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Marketing Analytics Education and News
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Adapting to Google’s Cookies Deprecation: Essential Strategies for Marketers
Key Insights: Google announced in July 2024 that Chrome will not fully block third-party cookies but instead give users the option to manage tracking permissions. This shift allows for greater user autonomy and may lead to fewer users permitting third-party tracking. With the potential decline in third-party cookie data, competition …
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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence’s Digital Advertising Manager, Jeanne Lobman, will present the session Integrating SEO and Paid Search Strategies at Pubcon 2024 in Las Vegas, Nevada, from 3:20 to 4:10 PM on Wednesday, October 16. Along with AdLift Co-Founder and CEO Prashant Puri, Jeanne will explain how digital marketers can drive results …
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Save Your Google Universal Analytics Data from Deletion on July 1
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024? Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion. Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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Search Influence Announces Platinum Partnership with Higher Education Association UPCEA
NEW ORLEANS, Sept 8, 2022—Search Influence, an ROI-focused, digital marketing agency, is now a Platinum Partner of UPCEA, the leading association for professional, continuing, and online (PCO) education. As part of the partnership, Search Influence will share its expertise on higher education marketing strategies and how institutions can optimize, measure …
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No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.
Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
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Read This Before You Switch to Google Analytics 4
Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
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Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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Four Steps for Successful Digital Marketing Tracking
Marketing campaigns are only as successful as the tracking put in place to measure their success. What’s that joke, “If a tree falls in the forest and no one is around to hear it, does it still make a sound?” The same philosophy applies here! If a customer converts after …
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