We Optimize Potential

Growth is good. But the right kind of growth is the difference between good and great.

Call it what you will, your growth engine, your flywheel, your hedgehog, they all mean the same thing: the area of your business in which you can be an industry leader or even among the best in the world.

That’s the opportunity each business has, and together we will work to optimize your potential!

We don’t accept mediocre. Our clients rely on us to build their businesses, and we know we can’t do that without their commitment to excellence and growth.

From humble beginnings in a spare bedroom, we have grown to be a nationally recognized expert in digital marketing. Our clients get results that significantly change their businesses.

Read on to learn about some of our leaders who optimize potential every day.


Will Scott – CEO & Co-Founder

Will Scott is a recognized leader in digital marketing, credited for coining the phrase “barnacle SEO” in 2008. A full-time faculty member of Local U, Will is a contributor to some of the most popular online journals and is frequently invited to present at conferences hosted by marketing associations as well as those in other industries. His speaking engagements have included the Certified Contractors Network, Louisiana Dental Association, National Association of Senior Move Managers, PubCon, SMX, and others.

With a degree in Architecture from Tulane University, Will is a professionally trained problem solver whose eye is always on the bigger picture. Naturally curious, Will has yet to meet a business or a person whom he’s not interested in learning more about.

Since putting his first website online in 1994, Will has led teams responsible for creating thousands of websites for business, building hundreds of thousands of pages in online directories, and delivering millions of visits from searches. At Search Influence, Will directs the teams of dedicated professionals who optimize your potential!


Angie Scott – COO & Co-Founder

Along with her husband Will, Angie Scott co-founded Search Influence in 2006. As COO, Angie leads the operations, finance, account management, and administrative teams. She received a degree in Accounting at Loyola University New Orleans before working with multiple tech startups in New Orleans.

In 2014, she completed the Goldman Sachs 10,000 Small Businesses program designed to help growing businesses accelerate their growth. In 2015, Angie was honored as a City Business Woman of the Year. She’s proud that over 70% of the Search Influence staff are women, including a majority of the company’s leadership. In her free time, Angie enjoys exploring Uptown New Orleans with her two boys (three if you count Will).


Paula Keller French – Director of Sales & Marketing

Paula Keller French has worked to establish strategic digital marketing solutions for clients since 2009, when Search Influence only had a nine-person team. Paula contributed to the company’s rapid growth by building and training a team of over 30 account strategists. Today, Paula plays digital marketing matchmaker by identifying the marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy hand in medical, legal, tourism, manufacturing, and home services.

Paula speaks about online marketing in her hometown of New Orleans and across the country, including MozCon Local, Local U, and EngagePDX, the conference formerly known as SearchFest.

Alison Zeringue

Alison Zeringue – Director of Account Management

As the head of Search Influence’s account strategy team, Alison is passionate about the success and satisfaction of her staff and their clients. Alison is a Mass Communication and Advertising graduate from Louisiana State University’s Manship School of Mass Communications. Prior to joining Search Influence in 2011, Alison worked as a marketing and advertising liaison for small businesses, nonprofits, and entrepreneurs throughout Louisiana. Her understanding of quality content, social media, and their effect on search engine rankings makes her a key member of Search Influence’s team.

Jeanne Gaudet Lobman – Digital Advertising Manager

Jeanne Lobman has been working with Search Influence since 2011. A native of New Orleans, Jeanne came to Search Influence after earning Marketing and Advertising degrees from the University of Georgia. Starting out on the Account Management Team, Jeanne quickly became a resource for our clients’ online marketing strategies, with a focus on Paid Search. She became the Digital Advertising Manager in 2013, leading the Online Advertising Department and managing all paid advertising campaigns. Her team is responsible for developing strategies and optimizing campaigns to deliver results that meet the marketing objectives of our clients.


Michelle Neuhoff Boyd – Production Manager

Since joining Search Influence in 2013 as a Graphic Designer, Michelle has been a creative problem solver in the Production department. She graduated with honors from Loyola University New Orleans with a BA in Graphic Design. Before joining the team, Michelle worked as an artist, designer, and visual merchandiser in print, digital, and retail environments. Michelle’s mission for our clients is to ensure that the content, creative, and technical aspects of their marketing strategies align seamlessly.