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Get the Most Out of Your Website With These Essential Google Analytics Metrics
In today’s world, having an online presence is essential to business. With 27,378,962 live websites currently using Google Analytics, most business owners have heard of Google Analytics. But simply knowing about Google Analytics isn’t enough. Learning how to use the platform can provide business owners with insight into targeted audiences …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU
Ariel Tusa from Search Influence joins Christina Watkins on WDSU! She shares some knowledge about: The Facebook Algorithm Tips for tailoring your feed to show the types of posts you WANT to see These tips can be helpful for your personal Facebook page, as well as your business’s Facebook page. …
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How to Optimize YouTube Videos for SEO
What’s your first thought when you think of YouTube videos? Funny pet compilations or cooking tutorials? Well, if so, then it might surprise you that YouTube is more than just a resource for entertaining clips or personal vlogs (video blogs); it’s actually the second-most visited website in the world, behind …
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What Is Domain Authority & Why Does It Matter?
Your website has been live for some time. You’re past the development stage, so now you’re starting to think about the nitty gritty side of its performance. What does Google think of your content? Are your pages valuable? Why is your site ranking below competitors in search results? Your website’s …
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CCPA and Political Ads: What You Need To Know and Why It Can’t Wait ‘til 2020
The recently-passed California Consumer Privacy Act and proposed changes to political ads will change the digital marketing landscape in 2020. I know what you are thinking: 2019 just started, why should I already be concerned about complying with new rules and regulations that go into effect in 2020? As many …
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Four Steps to Improve Your Content Marketing Strategy
How much content have you consumed today? Probably more than you realize. The American Marketing Association estimates that the average consumer is exposed to upwards of 10,000 brand messages a day. As consumers, we have no shortage of options for anything our hearts desire, from where to get our teeth …
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Harness the Power of Video on Social Media
To succeed in today’s competitive environment, companies have to convince us to choose their products and services in an instant. What better way to do that than with videos? Let’s face it, people love videos! Sight, sound, and motion can be a powerfully positive combination. We’ve all felt it. Videos …
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How Long Does It Take to See the Benefits of SEO?
That’s always the question when a business starts something new: how long will it take? The short answer is that SEO campaigns generally see mature results in 6 to 12 months. But any business that starts working on SEO will also see several benefits immediately. SEO campaigns should have two …
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Getting The Most From Your Google My Business
When was the last time you went to the second page of Google search? If you find yourself having difficulty remembering the answer to that question, you are not alone. Research shows that as of November 2018, the top 10 results of Google searches that make up the first …
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