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Applying Stephen King’s Writing Tips to Create Web Content That Converts
All great ideas start with words—maybe even just an utterance. “What if… let’s try…” There’s the excitement about the idea, talking about it over scribbled notes and endless cups of coffee, and then putting those words down on the page and getting your business plan running. Years ago, once you …
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Are Wix Sites Bad for SEO?
Wix is one of the most widely used website builders in the world, with over 150 million users as of 2019. Despite being so popular, it’s not exactly a secret that Wix sites have a bad reputation within the digital marketing community. It got so bad that Wix tried to …
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How Will Safari’s ITP Cookie Policy Updates Impact Google Analytics Tracking?
To browse the Internet in 2019 is to learn how to manage that nagging sense that someone is always watching. You casually look up the ingredients for a traditional eggplant curry while considering lunch options, and weeks later every website you visit is still force-feeding you offers on wholesale quantities …
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Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
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How Repurposing Your Content Can Extend Its Shelf Life
You may have noticed the recent box office trend of classic movies coming out again as modern remakes. From fairy tale retellings to musical biopics, some fans are excited to see their favorite characters come back to life, while other viewers might wonder why these stories are being repeated. Clearly, …
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How Using Psychographics Can Shed Light on Your Buyer Personas
Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
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Does Pinterest Marketing Work for Tourism?
In short—yes. Put yourself in the shoes of a tourist: you are sitting at home, gazing at your “Live, Love, Laugh” wall art, overflowing with wanderlust. You are itching to get out of your same-old-same-old routine. The idea strikes you—let’s get out of town! You enlist a travel buddy and …
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Influencers Take Part in Super Saturday at City Park
On July 6th, a group of Influencers took part in City Park’s Super Saturday. This is a community volunteer event that’s typically held on the first Saturday of the month. With the guidance of the volunteer coordinator, we ventured into the Couturie Forest to help re-mulch and clear a trail …
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Top Tier Free and Paid Social Scheduling Tools for Businesses
With social media as the major port for business-to-customer (and customer-to-business) interactions, it’s more important now than ever for businesses to ensure their social pages and profiles are relevant, engaging, and most importantly… constantly updated. Inconsistent posting may lead to dedicated customers and followers hopping behind a more active business. …
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Is Your Website Running Slowly? Image Optimization Could Help Speed Things Up
Image optimization is a process of manipulating an image’s size, dimensions, and format to reduce it to the smallest possible size while still ensuring the highest possible quality is delivered to the browser. It sounds like a dark art, I know, but it really isn’t, and if your business relies …
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