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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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Seven Tactics to Maximize Your Restaurant’s Organic Reach On Instagram
In the world of pay-to-play, restaurants are seeing their organic reach diminish across social media. Organic reach is the number of unique people who have seen your unpromoted post. When posting organically, you rely on the social platform’s algorithm to distribute your content to whoever it chooses to show your …
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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THANK YOU to Our Small Business Clients!
Happy Small Business Week from the Search Influence team! We were founded in 2006 with the goal of helping small businesses succeed online. Today, we work to optimize the potential of businesses of many sizes, but this week, it’s all about our small business clients! Today we share with you …
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Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off
As Google has grown into an advertising powerhouse, it has created and improved ad performance metrics. After all, why would advertisers stick around without actionable data for boosting performance? Average Position is one metric that has been around since the launch of AdWords in 2000. You, like many other advertisers, …
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Stairway to Higher Ed Website Heaven: Seven Steps to Engage Prospects and Students
Universities have a leg up in search rankings thanks to “.edu” domains and brand recognition. However, many university websites aren’t set up to make the most of these advantages. So, what’s an educational institution to do? Harness the power of your university’s brand with our seven tactics to improve your …
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Only 4 Percent of Businesses Are Voice Search Ready—Are You in That Number?
At the beginning of 2019, over 66 million people in the United States were uttering the phrases “Ok Google,” “Hey Siri,” or “Alexa!” to find information on the internet. When you consider that the adult population of the United States is around 253 million, that means that around 25 percent …
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Why Branding Is Vital in Your Marketing Campaigns
Branding and marketing are terms often associated with each other. Though they’re not synonymous, they should be harmonious. Your brand is what you market. The colors, logos, voice, tone, and so much more dictate how you should market your products or services and ultimately show the world (or a tiny …
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Influencers Take Part in Rebuilding Together New Orleans’ Build and Boil Event
On April 6, a group of Influencers took part in the Build and Boil event hosted by Rebuilding Together New Orleans (RTNO). With the guidance of our group leaders (and a few Influencers who are particularly handy), we helped make the home of a Korean War veteran with a disability …
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A Physician’s Guide to Choosing Target Audiences on Facebook
One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
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