This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Collin Guedon
A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results. When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.
-
Traditional SEO Platforms With AI Tracking Features (2026)
TL;DR If you’re already paying for BrightEdge, Conductor, seoClarity, SE Ranking, or Semrush, you may already have enough AI tracking to get started. The add-on is enough if you primarily care about Google AI Overviews and are tracking fewer than 50 keywords. You need a dedicated tool if you want …
Continue Reading >> -
Skimmers, Swimmers, and Divers: Content Chunking Strategy for Higher Ed AI Search
This post was updated by Collin Guedon on August 12th, 2026, to reflect recent trends and refreshed statistics. It was originally published on July 30th, 2021. TL;DR Higher education websites have always needed to serve three kinds of readers: skimmers who scan, swimmers who explore, and divers who read every …
Continue Reading >> -
AI Search in Higher Ed: Paula French at Harvard PLL Lunch & Learn
Harvard’s Professional & Lifelong Learning community invited Search Influence to talk through what AI search means for enrollment. Here’s what Paula French shared. If you work in online or continuing education, you already feel it: prospective students are forming opinions about your programs before they ever reach your website. They’re …
Continue Reading >> -
SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
Continue Reading >> -
Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
Continue Reading >> -
How to Optimize Content for AI Search Engines in 2026
Note: This post was updated by Collin Guedon on 5/27/26 to reflect current best practices. It was originally published on 11/21/25. Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean …
Continue Reading >> -
AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat
Search Influence CEO and co-founder Will Scott will present at the Group Practice Pro 5th Annual Retreat in Charleston, S.C., on Monday, April 28, 2026. His session — “AI and Search: What Group Practice Owners Need to Know Now” — runs from 9 to 10:45 a.m. and is tailored specifically …
Continue Reading >> -
Search Influence Joins the 2026 UPCEA Annual Conference in New Orleans
The 2026 UPCEA Annual Conference, taking place April 15–17 in New Orleans, will bring together leaders across online and professional education to discuss the future of higher education strategy, technology, and student engagement. Search Influence will participate in this year’s event through speaking sessions, thought leadership, and in-person conversations with …
Continue Reading >> -
Will Scott Named to UPCEA Board of Directors as Corporate Partner Representative
Search Influence is proud to announce that CEO and Co-Founder Will Scott has been named to the UPCEA Board of Directors as Corporate Partner Representative for a one-year term (2026–2027). His appointment reflects his leadership in higher education digital marketing and Search Influence’s longstanding collaboration with UPCEA, the leading association …
Continue Reading >> -
Will Scott Returns to SMX Online With Generative Engine Optimization Master Class
On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history. The live, online session runs from 11:00 a.m. to 4:45 p.m. ET and is available both …
Continue Reading >>
