Expand your reach with Content Marketing

Developing content on a consistent basis is a difficult feat—developing effective content is even harder. Some business owners opt to do it themselves in an attempt to save money, but the outcome is typically underwhelming. Content marketing takes time and talent, which are both of equal importance. From social media and blogs to white papers and click-worthy paid ads, we can help build a digital presence with the potential to convert. Don’t take time away from your business—let our team provide the expertise you need.

How Our Content Marketing Process Can Help Your Business

Content marketing is a craft that we take very seriously. Our team at Search Influence will provide compelling copy that attracts your potential customers online, driving them to your business so that you can focus on providing great service.

IDEATION

Never run out of topic ideas thanks to our process of brainstorming and researching topics that are of interest to your customers, that support your company’s marketing goals. We’ll research and develop buyer personas, audit your existing topic coverage, and design a content strategy tailored to the needs of your customers.

CREATION & EDITORIAL

Drive current and potential customers to action by giving them the information they are looking for about the benefits of your products or services, and why they should choose you over your competitors. Expert content writers will produce original, industry-focused content based on both research and first party information collected from you in an interview-style consultation call.

OPTIMIZATION

Get discovered via search engines with content that is polished content that is optimized to rank on search engines.

GRAPHIC DESIGN & USER EXPERIENCE

Engage visitors across multiple platforms with captivating visuals created by our in-house graphic design team. Your brand presence will be consistent and recognizable across your website, blog, paid ads, and social media.

PUBLICATION

Save time and frustration by letting our savvy production team publish the original content on your website or on related sites that make sense for your audience. Let us take care of the placement, formatting, and technical headaches!

DISTRIBUTION & PROMOTION

Expose your content to your audience with targeted distribution and promotion on social media and other content platforms.

REPORTING

Focus on the most important key performance indicators (KPIs) for your business: new customers. Clicks and impressions on your content are a means to an end – we are dedicated to consistent and specific reporting for our clients through our premier lead management system, LeadSNDR.

Getting Started With Content Marketing

Get your content strategy off the ground by leveraging our expertise. Since 2006, we’ve created content for businesses in countless (literally, countless) industries, including, but certainly not limited to:

  • Medical: cosmetic, dental, and chiropractic
  • Legal: criminal defense, personal injury, commercial, and maritime
  • Education: higher education, online learning, primary and secondary
  • Tourism: zoos, museums, hotels, cities, tourism bureaus
  • Architecture, Engineering, Construction: design architects and engineers, roofers, window installation
  • Real Estate: commercial and residential, leasing, management, and sales
  • Industrial manufacturing: steel, water filtration, robotics, and refrigeration

Whether you are in the medical or legal industry or the automotive or roofing industry, our content marketing team will manage the entire process. We’ll work closely with you to get to know your business and your brand, providing comprehensive content management services to meet your customers wherever they are.

Contact us today to discuss your needs. Whether you have an idea and need help executing, or just want to explore your options, let’s chat!