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Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”
REGISTER FOR OUR LIVE WEBINAR PRESENTED IN PARTNERSHIP WITH THE LOUISIANA HOSPITAL ASSOCIATION Tuesday, September 10, 2020 at 12pm EST/11am CST* Can’t make the live session? Register to receive the recording. Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana …
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Hot or Not: Content Trends Pre- and Post-COVID-19
Key Insights Business owners shouldn’t let the uncertainty of COVID-19 discourage them from marketing. An empathetic brand tone is important. As people stay at home, online user engagement has increased and brands are being more heavily scrutinized for mistakes than ever before. This creates an opportunity to reach users more …
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“Support Parks & Recreation” Campaign Wins “Best Strategic Use of Social Media” from US Social Media Awards
The 2020 US Social Media Awards selected Search Influence as the first-place winner of “Best Strategic Use of Social Media” for the digital marketing agency’s Together for Parks Alliance millage campaign. See the full list of 2020 winners here. In 2019, Search Influence ran a successful digital marketing campaign in …
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Which Email Marketing Strategy Will Help Me Reach My Goals?
Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
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What You Need to Know About Website Accessibility
Key Insights Every business is required to implement certain accessibility standards on their websites, not just major corporations An accessible website ensures that people with disabilities can seamlessly use it Many SEO best practices are also a part of website accessibility guidelines Introduction Having a website that follows accessibility guidelines …
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Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”
Prospective students are showing growing interest in online learning. Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. Take advantage of these changing …
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Four Steps for Successful Digital Marketing Tracking
Marketing campaigns are only as successful as the tracking put in place to measure their success. What’s that joke, “If a tree falls in the forest and no one is around to hear it, does it still make a sound?” The same philosophy applies here! If a customer converts after …
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Facebook Ads Boycott: What Advertisers Need to Know
Key Insights: A Facebook Ads boycott is taking shape under the hashtag #StopHateforProfit aimed at forcing action from Facebook regarding its policies on hate speech, political ads, and disinformation. While the list of brands pausing Facebook Ads grows, so does the opportunity for smaller or competitor brands to eat up …
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#ShowYourPride: Engaging the LGBTQ+ Community Online
This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
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Google Maps: Ongoing List of COVID-19 Updates
Throughout the course of the COVID-19 pandemic, Google made updates to help businesses align with the needs of users affected by various local and national guideline enforcements. This piece will collect and explain updates related to managing listings and the ways Google helps businesses reach consumers. Search Influence will update …
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