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News
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Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop
This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search. First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event …
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Search Influence Named to the 2024 CityBusiness Best Places to Work List
Search Influence proudly announces that our search engine marketing agency has been named to New Orleans CityBusiness’s 2024 Best Places to Work list in the Small Company category. This is our team’s third year in a row receiving this honor and our fifth time overall. This recognition is a testament …
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
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Search Influence Named a Best SEO Campaign Finalist at the 2024 US Agency Awards
We’re honored to announce that Search Influence has been named a finalist in the Best SEO Campaign category at the 2024 US Agency Awards! This recognition highlights our collaboration with Halvorson Plastic Surgery, where strategic SEO drove meaningful growth in patient inquiries and expanded their reach to patients seeking quality …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence’s Digital Advertising Manager, Jeanne Lobman, will present the session Integrating SEO and Paid Search Strategies at Pubcon 2024 in Las Vegas, Nevada, from 3:20 to 4:10 PM on Wednesday, October 16. Along with AdLift Co-Founder and CEO Prashant Puri, Jeanne will explain how digital marketers can drive results …
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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence Co-Founder and CEO Will Scott will present at Pubcon 2024 in Las Vegas, Nevada, on Wednesday, October 16th, from 10:30 to 11:20 a.m. In his session Content Repurposing and Content Generation, the SEO pro will discuss how marketers can use AI and large language models (LLMs) to breathe …
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AI Content Marketing: Achieve More in Less Time [ANYWORD X SEARCH INFLUENCE WEBINAR]
Key Insights: AI content marketing is changing the way agencies, internal marketing departments, and freelancers go about their daily workflow. As more marketers add generative AI to their competitive toolkit, the gap between those who use AI versus those who don’t will grow. This makes jumping on the proverbial AI …
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How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Key Insights Tracking, reporting, and analyzing are three pillars of a successful higher education advertising strategy. From click-through rate to cost per inquiry, several metrics temperature check your paid ad campaign performance. Search Influence and UPCEA collaborated to establish the first industry-wide cost per inquiry benchmark to help higher education …
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Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards
The Search Influence team is excited to announce that we have been named an honoree in the New Orleans CityBusiness 2024 Empowering Women Awards. The Empowering Women Awards recognize businesses in the Greater New Orleans region dedicated to helping women succeed both at work and in our community. Learn how …
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