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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence Digital Advertising Manager Jeanne Lobman will present the benefits of integrating SEO and paid search strategies at Pubcon 2024. See insights!
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Discover how Search Influence leverages higher education marketing analytics to optimize strategies, boost enrollment, and track key metrics effectively.
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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence CEO Will Scott will present on AI for content marketing at Pubcon 2024. Discover insights on content repurposing, SEO, and link-building in our post!
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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Higher Ed Marketing Insights From Paula French’s Article for University Business
Search Influence’s Director of Sales and Marketing Paula French recently wrote an article for University Business sharing expert insights for higher education marketers. This article, titled “How to boost adult learner enrollment by tracking the right costs,” discusses the importance of establishing a metric-driven approach to efficiently attract the modern …
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Not Tracking Cost Per Inquiry? Expect Budget Waste
If you’re not tracking cost per inquiry, you could be wasting your marketing budget. Learn how to create cost-effective campaigns with Search Influence.
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AI Content Marketing: Achieve More in Less Time [ANYWORD X SEARCH INFLUENCE WEBINAR]
Search Influence and Anyword discuss the state of AI content marketing in “AI Performance Writing: How to Apply AI + Analytics to Your Content.” See more.
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How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Measuring paid advertising success in higher education isn’t always a cakewalk. See how Search Influence can help you measure your campaigns’ efficiency with ease.
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Search Influence Named an Honoree in the New Orleans CityBusiness Empowering Women Awards
Search Influence is honored to be recognized by the New Orleans CityBusiness Empowering Women Awards. Learn more about our commitment to equality.
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Search Influence Makes the Inc. 5000 2024 List
National digital marketing agency Search Influence makes the 2024 Inc. 5000 list and earns Inc. recognition for the 8th year. Learn more about this honor.