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Healthcare Marketing Education and News
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6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, marketing efforts may be met with …
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Four Steps to Adapt to for Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on May 20, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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Healthcare Marketing Laws: Language to Keep Your Ads Legal
This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
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Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
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How Hospitals and Healthcare Practices Can Adapt to Google Updates
Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”
REGISTER FOR OUR LIVE WEBINAR PRESENTED IN PARTNERSHIP WITH THE LOUISIANA HOSPITAL ASSOCIATION Tuesday, September 10, 2020 at 12pm EST/11am CST* Can’t make the live session? Register to receive the recording. Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana …
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In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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