SEO Education and News

• Beyond Google Zero: Will Scott on Agentic SEO and the Rise of Non-Human Traffic

  April 24, 2026 by in Industry Insights, News, SEO Ren Horst - Comments Off on Beyond Google Zero: Will Scott on Agentic SEO and the Rise of Non-Human Traffic
  

  The “Google Zero” panic has been building for months. The fear: AI Overviews and zero-click search are slowly starving websites of organic traffic. Some publishers have responded with alarm. Others have abandoned SEO strategies entirely. Will Scott, AI SEO expert and CEO of Search Influence, has a different read, and …
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• AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat

  April 23, 2026 by in Healthcare Marketing, News, SEO Collin Guedon - Comments Off on AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat
  

  Search Influence CEO and co-founder Will Scott will present at the Group Practice Pro 5th Annual Retreat in Charleston, S.C., on Monday, April 28, 2026. His session — “AI and Search: What Group Practice Owners Need to Know Now” — runs from 9 to 10:45 a.m. and is tailored specifically …
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• Higher Education SEO Trends in 2026: How to Compete

  April 20, 2026 by in Industry Insights, SEO Paula French - Comments Off on Higher Education SEO Trends in 2026: How to Compete
  

  This post was updated by Paula French on 4/20/26 to reflect current best practices. It was originally published on 3/7/25. Key Insights Search Has Expanded Beyond Google. Students now research programs across AI Overviews, Google AI Mode, Gemini, ChatGPT, Perplexity, and Claude. If your content isn’t structured for AI retrieval, …
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• How Marketing Supports SEO and Helps You Score Big With AI Search

  April 10, 2026 by in SEO Paula French - Comments Off on How Marketing Supports SEO and Helps You Score Big With AI Search
  

  This post was updated by Paula French on 3/10/26 to reflect current best practices. It was originally published on 8/18/25. Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity …
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• [WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility

  April 10, 2026 by in Archive, Higher Education Marketing, Industry Insights, SEO Ren Horst - Comments Off on [WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility
  

  AI search is changing how prospective students discover programs. But building an entirely new marketing strategy from scratch isn’t realistic for most higher education teams. Budgets are tight, staff capacity is limited, and priorities compete for attention. That’s why we partnered with UPCEA for this spring’s live webinar: Make Your …
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• The Maps Pack Is Dead — Here’s What Ate It (And How to Get Found Anyway)

  April 08, 2026 by in SEO, Industry Insights, News Chuck Wilkins - Comments Off on The Maps Pack Is Dead — Here’s What Ate It (And How to Get Found Anyway)
  

  Key Insights AI Overviews are actively replacing traditional Maps packs for high-intent local searches, reducing visibility to a smaller set of trusted businesses. Local SEO has shifted from ranking pages to validating entities. Consistency, citations, and structured data now drive inclusion. Intent chips reveal the exact attributes Google prioritizes; they …
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• UPCEA Guest Article: Explaining AI SEO ROI to University Leadership

  March 24, 2026 by in Higher Education Marketing, News, SEO Ren Horst - Comments Off on UPCEA Guest Article: Explaining AI SEO ROI to University Leadership
  

  Prospective students are doing more homework before they ever reach your website. Many start by asking AI tools to explain programs, compare schools, and surface credible options. Those responses shape which institutions feel trustworthy, which ones make the shortlist, and which never get considered at all. By the time a …
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• The Hidden Cost of “Good Enough” SEO in the Age of AI

  March 19, 2026 by in Higher Education Marketing, Industry Insights, SEO Paula French - Comments Off on The Hidden Cost of “Good Enough” SEO in the Age of AI
  

  Key Insights Traditional SEO still matters. Technical health, keyword research, authority signals, and high-quality content remain the foundation of search visibility in the age of AI. AI search changes how visibility is earned. Ranking in traditional search results is no longer enough. Institutions must also earn citations in AI summaries, …
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• AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms

  March 17, 2026 by in SEO, Content Marketing, Marketing Analytics Will Scott - Comments Off on AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms
  

  Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 3/17/2026 to reflect current best practices. It was originally published on 8/20/2025. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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• How to Optimize Content for AI Search Engines

  March 17, 2026 by in Content Marketing, News, SEO Collin Guedon - Comments Off on How to Optimize Content for AI Search Engines
  

  Note: This post was updated by Collin Guedon on 3/17/26 to reflect current best practices. It was originally published on 11/21/25. Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — …
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