Digital Marketing & SEO Consulting Services
Enjoy flexibility in working with an agency – so you can do your best work.
Historically we believed the best way to serve our clients was by offering full-service solutions where we handled everything from the strategy & planning, through execution and reporting. That’s still the right approach for many businesses who want to entrust their full strategy to the experts while they focus on running their core business. But there are other clients, and even other agencies, who prefer to access our expertise on an as-needed basis, rather than as a full-service provider.
As in-house marketing pros have become proficient in executing digital marketing campaigns, we’ve recognized that some may prefer to own the work themselves, and just need a little help in putting together the strategy, or want to have an expert to call on.
Even the most experienced marketers get stuck sometimes or come across something new, and want to ask “have you seen this before?” to which our team will typically say “yes!”
That’s why we’ve made our team’s experience and expertise available to you – on your terms – through our marketing consulting services.
Our consulting services empower you to:
- Choose the level of support you want and need
- Maintain ownership of your marketing
- Improve your existing team’s expertise
- Enhance your current campaigns with a little extra advice
- Work through that itchy problem that’s been bugging you
- Get past a roadblock without reading 10 blog posts to do so
- Bounce ideas off a team who has seen it all
We can help you by consulting on how to:
Track the success of your marketing efforts
- Understand where your customers are coming from by improving your lead tracking process
- Track what you didn’t think you could by determining creative ways to measure your marketing
- Enhance your customer experience by establish solid processes for lead handling
Plan and strategize
- Develop your marketing plan and strategy for you to execute
- Focus your marketing efforts on the right people by researching and developing buyer personas
- Audit your existing social media presence and provide recommendations for improvement all the way through a full social media strategy
- Recommend the best advertising platforms to attract the right customers
Evaluate current and past marketing
- Better understand how your existing marketing campaigns are benefiting your business (or not)
- Increase your confidence in your current SEO campaign by reviewing key factors
- Know if your budget is being spent properly by evaluating your current paid search, paid social, and digital advertising campaigns on Google, Facebook, Instagram, and more.
Educate and train your team
- Shorten time to productivity of new team members
- Bring your traditional-marketing-focused team into the digital age
- Improve team communication by leveling out knowledge of digital marketing concepts and language
- Align team to focus on the most impactful marketing key performance indicators (KPIs) for your business
- Establish buy-in amongst executive and key stakeholders
These are just a few of the ways in which we can support you. Let’s chat about how we can help!
Why Search Influence for Consulting Services?
- 13 years in business
- “Decades” of knowledge, spanning from the earliest days of the internet through the most recent trends
- Experience in dozens of industries including medical, health, education, tourism, museums, construction – just to name a few!
- Familiarity with geographies and markets across the United States
Give us a call, share your challenges, and we’ll provide a recommendation on how we can help you improve your marketing effectiveness for 2018!