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Industry Insights
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Higher Education SEO Trends in 2025: How to Compete
Discover the top SEO higher education trends in 2025 with Search Influence. Learn how to improve rankings, attract students, and stay ahead with a tailored SEO roadmap.
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In-House Marketing vs. Agency Teams: Build a Strong Strategy Together
This post was updated by Paula French on 2/28/25 to reflect recent trends and best practice. It was originally published on 12/6/2018. Key Insights As brands grow, marketing demands increase, making it difficult for internal teams to execute strategy, create content, analyze performance, and keep up with industry shifts all …
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Digital Marketing Trends 2025: Essential Higher Ed Strategies [WEBINAR]
Key Insights SEO is the foundation of higher ed marketing: Most institutions recognize SEO’s importance but lack a solid strategy. Strong SEO supports all marketing efforts and drives conversions. AI Overviews are changing search visibility: Google’s AI-generated summaries are pushing down traditional search results, reducing organic traffic, and demanding new …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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SEO In-House vs. Outsourced: Should You Hire an Agency?
Key Insights SEO is crucial for online visibility, increased website traffic, brand recognition, and revenue growth. While it may be tempting to handle SEO in-house, it’s essential to recognize that effective SEO requires meticulous attention to detail, constant monitoring, and adaptation to evolving search engine algorithms. When deciding between in-house …
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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Prepare for cookie deprecation with insights from Search Influence. Discover how to adapt your marketing strategy for a privacy-first, cookieless future.
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Should You Be Marketing During a National Crisis?
Marketing during a national crisis helps your brand stay the course in the face of adversity. Explore budget-friendly strategies with Search Influence.
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How To Use Cold Email Marketing to Reach New Audiences
Looking to diversify your top-of-funnel marketing strategy and increase new audience engagement? Enter cold email marketing with Search Influence.
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Learn how tracking higher education marketing metrics boosts enrollment with insights from Paula French’s guest blog for UPCEA.
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.