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Higher Education Marketing Education and News
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Not Tracking Cost Per Inquiry? Expect Budget Waste
If you’re not tracking cost per inquiry, you could be wasting your marketing budget. Learn how to create cost-effective campaigns with Search Influence.
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How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Measuring paid advertising success in higher education isn’t always a cakewalk. See how Search Influence can help you measure your campaigns’ efficiency with ease.
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Gain Recruitment SEO Insights From Will Scott’s Recent UPCEA Blog Post
Uncover recruitment SEO secrets from Search Influence CEO Will Scott’s most recent guest blog post published by UPCEA. Read on for more insights!
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Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog
Having trouble speaking Google’s language? Learn all you need to know about higher education schema with Search Influence’s Will Scott.
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2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
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Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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