Healthcare Marketing Education and News
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2020 Medical Search Trends: Medical searches meet and exceed pre-COVID levels across multiple specialities
Key Insights: Monitoring search trends can make your campaigns more effective, as you are able to adjust your strategy based on trends. As of October, numbers of searches returned to pre-COVID levels for several medical practice areas including cardiology, neurology, urology, and gynecology. Cosmetic procedures saw a short-lived dip in …
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How Hospitals and Healthcare Practices Can Adapt to Google Updates
Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”
REGISTER FOR OUR LIVE WEBINAR PRESENTED IN PARTNERSHIP WITH THE LOUISIANA HOSPITAL ASSOCIATION Tuesday, September 10, 2020 at 12pm EST/11am CST* Can’t make the live session? Register to receive the recording. Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana …
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Healthcare Marketing Laws: Language to Keep Your Ads Legal
The healthcare industry, unlike almost any other industry today, has incredibly strict advertising regulations that both individual physicians and large hospitals must follow when marketing their services. Violating some of these regulations could lead to anything from ads not being permitted on certain platforms to legal action or even a …
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A Physician’s Guide to Choosing Target Audiences on Facebook
One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. To learn even more about how …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Growing Your Practice on Facebook, Part 3: Advertising
In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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Growing Your Practice on Facebook, Part 2: Shareable Content
Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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