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Healthcare Marketing Education and News
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Search Influence Partners with the Louisiana Hospital Association for a Virtual Training
Search Influence presents “The Great Resignation: How to Stabilize and Even Boost Your Marketing in this Uncertain Time” in partnership with the Louisiana Hospital Association (LHA) on Thursday, Sept, 22, 2022. This is Search Influence’s fourth time partnering with the LHA for a virtual training exclusively for the organization’s members. …
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5 Actionable Healthcare SEO Expert Tips for Providers
Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
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Healthcare Marketing Ideas: How to Communicate Through Pandemic and Weather Events
Key Insights Unexpected events are just that — unexpected. Despite this, your healthcare practice can properly prepare for any unprecedented conditions by remaining proactive in pre-planning patient/provider communication strategies. Keep your messages in touch with current events. Adjust automated and pre-scheduled messages, social media posts, and newsletters to fit the …
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Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website
Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
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Nurturing Inquiries Into Lasting Patient Relationships
Key Insights Your prospective patient could be in any of the three patient funnel phases, and so it’s important to meet them where they are with the information and communication provided. Responding quickly and in a valuable way to inbound patients can be the differentiating factor between booking an appointment …
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What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
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6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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