Search Influence in The Media
Will Scott Delivers Keynote Address at the 2025 Zenith Marketing Conference
Search Influence CEO and AI SEO Expert Will Scott delivers the keynote address at the 2025 Zenith Digital Marketing Conference. Will’s presentation titled “AI Isn’t the End — It’s Your Next Beginning” explores how marketers can leverage AI to optimize their SEO strategies. Read More ->
Search Influence CEO and AI SEO Expert Will Scott delivers the keynote address at the 2025 Zenith Digital Marketing Conference. Will’s presentation titled “AI Isn’t the End — It’s Your Next Beginning” explores how marketers can leverage AI to optimize their SEO strategies. Read More ->
Will Scott Presents 2-Day SMX Master Class on Generative Engine Optimization
Search Influence Co-Founder and CEO Will Scott leads two-day master class on AI for SEO, teaching marketers to optimize their content for AI platforms while maintaining strong search visibility. Read More ->
Search Influence Co-Founder and CEO Will Scott leads two-day master class on AI for SEO, teaching marketers to optimize their content for AI platforms while maintaining strong search visibility. Read More ->
Digital Marketing 2025: Best Practices for Higher Education | Paula French Hosts Bay Path University Webinar
In a guest webinar for Bay Path University’s Center for Higher Education Leadership & Innovative Practice (CHELIP), Search Influence Director of Sales and Marketing Paula French presented strategies to navigate the key digital marketing trends shaping higher education in 2025. Read More ->
In a guest webinar for Bay Path University’s Center for Higher Education Leadership & Innovative Practice (CHELIP), Search Influence Director of Sales and Marketing Paula French presented strategies to navigate the key digital marketing trends shaping higher education in 2025. Read More ->
AI’s Impact on Search and Higher Ed | Paula French on The Filling Seats Podcast
Search Influence Sales & Marketing Director Paula French appeared as a guest on the Filling Seats podcast. In the episode, Paula explained how AI-driven search, social media, and evolving student behaviors are reshaping higher education digital marketing. Read More ->
Search Influence Sales & Marketing Director Paula French appeared as a guest on the Filling Seats podcast. In the episode, Paula explained how AI-driven search, social media, and evolving student behaviors are reshaping higher education digital marketing. Read More ->
Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) | Paula French on The Enrollment Clinic Podcast
Search Influence Sales & Marketing Director Paula French appeared as a guest on The Enrollment Clinic Podcast. In the episode, Paula broke down how search engine optimization (SEO) drives enrollment growth for universities. Read More ->
Search Influence Sales & Marketing Director Paula French appeared as a guest on The Enrollment Clinic Podcast. In the episode, Paula broke down how search engine optimization (SEO) drives enrollment growth for universities. Read More ->
Understanding Cost Per Inquiry in Higher Education Marketing | Paula French on UPCEA Blog
In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More ->
In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More ->
Search Influence named CityBusiness Best Places to Work 2024
Search Influence was honored for a fifth time on this list of top local workplaces, for creating a workplace culture dedicated to employee wellbeing and success. Read More ->
Search Influence was honored for a fifth time on this list of top local workplaces, for creating a workplace culture dedicated to employee wellbeing and success. Read More ->
Understanding Cost Per Inquiry in Higher Education Marketing | Paula French on UPCEA Blog
In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More ->
In a guest blog for UPCEA, Sales & Marketing Director Paula French explains why cost per inquiry is the ultimate metric of higher education marketing, and how to measure it. Read More ->
How Higher Education Marketing Metrics Help You Boost Enrollment | Paula French on UPCEA Blog
In a guest blog for UPCEA, Sales & Marketing Director Paula French discusses how tracking higher education marketing metrics boosts enrollment. Read More ->
In a guest blog for UPCEA, Sales & Marketing Director Paula French discusses how tracking higher education marketing metrics boosts enrollment. Read More ->
How to Boost Adult Learner Enrollment by Tracking the Right Costs | Paula French on University Business
Sales & Marketing Director Paula French wrote a guest article for University Business. Paula discusses the importance of establishing a metric-driven approach to marketing to effectively attract and engage the modern learner. Read More ->
Sales & Marketing Director Paula French wrote a guest article for University Business. Paula discusses the importance of establishing a metric-driven approach to marketing to effectively attract and engage the modern learner. Read More ->
Search Influence Makes the Inc. 5000 2024 List
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year. Read More ->
