Secure Your Spot: ChatGPT Pilot Program – September Client Insider

September 22nd, 2026 by Alison Zeringue


ChatGPT Ads Are Up for Grabs. Now’s the Time to Get In.

Your customers are already asking ChatGPT the questions they used to ask Google. ChatGPT Ads put you in front of them right as they’re researching and comparing, the same active-intent moment your paid search and SEO programs are built to win.

Think of it as a new front door to search, working right alongside the programs you already run with us.

What’s Live Right Now

Here’s a quick rundown of how it works today:

  • Placement: Ads appear below the answer in a ChatGPT conversation, labeled as sponsored and shown to logged-in users on the Free and Go plans.
  • Format: Each ad carries your name, logo, a short headline and message, and a link, matched to the conversation itself rather than a keyword.
  • Buying: Click and cost-per-action bidding work in a way that will feel familiar if you’re already running Google or Meta.
  • Access: OpenAI dropped its ad spend minimum in May and opened sign-ups to every business in July, so getting started no longer requires a large upfront commitment.

What’s In It for You

  • One connected search strategy, managed by your search team. Search-term data, audience insights, and content performance flow both ways – paid and organic search inform your ChatGPT targeting, and ChatGPT learnings sharpen your SEO and paid search strategy.
  • An early-adopter advantage. When Google, Facebook, and TikTok ads launched, the earliest advertisers paid less and faced far less competition, an edge that narrowed fast once the market caught up. ChatGPT Ads are at that same early moment now: people are already using it to research and compare, and the advertiser pool is still small.
  • A head start on the benchmark. Testing now gives you real, first-hand insight into how AI-driven search behaves for your business, months before this becomes standard in your category.

A Limited, Hands-On Pilot

We’re testing ChatGPT Ads hands-on with a small number of clients before rolling it out broadly, so we can manage it closely and share what we learn along the way.

Your commitment: An initial startup cost, minimum of $3,000 a month (covering both spend and management), and a campaign flight of three months.

If you want in, let us know as soon as possible. Spots are limited and first-come, first-served.

Discuss options with your Account Manager today.