Are You Showing Up in AI Search? – May Client Insider
May 19th, 2026 by
AI Has an Opinion About Your Brand. It’s Time to Measure It.
People are increasingly turning to AI platforms to research services and make decisions. The answers they get back are detailed, opinionated, and influential, and they don’t always require a visit to your site to shape what someone does next.
GA4 was built to measure what happens after someone arrives on your site. Our AI Visibility Tracker was built to measure everything that happened before.
Subhead: What We’re Tracking
We’ve expanded your reporting to reflect how search actually works today, combining your existing GA4 data with a new layer of AI-driven visibility insights so you have the full picture in one place.
Sub-subhead: AI Traffic Reporting, powered by GA4
Already in your dashboard. See how AI platforms drive traffic to your site, which pages benefit most, and how those visitors engage once they arrive.
Sub-subhead: NEW: AI Visibility Tracker, powered by Scrunch
This is where the real story lives. Beyond traffic, you’ll see how AI platforms actually talk about your brand (the citations, the framing, the sentiment), along with competitive benchmarking and content gaps that reveal where you have room to grow.
Subheader: Why This Matters Now
Visibility in AI search doesn’t always result in a click, which means you can influence decisions without driving traffic and without it ever surfacing in GA4. Our AI Visibility Tracking makes it all visible and gives your strategy somewhere to go.
Ready to see where your brand stands in AI search? Talk to your Account Manager to learn more.
