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Content Marketing Education and News
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How to Use Consideration Content to Move Prospects Down the Funnel
Key Insights Understanding the buyer’s journey key to developing content that leads to conversions. The goals of consideration content are showing prospects how you can address their problem and getting them to add your business to their list of options. There are several types of consideration-level content that can be …
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Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites
Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
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The Power of Utilizing Social Influencers for Your Brand
What’s the Hype with Influencer Marketing? We are in the era of social media marketing being at the forefront of increasing brand revenue. I’m not talking about advertising on social media platforms in the traditional way. I am talking about teaming up with social media influencers or as many others …
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Chatbots – Are They Right for You?
On the internet, there are two kinds of bots, those designed to deliver content or promote a cause and others designed to be a virtual sales assistant or customer service representative. The latter is commonly called a chatbot, and they are popping up all over the web. Facebook added chatbots …
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How Clever Copywriting Can Improve Your SEO
In the digital world, your marketing team can’t afford to lose track of SEO best practices. Google is smarter, attention spans are shorter, and the competition is fierce. To drive more traffic to your website, avoid copy that falls flat. In an online world full of skimmers and scanners, the …
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How to Optimize Existing Content for Your Holiday Marketing Campaign
All of a sudden you realize that the holidays are here and you’re not ready. You have your holiday merchandise in stock, but you haven’t promoted it or even thought about updating your site to include it. It kind of feels like it’s Christmas Eve and you still haven’t gotten …
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How to Be More Than Content With Your Content
It’s not a good idea to buy everything in bulk—veggies, bread, condiments are a big no-no—and content’s no exception. Just like that 2-week-old bag of spring mix in your fridge, your content can go bad (It can even have an expiration date!) and not yield the results you expected. To …
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Applying Stephen King’s Writing Tips to Create Web Content That Converts
All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
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How Repurposing Your Content Can Extend Its Shelf Life
You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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