This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Healthcare Marketing Education and News
-
What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
Continue Reading >> -
Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
Continue Reading >> -
Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
Continue Reading >> -
6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
Continue Reading >> -
2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
Continue Reading >> -
3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
Continue Reading >> -
Healthcare Marketing Laws: Language to Keep Your Ads Legal
This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
Continue Reading >> -
Graphics Checklist: High-Quality Assets You Need to Promote Your Business
Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
Continue Reading >> -
How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
Continue Reading >> -
How Hospitals and Healthcare Practices Can Adapt to Google Updates
Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
Continue Reading >>