content marketing
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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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#FreelanceFriday: 8 Essential Skills You Need to Be a Successful Freelancer
Most people do not fully consider the multi-faceted nature of freelancing before they try their hand at making money online, which is why so many abandon it before ever really getting started. Thankfully, many of the skills needed to be a successful freelancer can be learned or improved upon to …
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5 Tips for Engaging Email Marketing
Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
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#FreelanceFriday: What Freelancers Need to Know Before, During, and After Doing Their Taxes
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. It’s the end of yet another year. Mixed in with all the holiday celebrations is a sense of closure on the …
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Repurpose, Recycle, Reuse: How to Extend the Life of Your Content
Just as nothing on the internet ever truly dies, how a tweet can survive long past its creation and subsequent deletion, or how a web domain created twenty years ago can still exist, albeit in an updated version of its once pixelated visage, your content should never fade into obscurity. …
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#FreelanceFriday: Freelancing Tips for College Students
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. College is expensive. Tuition is sky high, textbooks cost an arm and a leg, and everyone needs a little extra income …
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#FreelanceFriday: 8 Sanity-Saving Tips for Work-at-Home Parents
This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. Everyone has seen it, but you have likely already forgotten about it. Sure, it was funny and readily made for internet …
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Rookie Website Mistakes, Part 5: Weak Content
Welcome to Part 5 of our series on Rookie Website Mistakes. In Part 4, we learned about single page website design and how they often put form over function much to the detriment of your SEO and the user experience. While we all want a shiny new website with all …
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How to Spiel Like Spielberg: Using Videos to Showcase Your Business
Watch our webinar on demand here! YouTube changed history when it was created in 2005, allowing businesses and individuals to upload personal videos that had the potential to impact the world. Today, video dominates with four times as many customers preferring to watch a video about a business than reading …
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How to Write Clear CTAs That Convert
According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
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