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Marketing Analytics Education and News
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New York Hotel Fines $500 For Negative Online Reviews. How Can They Fix It?
A Hudson, NY hotel has a perplexing way of dealing with bad reviews. According to Page Six, instead of using bad reviews as constructive criticism, the hotel charges wedding couples $500 for each bad review their guests post online. “Please know that despite the fact that wedding couples love Hudson and …
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What the Father of Facebook Can Learn from SEO About Conversion Optimization
Everyone has heard of Mark Zuckerberg, Facebook Founder, but he owes much of his success to his father Edward Zuckerberg, DDS. Zuckerberg describes himself as the actual “Father of Facebook”, teaching Mark the ins and outs of computer programming on their Atari 800. In an effort to promote his Westchester, …
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An Overview Of Google Analytics
Upon installing the Google Analytics code on your Web site, you will have an abundant amount of information to navigate through relating traffic sources and visitor information. To begin analyzing your Web site’s data, go to http://www.google.com/analytics/ – Click “Access Analytics” (blue button on the right side) and login using your …
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Website Goals: Convert Traffic to Sales!
What is the function of your website? Do you use your website as an information tool? Do you use it as an arm of your sales team? Why not have your website do both? Too often small business owners focus on creating a flashy, aesthetically pleasing website. Instead, they should …
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Yahoo! is an Entertainment News Site…Wha?
Yahoo Fails At Search, Tries Its Hand At Being A “Pretty Woman” It is a sad day when search engines are reduced to stalking celebrities to keep themselves relevant. That is the thought I had when I saw the latest Yahoo TV commercial. Since their merger with Microsoft was announced, …
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Buying Yelp Reviews Is BAD for Business
Yelp is intended as a review site where users can write and read reviews for local businesses to help make informed buying decisions. It’s a powerful tool in that users trust the real opinions and feedback from their friends and neighbors. Yelp’s user-driven reviews allow everyone to add in their …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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Unethical Customer Reviews Can Cost You Big
Lifestyle Lift is learning the cost of unethical customer reviews. The New York State Attorney General has reached a $300,000.00 settlement with cosmetic surgery company Lifestyle Lift in response to fabricated consumer reviews. It appears that Lifestyle Lift was directing employees to spend their time in reviewing their own facilities. …
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Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out. In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was …
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Will Scott Head Shots for SMX Local Search Ranking Tactics
I’d like a little help here please. Like my friend, Portland OR Web Designer, David Mihm I needed a head shot for SMX Local Mobile where I’ll be on a panel with a fine bunch of fellows on ranking factors for local search. I went to see one of our …
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