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Latest Posts
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  • The US Search Awards Shortlists Search Influence for the Best Use of Search Category

    September 26, 2023 by in News Ren Horst - Comments Off on The US Search Awards Shortlists Search Influence for the Best Use of Search Category

    We’re thrilled to announce the selection of Search Influence as a finalist for the 2023 US Search Awards in the “Best Use of Search B2C – PPC” category. The US Search Awards nominated our work, the Graduate Certificate campaign for the Tulane School of Professional Advancement (SoPA), as a standout …
    Continue Reading >>

  • Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog

    September 19, 2023 by in Higher Education Marketing Ren Horst - Comments Off on Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
    higher ed seo

    Data is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the wayside, and the consequences are more than just deans and directors left in the dark. Failing to use data properly means …
    Continue Reading >>

  • SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP

    September 18, 2023 by in SEO Will Scott - Comments Off on SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
    Midjourney image - SEO Skyscraper

    I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
    Continue Reading >>

  • Top 5 SEO Skills Necessary to Drive Results

    September 14, 2023 by in SEO Michelle Neuhoff Boyd - Comments Off on Top 5 SEO Skills Necessary to Drive Results
    A notebook with notes about SEO

    Key Insights  Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand.  Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
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  • SEO for Higher Education Institutions: Invest Now Or Pay Later

    September 07, 2023 by in Higher Education Marketing Paula Keller French - Comments Off on SEO for Higher Education Institutions: Invest Now Or Pay Later
    higher ed seo

    Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
    Continue Reading >>

  • 10 Winning Higher Education Marketing Strategies – Experts Agree

    August 14, 2023 by in Higher Education Marketing Will Scott - Comments Off on 10 Winning Higher Education Marketing Strategies – Experts Agree
    Image representing higher education marketing strategy.

    Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
    Continue Reading >>

  • Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog

    July 14, 2023 by in Higher Education Marketing, News Collin Guedon - Comments Off on Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog

    Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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  • Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog

    July 05, 2023 by in News Ren Horst - Comments Off on Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
    Higher Ed SEO

    For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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  • Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land

    June 27, 2023 by in Higher Education Marketing Collin Guedon - Comments Off on Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
    higher ed seo

    Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
    Continue Reading >>

  • Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast

    June 26, 2023 by in Higher Education Marketing Ren Horst - Comments Off on Search Influence Director of Sales and Marketing Paula Keller French Appears on Suds and Search Podcast
    higher education seo

    On June 8, 2023, Paula Keller French, Director of Sales and Marketing at Search Influence, made her second appearance on SearchLab’s Suds & Search podcast to discuss higher education SEO. Suds & Search is a weekly podcast that features digital marketing experts who have in-depth conversations on all things search. …
    Continue Reading >>

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Recent Posts

  • The US Search Awards Shortlists Search Influence for the Best Use of Search Category Comments Off on The US Search Awards Shortlists Search Influence for the Best Use of Search Category
  • Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog Comments Off on Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
  • SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP Comments Off on SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
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