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Search Influence to Host Education Marketing Webinar “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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Four Steps for Successful Digital Marketing Tracking
Marketing campaigns are only as successful as the tracking put in place to measure their success. What’s that joke, “If a tree falls in the forest and no one is around to hear it, does it still make a sound?” The same philosophy applies here! If a customer converts after …
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Facebook Ads Boycott: What Advertisers Need to Know
Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
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#ShowYourPride: Engaging the LGBTQ+ Community Online
This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
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Google Maps: Ongoing List of COVID-19 Updates
Throughout the course of the COVID-19 pandemic, Google made updates to help businesses align with the needs of users affected by various local and national guideline enforcements. This piece will collect and explain updates related to managing listings and the ways Google helps businesses reach consumers. Search Influence will update …
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In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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Don’t Miss Out on the Recession Boom in Graduate School Applications
Research by The New York Times, Stanford, and other sources suggests that interest in graduate school will hit new highs in the coming months and years due to the global recession. Instead of looking at how your organization can cut costs by reducing its marketing budget, you should make the …
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Should You Advertise During COVID-19? Here’s What the Experts Are Saying
The dramatic increase in media consumption due to global stay-at-home orders has led to changes in consumer behavior. The data from Facebook, Instagram, and streaming services for television gives us insights as to how we can adapt digital marketing to align with these consumer shifts. Before this time, video was …
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Business Continuity Messaging During COVID-19: What You Need to Do Right Now
Now more than ever, the internet is the first and primary source of information about local businesses. The messaging (or lack thereof) that companies disseminate may affect the quality and quantity of their customers when the economy begins to open back up. We’ve seen far too many businesses fail to …
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3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising
Advertising on YouTube grows in popularity each year—especially in 2020, as viewers shift their attention online during the COVID-19 pandemic. Between 2014 and 2016, the number of small-and medium-sized businesses advertising on YouTube doubled (Source: YouTube Global Internal Data, Global, 2016). Traditional TV advertisers should reevaluate whether YouTube can produce …
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