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Alison Zeringue
Alison is a graduate of the LSU Manship School of Mass Communication. Prior to Search Influence, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Alison is an alumna of Archbishop Chapelle High School in Metairie, LA. Alison is one of five children which means she has a large extended family and enjoys spending time with them! Alison is New Orleans born and bred, trying everyday to be the person her dog thinks she is.
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Programmatic Does More Than You Think – June Client Insider
Many clients think of programmatic advertising the way they think of a billboard: great for getting your name out there, but hard to connect to actual results. That’s a fair instinct, since programmatic is a strong awareness channel. But stopping there means leaving some of its most valuable capabilities on …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
This post was updated by Allison Zeringue on 6/16/2026 to reflect current best practices. It was originally published on 10/09/2024. Key Insights Less than half of higher ed marketers track cost per inquiry or cost per enrolled student, the two metrics that connect marketing spend to enrollment outcomes. Institutions that …
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Are You Showing Up in AI Search? – May Client Insider
\ AI Has an Opinion About Your Brand. It’s Time to Measure It. People are increasingly turning to AI platforms to research services and make decisions. The answers they get back are detailed, opinionated, and influential, and they don’t always require a visit to your site to shape what someone …
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How to Conquer the Biggest Higher Ed Marketing Challenges in 2026
Key Insights Student Search Behavior Is Changing, and Marketing Must Follow: Shifting demographics, alternative education pathways, and AI-driven search are changing how prospective students discover and evaluate institutions. Universities must align their strategies with search behavior that now spans AI tools, social platforms, and traditional search engines. AI Search and …
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Now Available: AI Visibility Tracking Powered by Scrunch – November Client Insider
How Visible Is Your Brand in AI? AI Visibility Tracking expands your AI SEO reporting AI search has changed how users find your brand. Tools like Google’s AI Overviews, ChatGPT, and Gemini deliver conversational answers that often don’t require a click to your site. Your brand visibility now extends well …
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Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider
Unlock the Power of Demand Gen + Performance Max The Upgrade Your Paid Search Strategy Needs Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search? Google’s Demand Gen and Performance Max campaigns are …
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Client Insider – August 2025: Tracking AI Visibility
How We’re Adapting Your Strategy for AI Search We’re managing the technical nuances for you. There are two key things we want you to know about this important industry change: 1. We’ve shifted our SEO approach to optimize for AI search. Some examples are: Keyword Targeting: Adjusted the way we …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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Is Your Website Leaving Visitors Behind? [Plus: Ads in AI Overviews!] – July Client Insider
The Latest on Ads in AIOs & Creating an Inclusive Web Experience for Your Audience Ads in AI Overviews are Coming From Google: “Advertisers who are already using Performance Max, Shopping, and Search campaigns with broad match, including AI Max for Search campaigns, will be eligible to have their ads …
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Should You Be Marketing During a National Crisis?
This post was updated by Alison Zeringue on July 14, 2025 to reflect current best practices. It was originally published on Nov 4, 2024. Key Insights Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who …
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