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Marketing Analytics Education and News
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The Ultimate Guide to AI SEO Tracking Tools for 2026 – Comprehensive Analysis
Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 12/3/25 to reflect current best practices. It was originally published on 8/20/25. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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From Cold to Gold: How to Measure Lead Quality
Note: This post was updated by Gi Levet on 10/7/2025 to reflect current best practices. It was originally published on 12/8/2023. Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. …
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66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
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GA4 Guide: 13 Questions to Evaluate Your Agency’s Analytics Approach
Key Insights GA4 is a powerful tool for tracking user behavior and engagement metrics across devices, giving you a clearer picture of how visitors interact with your site. Continuous GA4 tracking, reporting, and analysis enables you to accurately assess your marketing performance, identify trends, and adjust strategies based on real …
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Turn Data Into Decisions With Your 2025 KPI Dashboard
Key Insights KPI dashboards consolidate key performance metrics into a single, visually intuitive platform, providing clarity and actionable insights. Aligning KPIs across marketing, sales, and leadership ensures all teams work toward shared strategic goals. A centralized dashboard eliminates data silos, fosters collaboration, and enhances decision-making. KPI dashboards empower marketers to …
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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Key Insights: Google announced in July 2024 that Chrome will not fully block third-party cookies but instead give users the option to manage tracking permissions. This shift allows for greater user autonomy and may lead to fewer users permitting third-party tracking. With the potential decline in third-party cookie data, competition …
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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence’s Digital Advertising Manager, Jeanne Lobman, will present the session Integrating SEO and Paid Search Strategies at Pubcon 2024 in Las Vegas, Nevada, from 3:20 to 4:10 PM on Wednesday, October 16. Along with AdLift Co-Founder and CEO Prashant Puri, Jeanne will explain how digital marketers can drive results …
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Save Your Google Universal Analytics Data from Deletion on July 1
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024? Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion. Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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