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Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)
Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
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Gen Z is the Next Non Traditional Student: Move Them Down the Funnel with These 2 Tactics
Key Insights Since Generation Z (Gen Z) is the next generation of non-traditional learners, it’s essential to provide accessible and relevant information to this new generation of life-long learners. Two tactics in higher education marketing—Facebook/Instagram Lead Generation and Email Nurture campaigns—can help move prospective students through the funnel and one …
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6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
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Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)
Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
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Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”
Register for our live webinar, Performance Driven Medical Marketing: Proving ROI for Hospitals and Healthcare Practice, Tuesday, April 13, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register and we will send you a recording of the webinar. As a medical marketer, …
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2020 Medical Search Trends: Medical Searches Met and Exceeded Pre-COVID Levels Across Specialities
This post was updated by Paula French on March 4, 2021 to reflect refreshed statistics and analysis. It was originally published in October 2020. Key Insights: Monitoring search trends can make your campaigns more effective because you can adjust your strategy based on the latest information. As of January 2021, …
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3 Actionable Ways to Make Your Creative More Diverse
Key Insights Diverse creative does not stop at just photography—companies should diversify their videos, illustrations, and voiceovers. Companies who do not have the resources to create their own assets can purchase existing diverse photos and videos and edit existing illustrations to be more representative of diverse audiences. The presence of …
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6 High School Interns Join the Search Influence Team as Part of YouthForce NOLA Partnership
Search Influence welcomed a cohort of six interns from YouthForce NOLA. YouthForce NOLA is a nonprofit organization that collaborates with businesses to prepare young people from underserved communities in New Orleans for fulfilling careers in high-demand industries. Search Influence and YouthForce NOLA have had a long-standing partnership that dates back …
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Search Influence Celebrates 15 Years of Optimizing Potential
Holy cow, friends! 15 years. Wow. Search Influence is older than Angie’s and my second child who is heading to high school next year. We had a lot of ideas back then (most of which Angie helped me realize wouldn’t work). Looking back, it’s powerful to think this little endeavor …
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How to Target Adult Learners and Non-Traditional Students With Digital Advertising
Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
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