Search Influence in The Media
Understanding Cost Per Inquiry in Higher Education Marketing | Paula French on UPCEA Blog
In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it.
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How Higher Education Marketing Metrics Help You Boost Enrollment | Paula French on UPCEA Blog
In a guest blog for UPCEA, Sales & Marketing Director Paula French discusses how tracking higher education marketing metrics boosts enrollment.
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How to Boost Adult Learner Enrollment by Tracking the Right Costs | Paula French on University Business
Sales & Marketing Director Paula French wrote a guest article for University Business. Paula discusses the importance of establishing a metric-driven approach to marketing to effectively attract and engage the modern learner.
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Search Influence Makes the Inc. 5000 2024 List
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year.
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Search Influence Recognized in New Orleans CityBusiness Empowering Women Awards 2024
Search Influence is recognized as an honoree in the New Orleans CityBusiness Empowering Women Awards 2024.
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Search Influence Makes the Inc. 5000 2024 List
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year.
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Higher Education Schema – How Your School Can Win Google | Will Scott on Seer Interactive
Search Influence Co-Founder and CEO Will Scott wrote a guest post for Seer Interactive’s blog. Will describes how effective schema markup on higher education websites helps drive prospective students into and through the enrollment funnel, and shares a ready-to-use higher education schema template.
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Get Ahead With AI for SEO: Will Scott on “Make Marketing Make Sense” Podcast
Search Influence Co-Founder and CEO Will Scott appeared as a guest on the Make Marketing Make Sense podcast. In the episode, Will discusses how to use AI to optimize SEO strategy and shares his favorite AI tools and techniques to streamline SEO content creation.
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Drive Success: Using Recruitment SEO to Fill Higher Education Seats | Will Scott on UPCEA Blog
Search Influence Co-Founder and CEO Will Scott wrote a guest blog post for the UPCEA (University Professional and Continuing Education Association) blog. Will takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt to evolving demographics and industry shifts.
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Search Influence wins Silver Award at the 2023 US Agency Awards
Search Influence wins the 2023 US Agency Silver Award for Best Integrated Campaign
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Search Influence CEO Will Scott named to 2024 Biz New Orleans 500
The New Orleans 500, presented by Biz New Orleans magazine, named Will Scott, CEO of the digital marketing agency Search Influence, among its top influential leaders in New Orleans for 2024.
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Search Influence Named Finalist in 2023 US Search Awards
Search Influence is thrilled to be named a finalist in the prestigious 2023 US Search Awards, recognizing their Google Paid Search Campaign with Tulane School of Professional Advancement.
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Search Influence Named Finalist in 2023 US Agency Awards
Search Influence has been selected as a finalist for the 2023 US Agency Awards in the category of Best Integrated Campaign.
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Search Influence named CityBusiness Best Places to Work 2023
Search Influence was honored for a fourth time on this list of small and large companies, thanks to their focus on employee feedback and company values.
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Tracking the Right Higher Education SEO Metrics for Marketing Success | Paula French on UPCEA Blog
Search Influence Director of Sales and Marketing, Paula French, published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Paula explains the difference between SEO health metrics and SEO success metrics and provides tips for using these metrics to set goals and create actionable strategies.
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Are Our Search Marketing Priorities Right? Alison Zeringue on UPCEA Blog
Search Influence Director of Account Management Alison Zeringue published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Alison warns marketers they are missing out on prospects in 2 of the 3 stages of the marketing funnel due to a discrepancy in spending between paid searching advertising and SEO.
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Higher Education is Failing at SEO | Will Scott on Search Engine Land
Search Influence Co-Founder and CEO Will Scott published an article for Search Engine Land, a reputable search engine, SEO, and online marketing publication. In his article, Will breaks down the key findings and outcomes of our recent UPCEA Higher Ed Research Study and explains what institutions must do to improve their SEO and online presence.
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How to Quantify Higher Education SEO ROI | Will Scott on UPCEA Blog
Search Influence Co-Founder and CEO Will Scott published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. In his blog, Will answers the age-old question, “What is the ROI?” and gives tips on tools to use to calculate and report on this key metric.
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Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities | Paula French on Suds and Search Podcast
On Thursday, June 8, Search Influence Director of Sales and Marketing Paula Keller French appeared on the Suds and Search podcast hosted by Mark Bealin, Founder and CEO of SearchLab. In his weekly podcast, Mark interviews digital marketing experts from across the country on the latest trends and news in the world of search. Paula and Mark discuss the key findings and takeaways from the Search Influence and UPCEA Higher Ed SEO Research Study.
