content marketing
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How to Optimize Existing Content for Your Holiday Marketing Campaign
All of a sudden you realize that the holidays are here and you’re not ready. You have your holiday merchandise in stock, but you haven’t promoted it or even thought about updating your site to include it. It kind of feels like it’s Christmas Eve and you still haven’t gotten …
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How to Be More Than Content With Your Content
It’s not a good idea to buy everything in bulk—veggies, bread, condiments are a big no-no—and content’s no exception. Just like that 2-week-old bag of spring mix in your fridge, your content can go bad (It can even have an expiration date!) and not yield the results you expected. To …
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Applying Stephen King’s Writing Tips to Create Web Content That Converts
All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
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How Repurposing Your Content Can Extend Its Shelf Life
You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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How to Develop a Strong Content Strategy
You’ve heard it time and time again, “Creating a strong content marketing strategy is essential.” Is it really that important? Well, according to the Content Marketing Institute, content marketing produces three times as many leads as outbound marketing yet costs about 62 percent less. You might still be wondering, what …
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Four Steps to Improve Your Content Marketing Strategy
How much content have you consumed today? Probably more than you realize. The American Marketing Association estimates that the average consumer is exposed to upwards of 10,000 brand messages a day. As consumers, we have no shortage of options for anything our hearts desire, from where to get our teeth …
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#FreelancerFriday: 10 Common Rookie Freelancing Mistakes and How to Overcome Them
In his rookie season, Peyton Manning threw a league-high 28 interceptions as his team struggled to a 3–13 record. As a rookie, Tom Brady was third string and only managed 1 completion for six yards. Even a pair of all-time greats had to start somewhere as newcomers in the league. …
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Everything You Need to Know About Social Media Images
Social media users are 10x more likely to engage with a post that includes a photograph or other visual. And, on platforms like Instagram, without a photo, you can’t post at all. So, no matter what industry you’re in—or even for your personal profiles—if you want to reach the 2.34 …
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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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