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Matthew Bains
Matthew Bains has moved on to other opportunities. -
Applying Stephen King’s Writing Tips to Create Web Content That Converts
All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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Repurpose, Recycle, Reuse: How to Extend the Life of Your Content
Just as nothing on the internet ever truly dies, how a tweet can survive long past its creation and subsequent deletion, or how a web domain created twenty years ago can still exist, albeit in an updated version of its once pixelated visage, your content should never fade into obscurity. …
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How to Preserve Your Online Reputation as a Plastic Surgeon
We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
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Rookie Website Mistakes, Part 4: You Have a Single Page Website
Single page websites are very popular right now with web designers. With so many new ways to develop websites, they’ve become a unique and scroll-friendly way for users to interact with a company in a way that they’re used to (cue the token image of people scrolling through phones). And, …
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How to Write Clear CTAs That Convert
According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
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Rookie Website Mistakes, Part 1: Slow Loading Speed
74 percent of customers will leave a website if it fails to load within 5 seconds. And the numbers don’t look too great even if your site is noticeably faster—according to Google engineers, anything slower than the blink of an eye, 400 milliseconds, can cause users to leave a page …
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Google Attribution Allows Clear, Seamless Campaign Analysis for Marketers
How do you know which of your interactions with a customer mattered the most? How do you measure an organic search that someone performed for a product on one device compared to an ad clicked right before the point of purchase on another? Well, Google set out to solve some …
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AI and How It’s Affecting, and Enhancing, Voice Search
If 2016 was the year of the Internet of Things, 2017 has become the year of AI, and, in particular, voice search. The way people search on their phone, tablet, or computer is changing thanks to devices like Amazon Echo, Siri, Cortana, and Google Home—as of May 2016, 20% of mobile …
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Growing Your Practice on Facebook, Part 1: Why Facebook Matters
It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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