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Search Influence named CityBusiness Best Places to Work 2022
For the third time, Search Influence was honored on this list of small and large companies, thanks to their focus on employee feedback and values.
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Will Scott named to New Orleans CityBusiness Power List
Will Scott, CEO, was named among leaders pioneering the New Orleans tech industry, thanks to his tenured time as a digital marketing leader.
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Search Influence Certified as a Women Owned Business
The Women’s Business Enterprise National Council (WBENC) certified New Orleans-based digital marketing firm Search Influence as a women-owned business.
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Search Influence named 2021 Top Workplace by NOLA.com | The Times Picayune
Search Influence was named to this annual list of top New Orleans employers for the second year in a row.
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Alison Zeringue on Enrollment Growth University Podcast
Alison Zeringue speaks about the impact of Apple’s iOS privacy updates on Facebook advertising.
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Paula French on Suds n Search Podcast
Paula French shares insights about preparing for the iOS privacy updates.
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Search Influence named 2020 Top Workplace by NOLA.com | The Times Picayune
Search Influences named to this annual list of employee-focused employers in New Orleans.
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Is Facebook Listening to You? Will Scott on WWLTV
Will Scott from Search Influence stopped by to discuss ways to prevent technology and social media from monitoring you during the holiday season.
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Search Influence’s Paula French on Biz Minute
Search Influence’s Paula French on how to make marketing dollars work for your business in this Biz New Orleans Daily Biz Minute.
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Search Influence’s Amare’s Top 10 Podcasts For Professionals
Monday, Sept. 30, Alula Amare, a digital copy editor at local digital
marketing and SEO agency Search Influence, shared his Top 10 list and explained why his recommended podcasts can help local professionals grow their interpersonal, leadership, management, organizational and presentation skills.
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Search Influence employees share how they “take back their lunch break”
These busy co-workers at New Orleans SEO and digital marketing agency Search Influence shared what’s on their menu.
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Alison Zeringue on Healthy Cell Phone Usage on WWLTV
There’s been a lot of debate about what healthy cell phone use looks like for students. Here to weigh in on screen time guidelines is Alison Zeringue with Search Influence.
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Planning your vacation destination using Instagram – Ariel Tusa from Search Influence on WWL
It’s the time for Summer vacations and you can use Instagram to help plan your vacation like a local using geo-tagging and hash tags.
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National Emoji Day – Katelyn Mulkey from Search Influence on WWL
Emojis have become a hallmark of the way people communicate in recent years, and today is a holiday that celebrates them.
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Jordan Polhemus shares an essential Hurricane Checklist for Businesses
Many local businesses (restaurants, stores, etc.) must close during a severe storm or hurricane, but thanks to technology many can remain open or operate remotely.
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Taking the Idk & Wth Out of Texting With Teens – Shawn Kelly From Search Influence on WWL
Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast.
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Best and Worst Super Bowl Ads – Jordan Polhemus from Search Influence on WWL
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint.
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Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU.
Ariel Tusa shares tips for controlling your Facebook feed on WDSU.
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Jeanne Lobman shares 7 Social media tips to turn strange weather into more sales
7 Social media tips to turn strange weather into more sales.
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Shauntae Joseph Provides top 5 ways businesses small businesses can leverage the holidays
Not in Ecommerce? No fear. These are the top 5 ways your small business can still leverage the holidays.
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Ariel Tusa From Search Influence Joins FOX8 to Share Helpful Holiday Apps
Ariel Tusa shares some apps to help navigate the holidays.
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Ariel Tusa From Search Influence Joins WDSU’s Christina Watkins to Share Holiday Tech Travel Tips
Traveling this holiday season. It can be a pain, you know. But there are some apps and other tech-savvy items that can make things a little smoother for you.
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Search Influence Joins News With a Twist at Lakeside Mall to Share Black Friday App Tips
Search Influence was excited to share e-commerce tech tips with News With a Twist.
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Paula French From Search Influence – How to Retrain Your Facebook Feed
Your social media feed is designed to show you things that you’re more likely to click on, but it can be overwhelming at times. Paula French, the Director of Sales and Marketing at Search Influence provides some tips now on how to retrain your Facebook.
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Search Influence CEO Will Scott on How to Balance Your Work Life With Your Personal Life
Will Scott, the owner of Search Influence, provides some tips on how to balance your work schedule.
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12 Agency Heads Share Their Tips & Tools For Sales & Account Management
Our Director of Sales & Marketing, Paula Keller French, shared with Synup how Hubspot can improve sales and marketing efficiency.
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WDSU News Story: Local tech company works to shrink gender wage gap in Louisiana
Search Influence was recently visited by WDSU. Sula Kim covered our continued efforts to deliver equal pay for equal work.