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year. Read More ->
Search Influence Recognized in New Orleans CityBusiness Empowering Women Awards 2024
Search Influence is recognized as an honoree in the New Orleans CityBusiness Empowering Women Awards 2024. Read More ->
Search Influence is recognized as an honoree in the New Orleans CityBusiness Empowering Women Awards 2024. Read More ->
Search Influence Makes the Inc. 5000 2024 List
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year. Read More ->
Search Influence makes the 2024 Inc. 5000 list, earning recognition as one of the U.S.’ fastest-growing companies for the 8th year. Read More ->
Higher Education Schema – How Your School Can Win Google | Will Scott on Seer Interactive
Search Influence Co-Founder and CEO Will Scott wrote a guest post for Seer Interactive’s blog. Will describes how effective schema markup on higher education websites helps drive prospective students into and through the enrollment funnel, and shares a ready-to-use higher education schema template. Read More ->
Search Influence Co-Founder and CEO Will Scott wrote a guest post for Seer Interactive’s blog. Will describes how effective schema markup on higher education websites helps drive prospective students into and through the enrollment funnel, and shares a ready-to-use higher education schema template. Read More ->
Get Ahead With AI for SEO: Will Scott on “Make Marketing Make Sense” Podcast
Search Influence Co-Founder and CEO Will Scott appeared as a guest on the Make Marketing Make Sense podcast. In the episode, Will discusses how to use AI to optimize SEO strategy and shares his favorite AI tools and techniques to streamline SEO content creation. Read More ->
Search Influence Co-Founder and CEO Will Scott appeared as a guest on the Make Marketing Make Sense podcast. In the episode, Will discusses how to use AI to optimize SEO strategy and shares his favorite AI tools and techniques to streamline SEO content creation. Read More ->
Drive Success: Using Recruitment SEO to Fill Higher Education Seats | Will Scott on UPCEA Blog
Search Influence Co-Founder and CEO Will Scott wrote a guest blog post for the UPCEA (University Professional and Continuing Education Association) blog. Will takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt to evolving demographics and industry shifts. Read More ->
Search Influence Co-Founder and CEO Will Scott wrote a guest blog post for the UPCEA (University Professional and Continuing Education Association) blog. Will takes an in-depth look at how higher learning institutions can utilize recruitment SEO to adapt to evolving demographics and industry shifts. Read More ->
Search Influence wins Silver Award at the 2023 US Agency Awards
Search Influence wins the 2023 US Agency Silver Award for Best Integrated Campaign Read More ->
Search Influence wins the 2023 US Agency Silver Award for Best Integrated Campaign Read More ->
Search Influence CEO Will Scott named to 2024 Biz New Orleans 500
The New Orleans 500, presented by Biz New Orleans magazine, named Will Scott, CEO of the digital marketing agency Search Influence, among its top influential leaders in New Orleans for 2024. Read More ->
The New Orleans 500, presented by Biz New Orleans magazine, named Will Scott, CEO of the digital marketing agency Search Influence, among its top influential leaders in New Orleans for 2024. Read More ->
Search Influence Named Finalist in 2023 US Search Awards
Search Influence is thrilled to be named a finalist in the prestigious 2023 US Search Awards, recognizing their Google Paid Search Campaign with Tulane School of Professional Advancement. Read More ->
Search Influence is thrilled to be named a finalist in the prestigious 2023 US Search Awards, recognizing their Google Paid Search Campaign with Tulane School of Professional Advancement. Read More ->
Search Influence Named Finalist in 2023 US Agency Awards
Search Influence has been selected as a finalist for the 2023 US Agency Awards in the category of Best Integrated Campaign. Read More ->
Search Influence has been selected as a finalist for the 2023 US Agency Awards in the category of Best Integrated Campaign. Read More ->
Search Influence named CityBusiness Best Places to Work 2023
Search Influence was honored for a fourth time on this list of small and large companies, thanks to their focus on employee feedback and company values. Read More ->
Search Influence was honored for a fourth time on this list of small and large companies, thanks to their focus on employee feedback and company values. Read More ->
Tracking the Right Higher Education SEO Metrics for Marketing Success | Paula French on UPCEA Blog
Search Influence Director of Sales and Marketing, Paula French, published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Paula explains the difference between SEO health metrics and SEO success metrics and provides tips for using these metrics to set goals and create actionable strategies. Read More ->
