Reach Your Audience on the Biggest Screen in the House – June Client Insider
July 4th, 2025 by
Maximize Your Brand’s Impact with CTV & OTT
The power of TV meets the precision of digital advertising
Did you know we offer streaming video ads – also known as Connected TV (CTV) and Over the Top (OTT) ads – so your brand remains top-of-mind throughout the entire customer journey?
Almost half of internet-connected U.S. households* have now “cut the cord” on traditional TV subscriptions in favor of streaming services. Show up where your audience is already watching to maximize visibility and drive meaningful engagement.
Programmatic Connected TV advertising gives your brand premium placement on the largest screen in the home, while using the same audience targeting and attribution tools as your digital campaigns, and at a much lower cost than traditional TV.
Streaming video ads display your ads across devices, from smart TVs to tablets and mobile phones. With the ability to track performance in real time and retarget viewers across channels, these campaigns help you build a full-funnel strategy that connects the dots from awareness to conversion.
Why Incorporate CTV & OTT Advertising into Your Strategy?
- Build brand recognition early in the decision-making process
- Re-engage audiences who have already interacted with your ads or website to move them further down the funnel
- Drive conversions like sign-ups, inquiries, and purchases with precise and timely targeting
CTV and OTT ads are the modern evolution of billboards and TV spots: they’re smarter, more targeted, and measurable. With household-level targeting and real-time attribution, we can track how your ads drive action and continuously optimize for better results.
Adding Programmatic CTV to your existing Display, Social and Online Video campaigns ensures your message lands on the biggest screen (and every screen) in the home.
Ready to explore Connected TV and optimize your ad results? Reply to this email, or reach out to your Account Manager today to discuss adding CTV and OTT advertising into your strategy.
