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News
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AI Search in Higher Education: Is Your University Website Ready?
TL;DR: AI engines like ChatGPT, Perplexity, and Google’s AI Overviews answer prospective students directly, and they pull those answers from websites that are crawlable, structured, and accurate. Universities don’t need new technology to compete. They need seven specific foundations in place, and most can be checked in an afternoon. Key …
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Your Landing Page Is the Ad Campaign: How SEO-Optimized Pages Lower Costs and Boost AI Ad Performance
Key Insights Google AI Max, Performance Max, and Meta Advantage+ all read your landing page to make targeting, creative, and delivery decisions in real time. Google’s new Gemini-powered Business Agent for Leads uses your landing page as its live knowledge base, answering prospect questions in real time inside the ad. …
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AI Search in Higher Ed: Paula French at Harvard PLL Lunch & Learn
Harvard’s Professional & Lifelong Learning community invited Search Influence to talk through what AI search means for enrollment. Here’s what Paula French shared. If you work in online or continuing education, you already feel it: prospective students are forming opinions about your programs before they ever reach your website. They’re …
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SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
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Search Influence Turns 20: Two Decades of Digital Marketing Innovation
Search Influence is turning 20. We have a lot to celebrate, starting with the people who made it possible. Twenty years ago, Will and Angie Scott launched Search Influence from a spare bedroom with one simple goal: help businesses get found online and measure what happens when they do. What …
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Paula French on “The Signal”: What AI Search Means for Higher Education Marketing
Enrollment marketers are losing prospective students at a stage they never even see. Before a student fills out a form, visits a program page, or clicks a single ad, they are already building a short list. They are asking AI tools detailed questions, comparing programs, and forming preferences, and the …
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Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
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[DATA] Higher Education Marketing Trends 2026: How Industry Pros Stay Informed
Higher education is under pressure from every direction. Enrollment shifts, budget constraints, AI disruption, and changing student expectations are hitting at once, and the professionals navigating them are expected to stay ahead of it all. Search Influence partnered with UPCEA, the leading association for online and professional education, to better …
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Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
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Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients. Will, CEO and co-founder of Search Influence, has …
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