Healthcare Marketing Education and News

• 3 Actionable Ways to Make Your Creative More Diverse

  February 24, 2021 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Comments Off on 3 Actionable Ways to Make Your Creative More Diverse
  

  Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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• Healthcare Marketing Laws: Language to Keep Your Ads Legal

  December 21, 2020 by in Healthcare Marketing Jordan Polhemus - Comments Off on Healthcare Marketing Laws: Language to Keep Your Ads Legal
  

  This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
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• Graphics Checklist: High-Quality Assets You Need to Promote Your Business

  November 13, 2020 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Comments Off on Graphics Checklist: High-Quality Assets You Need to Promote Your Business
  

  Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
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• How to Prompt Customers to Leave High-Quality Reviews That Influence SEO

  November 12, 2020 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Amanda Ball - Comments Off on How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
  

  Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
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• How Hospitals and Healthcare Practices Can Adapt to Google Updates

  October 09, 2020 by in Healthcare Marketing, SEO Katie Burke - Comments Off on How Hospitals and Healthcare Practices Can Adapt to Google Updates
  

  Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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• Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”

  September 09, 2020 by in Healthcare Marketing, News Shira Pinsker - Comments Off on Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”
  

  Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana Hospital Association to bring you a webinar all about change! We’ve all been through so much this year, and change is something to which the digital marketing industry is incredibly accustomed. …
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• In Uncertain Times, Stretch Your Budget with Online Advertising

  June 15, 2020 by in Digital Advertising, Healthcare Marketing, Higher Education Marketing Alison Zeringue - Comments Off on In Uncertain Times, Stretch Your Budget with Online Advertising
  

  Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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• A Physician’s Guide to Choosing Target Audiences on Facebook

  April 16, 2019 by in Digital Advertising, Healthcare Marketing, Social Media Jordan Polhemus - Comments Off on A Physician’s Guide to Choosing Target Audiences on Facebook
  

  One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
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• Growing Your Practice on Facebook, Part 6: A Facebook Success Story

  June 29, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 6: A Facebook Success Story
  

  Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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• Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations

  June 27, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
  

  In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
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