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Top 7 SEO Questions Asked by Clients
Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is to deliver answers to questions in the most digestible way possible. This is the most important thing to remember when executing an …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Register for our higher education marketing virtual training, How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies, Wednesday, July 14, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register to receive a recording of the event. About the Virtual Training …
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Search Influence Receives 2021 New Orleans Top Workplaces Award from The Times-Picayune and The New Orleans Advocate
For the second year in a row, Search Influence has been named a winner of the New Orleans Top Workplaces Award by The Times-Picayune and The New Orleans Advocate. Search Influence is among a list of 70 independently selected private, public, non-profit and government entities selected for the 2021 awards. …
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Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
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Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)
Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
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Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)
Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
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Four Steps to Adapt to for Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on May 20, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”
Register for our live webinar, Performance Driven Medical Marketing: Proving ROI for Hospitals and Healthcare Practice, Tuesday, April 13, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register and we will send you a recording of the webinar. As a medical marketer, …
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