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Find the Best KPIs for Your Campaign in the Alphabet Soup of Google Ads Metrics
Google Ads offers marketers an abundance of data, with countless metrics to track for every campaign. Some might consider this to be a gold mine of information, but it can be pretty overwhelming. How do you decide which metrics are the most important to track in your Google Ads campaign? …
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Search Influence Hosts Careers Open House December 10 and January 14
Potential candidates are invited to meet the team, learn about open positions and company benefits. We invite interested applicants to the office for an evening of networking, followed by presentations about the company, various departments, open positions, and company benefits. We are hiring for six open positions across four departments …
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Free Search Tools to Find the Best Deals for Black Friday and Cyber Monday
Ariel Tusa, Account Supervisor at Search Influence, kicked off the holiday shopping season by sharing online shopping tips with WVUE. Make the most out of your Black Friday and Cyber Monday with these money-saving tools: SlickDeals: Find the best in-store or online prices for items on your list. Users can …
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Healthcare Marketing Laws: Language to Keep Your Ads Legal
The healthcare industry, unlike almost any other industry today, has incredibly strict advertising regulations that both individual physicians and large hospitals must follow when marketing their services. Violating some of these regulations could lead to anything from ads not being permitted on certain platforms to legal action or even a …
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Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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Three Lessons From the Fried Chicken Frenzy: Popeyes’ Brilliant Marketing Moment
The drive-thru line on Sunday, Nov. 3 at a Popeyes Louisiana Kitchen in Metairie blocked traffic and almost caused an accident in the traffic lanes as I drove by. The highly anticipated fried chicken sandwich that had sold out just two weeks after its original release was back on the …
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How to Optimize Existing Content for Your Holiday Marketing Campaign
All of a sudden you realize that the holidays are here and you’re not ready. You have your holiday merchandise in stock, but you haven’t promoted it or even thought about updating your site to include it. It kind of feels like it’s Christmas Eve and you still haven’t gotten …
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How Does Having an SSL Certificate Impact Your Site’s SEO?
Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
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Three Ways to Improve the Quality Score of Google Ads
At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
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Website Cookies: Should You Be Concerned?
You’ve probably noticed that many sites notify you that they use cookies and ask you to save them. You may have also noticed that these notifications are more frequently appearing on sites. Why have cookies become so prevalent, and should you be worried? What Is a Cookie? A cookie is …
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