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Internet Marketing Blog Posts by Jeanne Lobman 
Jeanne has been with SI since March of 2011. She manages over 50 client accounts, working closely with each client to assure they are successful online. Jeanne came to Search Influence with a double major in marketing and advertising from the University of Georgia and has quickly become a trusted resource for the best strategies for online marketing.
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What Your Marketing Dashboard Isn’t Showing You, And How Ours Does
Key Insights Most dashboards miss critical context. Standard marketing analytics dashboards typically show surface-level numbers like impressions or clicks, but fail to connect them to real business outcomes like inquiries, acquisitions, or revenue generated. Search Influence marketing dashboards integrate multiple platforms. By pulling from CRMs, call tracking, Google Analytics, Google …
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Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure additional marketing budget. Align Campaign Priorities With Institutional Goals: Universities that connect their marketing strategies to enrollment objectives see better results and more efficient …
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GA4 Guide: 13 Questions to Evaluate Your Agency’s Analytics Approach
Key Insights GA4 is a powerful tool for tracking user behavior and engagement metrics across devices, giving you a clearer picture of how visitors interact with your site. Continuous GA4 tracking, reporting, and analysis enables you to accurately assess your marketing performance, identify trends, and adjust strategies based on real …
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3 Tips to Choose the Right Attribution Model for GA4
Key Insights It’s essential to choose the right attribution model in GA4 to understand how your marketing efforts contribute to user interactions and conversions (key events). GA4’s default data-driven model offers a dynamic approach to attribution, but marketers beware: this model isn’t ideal for all websites. A knowledgeable digital marketing …
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Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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How to Track the Success of Your Online Ads
Marketing can sometimes feel like a black box to business owners. Luckily, with digital marketing, there are ways to track pretty much everything so that you can know exactly how your campaigns are performing. As a marketer, I’m often up to my elbows in Excel sheets, pouring through the data …
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Trust Your Marketing to a Team, Not a Machine
You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
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How to Navigate the NEW Google Adwords Experience
AdWords recently announced that they are fully switching to the new experience by the end of the year, and I’m here to tell you it’s going to be okay! The new experience has been available to all advertisers since October, but we’ve had exclusive access for a while and have …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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It’s SNEAUXmageddon!
Down here in New Orleans, let’s just say we are not used to the cold. With freezing temperatures threatening, the entire city is shutting down, (but here at Search Influence we are still hard at work!) Although many people are referring to the winter storm as Sneauxmageddon (the world is …
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