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Your Landing Pages Just Got a Lot More Important – July Client Insider
Google and Meta Are Evolving Fast. Here’s What It Means for You. Both platforms are rolling out AI-powered features that change how ads are written, delivered, and optimized, and they all have one thing in common: they rely heavily on your landing page content to work. That doesn’t mean campaigns …
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Programmatic Does More Than You Think – June Client Insider
Many clients think of programmatic advertising the way they think of a billboard: great for getting your name out there, but hard to connect to actual results. That’s a fair instinct, since programmatic is a strong awareness channel. But stopping there means leaving some of its most valuable capabilities on …
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Are You Showing Up in AI Search? – May Client Insider
\ AI Has an Opinion About Your Brand. It’s Time to Measure It. People are increasingly turning to AI platforms to research services and make decisions. The answers they get back are detailed, opinionated, and influential, and they don’t always require a visit to your site to shape what someone …
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New Meta Update May Shift Your Reporting – April Client Insider
Meta recently updated how it attributes conversions from ad clicks. While the change is subtle, it may affect how conversions appear in your reports. In short: A “click” now means someone actually clicked your link. Other interactions, like liking or saving an ad, are still tracked, but counted separately. What …
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What It Actually Means to Optimize Content for AI SEO – February Client Insider
How We Are Building Content AI Can Retrieve and Cite We have been talking a lot about AI SEO lately, and one question keeps coming up: What does that actually mean for our content? Fair question! Here’s the clearest answer. Optimizing content for AI SEO means structuring it so AI …
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Now Available: AI Visibility Tracking Powered by Scrunch – November Client Insider
How Visible Is Your Brand in AI? AI Visibility Tracking expands your AI SEO reporting AI search has changed how users find your brand. Tools like Google’s AI Overviews, ChatGPT, and Gemini deliver conversational answers that often don’t require a click to your site. Your brand visibility now extends well …
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Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider
Unlock the Power of Demand Gen + Performance Max The Upgrade Your Paid Search Strategy Needs Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search? Google’s Demand Gen and Performance Max campaigns are …
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NEW: AI Traffic Report Available for Your Reporting Dashboard- September Client Insider
Introducing Your New AI Traffic Report Track sessions, engagement, and visibility from AI-powered search We’ve been working hard to create visibility into your brand’s performance in AI search. The AI Traffic Report is our latest step toward that goal, and it’s now rolling out to client dashboards. This new page …
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Is Your Website Leaving Visitors Behind? [Plus: Ads in AI Overviews!] – July Client Insider
The Latest on Ads in AIOs & Creating an Inclusive Web Experience for Your Audience Ads in AI Overviews are Coming From Google: “Advertisers who are already using Performance Max, Shopping, and Search campaigns with broad match, including AI Max for Search campaigns, will be eligible to have their ads …
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Reach Your Audience on the Biggest Screen in the House – June Client Insider
Maximize Your Brand’s Impact with CTV & OTT The power of TV meets the precision of digital advertising Did you know we offer streaming video ads – also known as Connected TV (CTV) and Over the Top (OTT) ads – so your brand remains top-of-mind throughout the entire customer journey? …
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