Search Influence Director of Sales and Marketing, Paula French, published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Paula explains the difference between SEO health metrics and SEO success metrics and provides tips for using these metrics to set goals and create actionable strategies. Read More ->
Are Our Search Marketing Priorities Right? Alison Zeringue on UPCEA Blog
Search Influence Director of Account Management Alison Zeringue published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Alison warns marketers they are missing out on prospects in 2 of the 3 stages of the marketing funnel due to a discrepancy in spending between paid searching advertising and SEO. Read More ->
Search Influence Director of Account Management Alison Zeringue published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. Alison warns marketers they are missing out on prospects in 2 of the 3 stages of the marketing funnel due to a discrepancy in spending between paid searching advertising and SEO. Read More ->
Higher Education is Failing at SEO | Will Scott on Search Engine Land
Search Influence Co-Founder and CEO Will Scott published an article for Search Engine Land, a reputable search engine, SEO, and online marketing publication. In his article, Will breaks down the key findings and outcomes of our recent UPCEA Higher Ed Research Study and explains what institutions must do to improve their SEO and online presence. Read More ->
Search Influence Co-Founder and CEO Will Scott published an article for Search Engine Land, a reputable search engine, SEO, and online marketing publication. In his article, Will breaks down the key findings and outcomes of our recent UPCEA Higher Ed Research Study and explains what institutions must do to improve their SEO and online presence. Read More ->
How to Quantify Higher Education SEO ROI | Will Scott on UPCEA Blog
Search Influence Co-Founder and CEO Will Scott published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. In his blog, Will answers the age-old question, “What is the ROI?” and gives tips on tools to use to calculate and report on this key metric. Read More ->
Search Influence Co-Founder and CEO Will Scott published a blog post on the UPCEA (University Professional and Continuing Education Association) blog. In his blog, Will answers the age-old question, “What is the ROI?” and gives tips on tools to use to calculate and report on this key metric. Read More ->
Slipping Through the Cracks: Understanding PCO Unit SEO Capabilities | Paula French on Suds and Search Podcast
On Thursday, June 8, Search Influence Director of Sales and Marketing Paula Keller French appeared on the Suds and Search podcast hosted by Mark Bealin, Founder and CEO of SearchLab. In his weekly podcast, Mark interviews digital marketing experts from across the country on the latest trends and news in the world of search. Paula and Mark discuss the key findings and takeaways from the Search Influence and UPCEA Higher Ed SEO Research Study. Read More ->
On Thursday, June 8, Search Influence Director of Sales and Marketing Paula Keller French appeared on the Suds and Search podcast hosted by Mark Bealin, Founder and CEO of SearchLab. In his weekly podcast, Mark interviews digital marketing experts from across the country on the latest trends and news in the world of search. Paula and Mark discuss the key findings and takeaways from the Search Influence and UPCEA Higher Ed SEO Research Study. Read More ->
Search Influence named CityBusiness Best Places to Work 2022
For the third time, Search Influence was honored on this list of small and large companies, thanks to their focus on employee feedback and values. Read More ->
For the third time, Search Influence was honored on this list of small and large companies, thanks to their focus on employee feedback and values. Read More ->
Will Scott named to New Orleans CityBusiness Power List
Will Scott, CEO, was named among leaders pioneering the New Orleans tech industry, thanks to his tenured time as a digital marketing leader. Read More ->
Will Scott, CEO, was named among leaders pioneering the New Orleans tech industry, thanks to his tenured time as a digital marketing leader. Read More ->
Search Influence Certified as a Women Owned Business
The Women’s Business Enterprise National Council (WBENC) certified New Orleans-based digital marketing firm Search Influence as a women-owned business. Read More ->
The Women’s Business Enterprise National Council (WBENC) certified New Orleans-based digital marketing firm Search Influence as a women-owned business. Read More ->
Search Influence named 2021 Top Workplace by NOLA.com | The Times Picayune
Search Influence was named to this annual list of top New Orleans employers for the second year in a row. Read More ->
Search Influence was named to this annual list of top New Orleans employers for the second year in a row. Read More ->
Alison Zeringue on Enrollment Growth University Podcast
Alison Zeringue speaks about the impact of Apple’s iOS privacy updates on Facebook advertising. Read More ->
Alison Zeringue speaks about the impact of Apple’s iOS privacy updates on Facebook advertising. Read More ->
