Now Available: AI Visibility Tracking Powered by Scrunch – November Client Insider
November 20th, 2025 by
How Visible Is Your Brand in AI?
AI Visibility Tracking expands your AI SEO reporting
AI search has changed how users find your brand.
Tools like Google’s AI Overviews, ChatGPT, and Gemini deliver conversational answers that often don’t require a click to your site. Your brand visibility now extends well beyond traffic, and traditional SEO reports only tell part of the story.
This shift creates a new challenge: how do you measure and influence conversations happening in a zero-click search world?
Introducing Scrunch AI Visibility Tracking, a reporting add-on that shows how AI platforms see, describe and cite your brand across major AI engines.
Ways We’re Tracking Your AI Visibility
Search Influence expanded your current AI reporting by combining GA4 traffic insights with advanced AI visibility tracking. You can now get a complete picture of how users reach your site AND how AI represents your brand.
1. AI Traffic Report, powered by GA4
Already available in most client dashboards. See how much traffic AI tools drive to your site, plus engagement metrics and top landing pages from AI sources.
2. New & Available Now: AI Visibility Tracker, powered by Scrunch
AI Visibility Tracking moves beyond traffic and reveals how AI engines talk about your brand. You’ll see:
- Prompt-level tracking across ChatGPT, Google’s AI Overviews and other major platforms
- Citations and mentions across AI-generated responses
- Sentiment analysis that shows how your brand is positioned in AI results
- Competitive benchmarking that reveals share of voice and where competitors are winning
- Insights that uncover content gaps and new citation opportunities to improve AI visibility
All Scrunch data integrates directly into your Looker Studio dashboard, so AI insights live beside your SEO performance metrics in one place.
To launch AI Visibility Tracking for your brand, our SEO team will identify 25–75 relevant AI prompts for your industry and competitors, then configure the tool with your brand details and audience data. The result is AI reporting that reflects real behavior and delivers actionable insight.
Your SEO Strategist will analyze AI Visibility data monthly, report on highlights and insights, and leverage this information to drive your AI optimization strategy.
Interested? Talk to your Account Manager about adding AI Visibility Tracking to your dashboard today.
