SEO Education and News
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Paula French Shares New AI Search in Higher Education Insights With UPCEA
Search Influence Director of Sales and Marketing Paula French has written a guest blog for UPCEA, titled “Our New AI Search Research Study Shows Why the Shortlist Has Room for 3.” The post focuses on AI search in higher education and draws on our newest research with UPCEA, How Prospects …
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Search Influence Heads to AMA 2026 With Harvard Law Co-Presenter, Tara Pope
Search Influence’s Paula French is heading back to the AMA Symposium for the Marketing of Higher Education this November, this time with a Harvard Law School co-presenter and a workshop built around a single question: what happens after your institution shows up in AI search? French, director of sales and …
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Senior Living SEO in the Age of AI Search: A Step-by-Step Optimization Playbook
TL;DR: Senior living SEO now includes AI search. Getting cited by ChatGPT and Google’s AI Overviews takes an on-site and off-site presence that both tell the same story. Key Insights Search Influence helps communities, facilities, and nursing homes build senior living marketing strategies optimized for traditional and AI search. Families …
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AI Search for Senior Living: The Traffic Plateau Already Showing Up in the Data
TL;DR: AI search for senior living communities rewarded early movers almost automatically, but that easy growth phase is ending across the industry. Communities that track AI referral traffic now and keep shaping the signals AI reads (website, listings, directories, and media footprint) are the ones positioned to keep growing once …
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Senior Living SEO Expert Paula French Takes on the AI Traffic Plateau at SMASH 2026
Search Influence is a digital marketing agency specializing in AI and organic search engine optimization (SEO), digital advertising, and analytics for higher education, hospitality, and healthcare, including senior living. Paula French, Director of Sales and Marketing at Search Influence, will present Your AI Traffic Will Plateau. Then What? at the …
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Enterprise AI Visibility Platforms Compared: Scrunch AI vs Profound vs XFunnel
TL;DR This post compares three enterprise AI visibility platforms. Scrunch AI tracks brand presence across nine AI engines and includes an optimization layer that helps AI systems read and cite your content. Profound is the only fully independent option of the three, with daily updates across 18+ countries and an …
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[UPDATED] SEO & AI Search Workbook for Higher Education: A Free Interactive Resource
Search Influence offers a free SEO & AI Search Workbook for Higher Education Websites, now rebuilt to cover AI visibility alongside traditional SEO. Ask ChatGPT to recommend a program in your field, and there’s a real chance your institution never comes up, even if it ranks first on Google for …
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7 Tips for SEO Web Developers
Note: This post was updated by Shane Kretzmann on August 31, 2026 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how …
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New AI SEO Tools to Watch in 2026
TL;DR The AI SEO tool market is moving fast enough that new platforms are solving problems the first wave didn’t address. These four, KIME, LLMrefs, ZeroChannel.ai, and Promptwatch, haven’t made it into our main comparison yet, but they’re each doing something meaningfully different from the established players. If you’re watching …
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Paula French Talks AI Search Branding on The Near Memo Podcast
Brand used to be the thing you built after you nailed the fundamentals. Now it might be the thing that decides whether an AI system knows you exist at all. Search Influence Director of Sales and Marketing Paula French joined a panel of local search practitioners on Episode 269 of …
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