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Celebrating Women’s History Month: What It Means to Be a Woman in Tech
In celebration of National Women’s Day, the LookFar blog asked for insights from recent Ada nominees on what it means to be a woman in tech. Our COO, Angie Scott, shared her thoughts on creating more school-hour educational resources and classes to encourage young girls to be excited about computer science.
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Maven feature with Mavenly + Co.’
Our COO and Co-founder, Angie Scott, was a featured interview on Mavenly + Co., a platform that empowers women across the country to achieve their career goals.
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Biz New Orleans Magazine: “Should You Revamp Your Compensation and Benefits Package?”
Our CEO and Co-founder, Will Scott, was recently featured in Biz New Orleans. He shared how we revamped our compensation and benefits package.
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Florida Gov. Rick Scott meets with New Orleans businesses
Florida Governor Rick Scott recently visited Search Influence to see some of the progress of local small businesses in New Orleans.
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Browse Our Previous Mentions in the News
Search Influence in the News in 2017
Evolving SEO
Paula Keller French joined Dan Shure of Evolving SEO in a podcast about some of her biggest lessons learned through eight years of doing SEO for a variety of clients. Read more here.
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Search Influence Makes Inc. 5000 List for 7th-Straight Year
Inc. magazine this week recognized Search Influence on its 36th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.
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Social media a lifeline for those dealing with Harvey’s aftermath
In the wake of Hurricane Harvey in the greater Houston area, Will Scott was featured on FOX 17 West Michigan, emphasizing the importance of platforms like Facebook and Twitter during times of crisis.
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Search Influence Celebrates International Women’s Day with Contest Honoring New Orleans Women
Search Influence, the largest online marketing agency on the Gulf Coast, is holding a contest to honor the hardest working woman in New Orleans in celebration of International Women’s Day on March 8, 2017.
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Silicon Bayou News Recognizes Search Influence Co-founders in List of 100 Most Influential
Search Influence, the Gulf Coast’s largest online marketing agency, has earned distinguishment through the recognition of its co-founders, Will and Angie Scott. Will and Angie have been named to the Silicon Bayou 100 Most Influential People of 2016.
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New Orleans Ad Club Holds Annual Awards Ceremony: Recognizes Two Prominent Ad Persons From Search Influence
New Orleans Ad Club recognized Will Scott and Gabrielle Benedetto in their Annual Awards Ceremony. The New Orleans Ad Club, as per their mission, advocates honesty and professionalism in the field of advertising. The organization adheres to the strict submission standards of the AAF when considering its finalist(s). The resulting award recipients are regarded as the best in their respective markets and considered stewards of creative excellence in their region. Congratulations, Will and Gabrielle!
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Married to the job
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Search Influence Promotes Paula Keller French to Director of Sales and Marketing
Search Influence, a local Internet marketing company, has recently promoted Paula Keller French to Director of Sales and Marketing from her previous role as Director of Account Management.
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Search Influence in the News in 2016
Search Influence Promotes Alison Zeringue to Director of Account Management
Search Influence has promoted a team manager to the job of Director of Account Management. By promoting from within, Search Influence demonstrates a commitment to further developing the skills of its dedicated team members and leaders.
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Facebook’s ‘ethnic affinity’ feature draws criticism from civil rights groups, lawmakers
Will Scott was recently called upon by FOX8 news for his expertise and opinion on Facebook’s no-longer active ‘ethnic affinity’ targeting.
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Search Influence Named a Best Place to Work in New Orleans
Search Influence, the Gulf Coast’s largest online marketing agency, has been named a Best Place to Work by New Orleans CityBusiness in its 14th annual survey.
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Search Influence Hires Mildred Padilla as Product Manager
Search Influence, an internet marketing company based in New Orleans, hired Mildred Padilla as its new product manager.
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Search Influence Included in Inc. 5000 for 6th-Straight Year
Inc. magazine today included Search Influence on its 35th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.
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Search Influence Donates $10K to Two Local Organizations
Search Influence promotes entrepreneurship in New Orleans through $10K donations to New Orleans Shotokan Academy and PowerMoves NOLA. The donations helped to expand their online marketing efforts.
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Search Influence Partners with PCAL for Child Abuse Prevention Month
Search Influence sponsored this year’s Child Abuse Prevention Month through a partnership with Prevent Child Abuse Louisiana (PCAL), the local affiliate of Prevent Child Abuse (PCA).
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Search Influence Hires New Director of Sales
Search Influence recently hired Lynn Bergeron as its new director of sales. Bergeron will continue to expand Search Influence’s efforts in delivering excellence in SEO services and digital advertising.
