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Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019
Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
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How to Make Sure Your Website Is Accessible for Everyone
It’s safe to say that traffic—and gaining as much traffic flow as possible—is the major goal of anyone’s site. Unfortunately, a substantial amount of us forget about a few key demographics that depend on us to make sites, content, and social channels accessible. To put it into perspective, 360 million …
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Are Wix Sites Bad for SEO?
Wix is one of the most widely used website builders in the world, with over 150 million users as of 2019. Despite being so popular, it’s not exactly a secret that Wix sites have a bad reputation within the digital marketing community. It got so bad that Wix tried to …
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How Will Safari’s ITP Cookie Policy Updates Impact Google Analytics Tracking?
To browse the Internet in 2019 is to learn how to manage that nagging sense that someone is always watching. You casually look up the ingredients for a traditional eggplant curry while considering lunch options, and weeks later every website you visit is still force-feeding you offers on wholesale quantities …
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Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
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How Using Psychographics Can Shed Light on Your Buyer Personas
Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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