Expand your reach with Content Marketing
Developing content on a consistent basis is a difficult feat — but developing effective content is even harder. Some business owners opt to do it themselves in an attempt to save money, but the outcome is typically underwhelming.
Content marketing takes time and talent, which are both of equal importance. From product and service content to blogs, white papers, and click-worthy paid ads, we can help build your digital presence to drive visitors to your site and convert them to customers. Your marketing team has a lot to juggle — let our team provide the expertise and resources you need.
How Our Content Marketing Process Can Help Your Business
Content marketing is a craft that we take very seriously. Our team at Search Influence will provide compelling copy that attracts your potential customers online, driving them to your business so that you can focus on providing great service.
Thanks to our process of brainstorming and researching competitive, industry-relevant topics, you’ll never run out of ideas for your content. Our team will generate content ideas that are of high interest to your customers and support your company’s marketing goals. We’ll research and develop buyer personas, audit your existing topic coverage, and design a content strategy tailored to the needs of your customers.
Creation & Editorial
Drive current and potential customers to action by giving them the information they need about the benefits of your products or services — and why they should choose you over your competitors. Our expert content writers will produce original, industry-focused content based on both research and first-party information collected from you in an interview-style consultation call.
Get discovered via search engines with content that is polished and optimized to rank on search engines.
Graphic Design & User Experience
Engage visitors across multiple platforms with captivating visuals created by our in-house graphic design team. Your brand presence will be consistent and recognizable across your website, blog, and paid advertising.
Save time and frustration by letting our savvy production team publish the original content on your website or on related sites that make sense for your audience. Let us take care of the placement, formatting, and technical headaches!
Distribution & Promotion
Expose your audience to your content with targeted distribution and promotion via social media advertising.
Focus on the most important key performance indicator (KPI) for your business: new revenue. Clicks and impressions on your content are a means to an end. We’re dedicated to consistent and specific reporting for our clients through advanced analytics and lead tracking.
Getting Started With Content Marketing
Get your content strategy off the ground by leveraging our expertise. Since 2006, we’ve created content for businesses in countless (literally, countless) industries, including, but certainly not limited to:
- Medical: cosmetic, dental, and chiropractic
- Legal: criminal defense, personal injury, commercial, and maritime
- Education: higher education, online learning, primary and secondary
- Tourism: zoos, museums, hotels, cities, tourism bureaus
- Architecture, Engineering, Construction: design architects and engineers, roofers, window installation
- Real Estate: commercial and residential, leasing, management, and sales
- Industrial manufacturing: steel, water filtration, robotics, and refrigeration
No matter your industry, our content marketing team will manage the entire process. We’ll work closely with you to get to know your business and brand identity, providing comprehensive content management services to meet your customers wherever they are.
Contact us today to discuss your content marketing needs. Whether you have an idea and need help executing it or just want to explore your digital marketing options, let’s chat!