Paula French on Suds n Search Podcast
Paula French shares insights about preparing for the iOS privacy updates. Read More ->
Paula French shares insights about preparing for the iOS privacy updates. Read More ->
Search Influence named 2020 Top Workplace by NOLA.com | The Times Picayune
Search Influences named to this annual list of employee-focused employers in New Orleans. Read More ->
Search Influences named to this annual list of employee-focused employers in New Orleans. Read More ->
Is Facebook Listening to You? Will Scott on WWLTV
Will Scott from Search Influence stopped by to discuss ways to prevent technology and social media from monitoring you during the holiday season. Read More ->
Will Scott from Search Influence stopped by to discuss ways to prevent technology and social media from monitoring you during the holiday season. Read More ->
Search Influence’s Paula French on Biz Minute
Search Influence’s Paula French on how to make marketing dollars work for your business in this Biz New Orleans Daily Biz Minute. Read More ->
Search Influence’s Paula French on how to make marketing dollars work for your business in this Biz New Orleans Daily Biz Minute. Read More ->
Search Influence’s Amare’s Top 10 Podcasts For Professionals
Monday, Sept. 30, Alula Amare, a digital copy editor at local digital marketing and SEO agency Search Influence, shared his Top 10 list and explained why his recommended podcasts can help local professionals grow their interpersonal, leadership, management, organizational and presentation skills. Read More ->
Monday, Sept. 30, Alula Amare, a digital copy editor at local digital marketing and SEO agency Search Influence, shared his Top 10 list and explained why his recommended podcasts can help local professionals grow their interpersonal, leadership, management, organizational and presentation skills. Read More ->
Use ‘Barnacle SEO’ to Drive Traffic without Ranking, coined by Search Influence CEO Will Scott
Using so-called “barnacle” tactics for search engine optimization, an ecommerce business may be able to put its products and its brand in front of many potential customers without ranking its website for a target phrase. Read More ->
Using so-called “barnacle” tactics for search engine optimization, an ecommerce business may be able to put its products and its brand in front of many potential customers without ranking its website for a target phrase. Read More ->
Search Influence employees share how they “take back their lunch break”
These busy co-workers at New Orleans SEO and digital marketing agency Search Influence shared what’s on their menu. Read More ->
These busy co-workers at New Orleans SEO and digital marketing agency Search Influence shared what’s on their menu. Read More ->
Alison Zeringue on Healthy Cell Phone Usage on WWLTV
There’s been a lot of debate about what healthy cell phone use looks like for students. Here to weigh in on screen time guidelines is Alison Zeringue with Search Influence. Read More ->
There’s been a lot of debate about what healthy cell phone use looks like for students. Here to weigh in on screen time guidelines is Alison Zeringue with Search Influence. Read More ->
Planning your vacation destination using Instagram – Ariel Tusa from Search Influence on WWL
It’s the time for Summer vacations and you can use Instagram to help plan your vacation like a local using geo-tagging and hash tags. Read More ->
It’s the time for Summer vacations and you can use Instagram to help plan your vacation like a local using geo-tagging and hash tags. Read More ->
National Emoji Day – Katelyn Mulkey from Search Influence on WWL
Emojis have become a hallmark of the way people communicate in recent years, and today is a holiday that celebrates them. Read More ->
Emojis have become a hallmark of the way people communicate in recent years, and today is a holiday that celebrates them. Read More ->
Jordan Polhemus shares an essential Hurricane Checklist for Businesses
Many local businesses (restaurants, stores, etc.) must close during a severe storm or hurricane, but thanks to technology many can remain open or operate remotely. Read More ->
Many local businesses (restaurants, stores, etc.) must close during a severe storm or hurricane, but thanks to technology many can remain open or operate remotely. Read More ->
Taking the Idk & Wth Out of Texting With Teens – Shawn Kelly From Search Influence on WWL
Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast. Read More ->
Shawn Kelly, Sales Manager at Search Influence, helped WWL crack a difficult (but v important) code—teen textspeak. With two teenage daughters, he’s had to adapt his keyboard fast. Read More ->
Best and Worst Super Bowl Ads – Jordan Polhemus from Search Influence on WWL
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Read More ->
Jordan Polhemus, Account Supervisor at Search Influence, sat down with WWL to discuss this year’s best and worst Super Bowl ads from a marketing standpoint. Read More ->
Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU.
