SEO Education and News

• The AI SEO Guide: From Concepts to Application

  May 08, 2025 by in SEO Will Scott - Comments Off on The AI SEO Guide: From Concepts to Application
  

  Key Insights AI SEO means creating content that resonates with humans and is easily interpreted by AI systems. Search engines prioritize semantic relevance, so depth and clarity now matter more than exact keywords. AI models pull from trusted sources, making content accuracy and accessibility essential. Content should align with user …
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• UPCEA Webinar Top Takeaways: SEO for AI Search

  May 01, 2025 by in News, SEO Ren Horst - Comments Off on UPCEA Webinar Top Takeaways: SEO for AI Search
  

  \This post was updated by Ren Horst on 05/01/2025 after the webinar took place. It was originally published on 04/02/2025. Key Insights AI is driving a shift toward instant answers, changing how online content is found and reducing the need to click through to webpages. To compete, your content must …
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• UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed

  April 25, 2025 by in Higher Education Marketing, SEO Ren Horst - Comments Off on UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed
  

  Search is evolving fast. Is your institution keeping up? In her latest guest blog for UPCEA, “Higher Ed SEO Trends to Stay Competitive,” Search Influence’s Director of Sales and Marketing, Paula French, breaks down four key trends redefining SEO in higher education. She explores how AI Overviews are lowering organic …
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• AI-Powered Search Is Here — Why It’s Time to Invest in SEO

  April 14, 2025 by in SEO Chuck Wilkins - Comments Off on AI-Powered Search Is Here — Why It’s Time to Invest in SEO
  

  Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
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• The Latest SEO Trends and Challenges You Can’t Ignore

  April 07, 2025 by in SEO Alison Zeringue - Comments Off on The Latest SEO Trends and Challenges You Can’t Ignore
  

  Key Insights Search Is Evolving Beyond Traditional Rankings: AI Overviews, social search, and video SEO are changing how users find content, making engagement and authority more important than ever. Brands That Adapt Will Stay Competitive: Search success comes from aligning with current trends — structuring content for AI and optimizing …
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• AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote

  April 04, 2025 by in News, SEO Collin Guedon - Comments Off on AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote
  

  Search Influence Co-Founder and renowned AI SEO expert Will Scott will headline the Zenith 2025 Marketing Conference with his keynote address, “AI Isn’t the End — It’s Your Next Beginning,” on Thursday, April 10, 2025, in Duluth, Minnesota. Having presented at past Zenith conferences, Will returns this year to offer …
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• The Future of Search: SEO and AI Impacts Explained

  March 21, 2025 by in SEO Michelle Neuhoff Boyd - Comments Off on The Future of Search: SEO and AI Impacts Explained
  

  Key Insights AI is reshaping search behavior: Users increasingly rely on AI-driven platforms for quick answers, changing how content is surfaced in search results. SEO remains foundational: Despite AI’s rise, organic search remains the backbone of visibility, particularly for high-intent and local searches. Authority and credibility matter more than ever: …
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• Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop

  March 07, 2025 by in News, SEO Collin Guedon - Comments Off on Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop
  

  This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search. First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event …
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• Higher Education SEO Trends in 2025: How to Compete

  March 07, 2025 by in Industry Insights, SEO Paula Keller French - Comments Off on Higher Education SEO Trends in 2025: How to Compete
  

  Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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• Improve Page Rankings for Your University With a Hybrid SEO Team

  February 25, 2025 by in SEO Michelle Neuhoff Boyd - Comments Off on Improve Page Rankings for Your University With a Hybrid SEO Team
  

  Key Insights Achieving top rankings for your program pages is no easy feat, especially when managing SEO in-house. It takes advanced skills and consistent effort to outpace growing competition. A hybrid SEO team empowers your in-house staff to focus on their strengths, as an agency handles the higher-level SEO tasks …
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