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Search Influence Co-Founders Make 2015 Silicon Bayou 100 List
South Louisiana is becoming known as the place to be for influential entrepreneurs and technological innovators. Our co-founders, Will and Angie Scott, were honored by Silicon Bayou News in their Silicon Bayou 100 List for their commitment and dedication to progress technology in the New Orleans area.
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Search Influence Turns 10, Gives Away $10K to Local Business
Search Influence recently celebrated its 10-year anniversary by giving away $10,000 worth of free online marketing services to one New Orleans-based business in its “Make Your Dreams Come True” 10K Giveaway.
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Search Influence in the News in 2015
Search Influence Co-Founders Make 2015 Silicon Bayou 100 List
South Louisiana is becoming known as the place to be for influential entrepreneurs and technological innovators. Our co-founders, Will and Angie Scott, were honored by Silicon Bayou News in their Silicon Bayou 100 List for their commitment and dedication to progress technology in the New Orleans area.
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Search Influence’s COO Angie Scott Named a 2015 ‘Woman of the Year’
Angie Scott, co-founder and COO of Search Influence, was recently named a 2015 Woman of the Year by
City Business. She, along with other nominees, were honored at the 17th annual “Women of the Year” luncheon for their professional and community achievements.
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25 Experts You Should Meet at Pubcon 2015 – Forboes
In preparation for Pubcon 2015 in Las Vegas, Will Scott was featured in a list of 25 experts that attendees should meet.
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Search Influence Among ICIC and Fortune’s Inner City 100 Winners
The Initiative for a Competitive Inner City (ICIC) and
Fortune announced that Search Influence was selected for the 2015 Inner City 100, a list of the fastest-growing inner city businesses in the U.S.
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Search Influence Named Among America’s Fastest-Growing Private Companies
For the fifth time, tech company Search Influence has made the just-released Inc. 5000 list of the fastest-growing private companies in America.
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Helping New Moms in Tech Return to Work: Search Influence Highlighted as a Breastfeeding-Friendly Workplace Champion
Search Influence, the largest online marketing company on the Gulf Coast, has been designated as a Breastfeeding-Friendly Workplace Champion —one of only 24 businesses in the New Orleans area to receive the honor.
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Search Influence, GNO Inc. help New Orleans teachers raise awareness for tech jobs
The effort to get more young people to choose careers in the booming New Orleans technology sector is getting a boost thanks to a new initiative by Greater New Orleans Inc. and help from local tech company Search Influence, the largest online marketing company on the Gulf Coast.
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Search Influence CEO: Visual Content + Social Media Can Help Auto Dealers Rev Up Online Marketing Engines
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos.
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Online Marketing Expert: Savvy Small Businesses Should Focus on Mobile Website Strategy
Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center.
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Search Influence CEO: Small Businesses Can Attract Customers with Content Marketing
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will share some top strategies for local businesses (and the online marketers who love them) to harness the power of content marketing to attract customers.
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Why Social Media Still Matters for Small Businesses at SearchFest 2015
Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, will prove why social media is still a powerful sales tool for small businesses.
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Search Influence Director of Account Management Wins Bronze Stevie Award for Customer Service
Paula Keller, Director of Account Management for national online marketing company Search Influence has been named a Bronze Stevie® Award winner in the Customer Service Manager of the Year category in the 8th annual Stevie Awards for Sales & Customer Service.
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Search Influence Co-Founder Completes Goldman Sachs 10,000 Small Businesses Program
New Orleans-based online marketing company Search Influence announced today that one of its co-founders, Angie Scott, who also serves as COO, has successfully completed the intensive 10 session course to help train and develop area leaders in technology and entrepreneurship in Louisiana.
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Search Influence Named one of “Best Places to Work” by CityBusiness
Search Influence was named one of the “Best Places to Work” in NOLA for 2014 by New Orleans CityBusiness.
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Making The Technology Field More Open To Women – Forbes
In a Forbes article highlighting the increase of women in the tech workforce in select cities, Angie Scott highlights the welcoming and diverse community of employees at Search Influence as well as the balance that can be found between work life and personal life in the New Orleans growing tech sector.
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Search Influence in the News in 2012
As Conventions Wrap, Democrats Win Round One of Social Media Fight – AdWeek
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A New Social Media Strategy for the Olympics, Future Sporting Events – Forbes
Will Scott was featured in a Forbes article about the IOC’s restrictions on Olympic Athletes’ social media privileges leading up to the 2012 Olympics.
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A New Orleans for the Future – Huffington Post
In an article on Huffington Post, Search Influence was mentioned as one of the many thriving tech companies in New Orleans.
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