Industry Insights
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Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
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What You Need to Know About Website Accessibility
Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
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Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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#ShowYourPride: Engaging the LGBTQ+ Community Online
This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
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Google Maps: Ongoing List of COVID-19 Updates
Throughout the course of the COVID-19 pandemic, Google made updates to help businesses align with the needs of users affected by various local and national guideline enforcements. This piece will collect and explain updates related to managing listings and the ways Google helps businesses reach consumers. Search Influence will update …
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Don’t Miss Out on the Recession Boom in Graduate School Applications
Research by The New York Times, Stanford, and other sources suggests that interest in graduate school will hit new highs in the coming months and years due to the global recession. Instead of looking at how your organization can cut costs by reducing its marketing budget, you should make the …
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Business Continuity Messaging During COVID-19: What You Need to Do Right Now
Now more than ever, the internet is the first and primary source of information about local businesses. The messaging (or lack thereof) that companies disseminate may affect the quality and quantity of their customers when the economy begins to open back up. We’ve seen far too many businesses fail to …
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Google and Facebook’s Small Business Grants: What You Need to Know
This post was updated in May 2020 to include additional qualification guidelines provided by Google. So far 2020 has proven to be quite the year. The news of COVID-19 and the restrictions placed on businesses came with the looming sense of “What’s going to happen next?” Thankfully, you won’t have …
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Search Influence to Host Webinar “Digital Marketing in the Times of COVID-19: What We’ve Learned and What’s Next”
April 14 marks the 30th day under the stay-at-home directive for New Orleans, where Search Influence’s headquarters are located. As we look to the future, we want to share learnings from a month of client status changes, closures, and postponed events. Join me (Paula French) and our Sales & Partner …
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Top 6 Marketing Planning Activities During COVID-19
During this time of crisis, many businesses may find themselves with extra time on their hands, but limited money to spend on marketing. While it can be hard to think about the future, this is the perfect opportunity to do just that and take a deep dive into your marketing …
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