This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Higher Education Marketing Education and News
-
AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
Continue Reading >> -
Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
Higher education SEO can drive enrollment growth at your university. Listen to Search Influence’s Director of Sales and Marketing, Paula French, on The Enrollment Clinic Podcast to learn how. In her episode,“Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It)”, Paula covers: Why 51% …
Continue Reading >> -
How to Conquer the Biggest Higher Ed Marketing Challenges in 2025
Key Insights Higher Education Marketing Must Adapt to Changing Student Behavior: With the demographic cliff, the rise of alternative education pathways, and AI-driven search, universities must rethink their strategies to reach prospective students. AI, Social Search, and Privacy Shifts Require a Smarter Digital Approach: Traditional SEO strategies and digital advertising …
Continue Reading >> -
AI in Higher Education: Insights From Paula French on the Filling Seats Podcast
Artificial intelligence is reshaping the way students search for and engage with higher education institutions. From AI-generated search results to evolving SEO strategies, higher ed marketers must stay ahead of these changes to ensure their programs remain visible and competitive. That’s why Filling Seats, a podcast dedicated to helping higher …
Continue Reading >> -
Digital Marketing Trends 2025: Essential Higher Ed Strategies [WEBINAR]
Key Insights SEO is the foundation of higher ed marketing: Most institutions recognize SEO’s importance but lack a solid strategy. Strong SEO supports all marketing efforts and drives conversions. AI Overviews are changing search visibility: Google’s AI-generated summaries are pushing down traditional search results, reducing organic traffic, and demanding new …
Continue Reading >> -
Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming. You’re not alone — according to our higher ed research study we …
Continue Reading >> -
How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
Continue Reading >> -
Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
Continue Reading >> -
66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
Continue Reading >> -
UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
Continue Reading >>