We Optimize Potential

Growth is good. But the right kind of growth is the difference between good and great.

Call it what you will, your growth engine, your flywheel, your hedgehog, they all mean the same thing: the area of your business where you can be an industry leader, and perhaps even among the best in the world.

That’s the opportunity as a business, and together we will work to optimize your potential!

We don’t accept mediocre. Our clients rely on us to build their businesses and we know we can’t do that without your commitment to excellence and growth.

From humble beginnings in a spare bedroom, we have grown to be a nationally recognized expert in digital marketing. Our clients get results that significantly change their business.

Read on to learn about some of our leaders who are optimizing potential every day.


Will Scott – CEO & Co-Founder

Will Scott is a recognized leader in digital marketing, credited for coining the phrase “barnacle SEO” in 2008. He is a contributor to the most read online journals and is a frequent presenter at both marketing and professional industry association conferences as well as being on the full-time faculty of Local U. Will’s speaking engagements have included the Certified Contractors Network, Louisiana Dental Association, National Association of Senior Move Managers as well as Pubcon and SMX.

With a degree in Architecture from Tulane University will is a professionally trained problem solver with an eye for the big picture. Naturally curious, Will has not met a business or a person about whom he’s not interested in learning more.

Since putting his first website online in 1994, Will has led teams responsible for building thousands of small business websites, building hundreds of thousands of pages in online directories and delivering millions of visits from search. At Search Influence, Will leads the team of dedicated professionals who optimize your potential!


Angie Scott – COO & Co-Founder

As co-founder and COO of Search Influence, Angie Scott optimizes the operations, finance, account management, and administrative teams. Angie received a degree in Accounting at Loyola University, New Orleans, before starting her career with multiple tech startups in New Orleans.

In 2014, she completed the Goldman Sachs 10,000 Small Businesses program designed to help growing businesses accelerate their growth. In 2015, Angie was honored as a City Business Woman of the Year. As a woman leader, she is proud that over 70% of the Search Influence staff are women, including a majority of the leadership roles within the company. In her free time, she enjoys spending time Uptown New Orleans, with her two boys (three if you count Will, her husband and co-founder).


Paula Keller French – Director of Sales & Marketing

Paula Keller French has worked to establish strategic digital marketing solutions for clients since 2009, when she joined Search Influence on the then 9-person team. Paula contributed to the company’s rapid growth by building and training a team of 30+ effective account strategists. Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy hand in medical, legal, tourism, manufacturing, and home services.

Paula speaks about online marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local, Local University, and EngagePDX, the conference formerly known as SearchFest.


Jeremy Brown – Director of Operations

With more than 8 years of operations management experience, Jeremy joined Search Influence in July 2013. His main areas of expertise lie in process development and improvement as well as in talent development. Jeremy received his MBA from Duke University and has worked in a variety of industries, including insurance, marketing research, and casino entertainment. His primary goal at Search Influence is to develop internal processes that can scale with growth allowing the Production and Development Influencers to deliver high quality work for our clients.

Alison Zeringue

Alison Zeringue – Director of Account Management

It’s a good thing Alison is so passionate about her team and their clients’ success and happiness since she heads up the Search Influence account strategy team. Alison is a Mass Communication and Advertising graduate from Louisiana State University’s Manship School of Mass Communications. Prior to joining Search Influence in 2011, Alison worked in client service, marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Her passion and tenacity for quality content, social media and their direct effect on search engine rankings are what makes her a key member of the Search Influence team.

Jeanne Gaudet Lobman – Digital Advertising Manager

Jeanne Lobman has been working with Search Influence since 2011. A native of New Orleans, Jeanne came to Search Influence with Marketing and Advertising degrees from the University of Georgia. Starting out on the Account Management Team, Jeanne quickly became a resource for the best strategies for online marketing, with a focus on Paid Search. She became the Digital Advertising Manager in 2013, leading the Online Advertising Department to manage all paid advertising campaigns, local and national. Her team is responsible for developing strategies and optimizing campaigns to deliver results that meet clients’ marketing objectives.


Michelle Neuhoff Boyd – Production Manager

Since joining Search Influence in 2013 as a Graphic Designer, Michelle has been a creative, solution-oriented presence in the Production department. She graduated with honors from Loyola University New Orleans with a BA in Graphic Design. Before joining the team, Michelle worked as an artist, designer, and visual merchandiser in print, digital, and retail environments. Michelle’s mission for our clients is to ensure the content, creative, and technical aspects of a marketing strategy seamlessly come together.