Industry Insights
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Four Steps to Prepare for Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on March 9, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14 update will have an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business tools, …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
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Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
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What You Need to Know About Website Accessibility
Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
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Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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#ShowYourPride: Engaging the LGBTQ+ Community Online
This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
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Google Maps: Ongoing List of COVID-19 Updates
Throughout the course of the COVID-19 pandemic, Google made updates to help businesses align with the needs of users affected by various local and national guideline enforcements. This piece will collect and explain updates related to managing listings and the ways Google helps businesses reach consumers. Search Influence will update …
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Don’t Miss Out on the Recession Boom in Graduate School Applications
Research by The New York Times, Stanford, and other sources suggests that interest in graduate school will hit new highs in the coming months and years due to the global recession. Instead of looking at how your organization can cut costs by reducing its marketing budget, you should make the …
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