This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Alison Zeringue 
Alison is a graduate of the LSU Manship School of Mass Communication. Prior to Search Influence, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Alison is an alumna of Archbishop Chapelle High School in Metairie, LA. Alison is one of five children which means she has a large extended family and enjoys spending time with them! Alison is New Orleans born and bred, trying everyday to be the person her dog thinks she is.
-
Behind the Scenes of Your SEO Strategy – May Client Insider
SEO Success Takes Strategy, Not Just Software We boost your business’ visibility through ongoing monitoring, tactical adjustments, and expert insights. When you invest in SEO with Search Influence, you’re not just paying for a one-and-done strategy or a quick fix. You’re getting an iterative, strategic plan that our SEO pros …
Continue Reading >> -
How to Market Microcredentials for Maximum Program Visibility
Key Insights Microcredentials are on the rise as adult learners, career changers, and working professionals seek faster, more affordable ways to gain in-demand skills. Unlike traditional degrees, microcredential enrollment funnels are short, fast-moving, and often self-directed. Learners may enroll within days, not months. Messaging that resonates with microcredential audiences emphasizes …
Continue Reading >> -
Could You Be Landing Better Leads? – April Client Insider
It’s Time to Say Yes to Landing Pages Focused, optimized, and designed to deliver qualified leads We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead …
Continue Reading >> -
The Latest SEO Trends and Challenges You Can’t Ignore
Key Insights Search Is Evolving Beyond Traditional Rankings: AI Overviews, social search, and video SEO are changing how users find content, making engagement and authority more important than ever. Brands That Adapt Will Stay Competitive: Search success comes from aligning with current trends — structuring content for AI and optimizing …
Continue Reading >> -
Turn Clicks Into Customers With Smarter Ad Data – March Client Insider
Boost Ad Results with Enhanced Conversion Tracking Optimize campaigns for quality leads, not just any leads We’ve tested a new strategy to improve your ad results and are now rolling it out to eligible clients. Your Account Manager may reach out to discuss how integrating your CRM data can enhance …
Continue Reading >> -
How to Conquer the Biggest Higher Ed Marketing Challenges in 2025
Key Insights Higher Education Marketing Must Adapt to Changing Student Behavior: With the demographic cliff, the rise of alternative education pathways, and AI-driven search, universities must rethink their strategies to reach prospective students. AI, Social Search, and Privacy Shifts Require a Smarter Digital Approach: Traditional SEO strategies and digital advertising …
Continue Reading >> -
What Does “Optimize” Really Mean? – January Client Insider
Trust your Marketing to a Team, Not a Machine Expert oversight, constant adjustments, and data-driven strategies to drive results. Success in advertising requires more than just automation—it takes a human touch. Ever wondered what goes into managing your campaigns? Your management fee is an investment in expert-driven strategies to …
Continue Reading >> -
Should You Be Marketing During a National Crisis?
Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who cut back. In times of crisis, whether it’s an economic downturn or a natural disaster, your marketing strategy must adapt to meet changing consumer needs and …
Continue Reading >> -
Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
Continue Reading >> -
Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Key Insights Many institutions don’t track crucial metrics like cost per inquiry (CPI) and cost per enrolled student, missing opportunities to optimize their marketing efforts and better allocate resources. Higher education institutions need precise tracking and insights to enhance their marketing strategies, effectively engage prospective students, and drive enrollment. Institutions …
Continue Reading >>
