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The Travel Marketer’s Guide to Capturing the Romance Market
With the right targeting and audience intelligence, it can be easy for travel marketers to sweep romantic travelers off their feet. Many businesses in key travel markets are missing the opportunity to market to romantic travelers. The latest data shows that romantic travel trends go beyond the obvious honeymooners and …
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Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?
You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
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Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout
Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
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How to Drive Conversions With the Right Contact Form—And What to Avoid
Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
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Why You Should be Posting on Google My Business
“Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
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8 Facebook & Instagram Features You Might Not Know About
Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
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What Are The Most Important Review Sites? Start With These Three
In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help search engines and users learn more about your business; in today’s environment, if you are neglecting these review sites, …
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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
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5 Things American Businesses Need to Know About GDPR
In the wake of the Cambridge Analytica scandal here in the U.S., the General Data Protection Regulation (GDPR) was established by the European Union in May to give users complete transparency on how their data is or will be used. Here’s everything you need to know about GDPR and how …
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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping to convert leads into customers? Simply put, landing pages are the pages where users …
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