Ariel Tusa shares tips for controlling your Facebook feed on WDSU. Read More ->
Ariel Tusa shares tips for controlling your Facebook feed on WDSU. Read More ->
Jeanne Lobman shares 7 Social media tips to turn strange weather into more sales
7 Social media tips to turn strange weather into more sales. Read More ->
7 Social media tips to turn strange weather into more sales. Read More ->
Shauntae Joseph Provides top 5 ways businesses small businesses can leverage the holidays
Not in Ecommerce? No fear. These are the top 5 ways your small business can still leverage the holidays. Read More ->
Not in Ecommerce? No fear. These are the top 5 ways your small business can still leverage the holidays. Read More ->
Ariel Tusa From Search Influence Joins FOX8 to Share Helpful Holiday Apps
Ariel Tusa shares some apps to help navigate the holidays. Read More ->
Ariel Tusa shares some apps to help navigate the holidays. Read More ->
Ariel Tusa From Search Influence Joins WDSU’s Christina Watkins to Share Holiday Tech Travel Tips
Traveling this holiday season. It can be a pain, you know. But there are some apps and other tech-savvy items that can make things a little smoother for you. Read More ->
Traveling this holiday season. It can be a pain, you know. But there are some apps and other tech-savvy items that can make things a little smoother for you. Read More ->
Search Influence Joins News With a Twist at Lakeside Mall to Share Black Friday App Tips
Search Influence was excited to share e-commerce tech tips with News With a Twist. Read More ->
Search Influence was excited to share e-commerce tech tips with News With a Twist. Read More ->
Paula French From Search Influence – How to Retrain Your Facebook Feed
Your social media feed is designed to show you things that you’re more likely to click on, but it can be overwhelming at times. Paula French, the Director of Sales and Marketing at Search Influence provides some tips now on how to retrain your Facebook. Read More ->
Your social media feed is designed to show you things that you’re more likely to click on, but it can be overwhelming at times. Paula French, the Director of Sales and Marketing at Search Influence provides some tips now on how to retrain your Facebook. Read More ->
Search Influence CEO Will Scott on How to Balance Your Work Life With Your Personal Life
Will Scott, the owner of Search Influence, provides some tips on how to balance your work schedule. Read More ->
Will Scott, the owner of Search Influence, provides some tips on how to balance your work schedule. Read More ->
12 Agency Heads Share Their Tips & Tools For Sales & Account Management
Our Director of Sales & Marketing, Paula Keller French, shared with Synup how Hubspot can improve sales and marketing efficiency. Read More ->
Our Director of Sales & Marketing, Paula Keller French, shared with Synup how Hubspot can improve sales and marketing efficiency. Read More ->
WDSU News Story: Local tech company works to shrink gender wage gap in Louisiana
Search Influence was recently visited by WDSU. Sula Kim covered our continued efforts to deliver equal pay for equal work. Read More ->
Search Influence was recently visited by WDSU. Sula Kim covered our continued efforts to deliver equal pay for equal work. Read More ->
Celebrating Women’s History Month: What It Means to Be a Woman in Tech
In celebration of National Women’s Day, the LookFar blog asked for insights from recent Ada nominees on what it means to be a woman in tech. Our COO, Angie Scott, shared her thoughts on creating more school-hour educational resources and classes to encourage young girls to be excited about computer science. Read More ->
In celebration of National Women’s Day, the LookFar blog asked for insights from recent Ada nominees on what it means to be a woman in tech. Our COO, Angie Scott, shared her thoughts on creating more school-hour educational resources and classes to encourage young girls to be excited about computer science. Read More ->
Maven feature with Mavenly + Co.’
Our COO and Co-founder, Angie Scott, was a featured interview on Mavenly + Co., a platform that empowers women across the country to achieve their career goals. Read More ->
Our COO and Co-founder, Angie Scott, was a featured interview on Mavenly + Co., a platform that empowers women across the country to achieve their career goals. Read More ->
Biz New Orleans Magazine: “Should You Revamp Your Compensation and Benefits Package?”
Our CEO and Co-founder, Will Scott, was recently featured in Biz New Orleans. He shared how we revamped our compensation and benefits package. Read More ->
Our CEO and Co-founder, Will Scott, was recently featured in Biz New Orleans. He shared how we revamped our compensation and benefits package. Read More ->
Florida Gov. Rick Scott meets with New Orleans businesses
Florida Governor Rick Scott recently visited Search Influence to see some of the progress of local small businesses in New Orleans. Read More ->
Florida Governor Rick Scott recently visited Search Influence to see some of the progress of local small businesses in New Orleans. Read More ->
