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Organic & Paid Search: Stretch Your Advertising Budget With this Dynamic Duo
Key Insights Marketers who invest in paid search but don’t use SEO miss out on valuable opportunities to grow their brand, impact, and results. Paid search offers immediate, measurable results, while organic search provides long-term, cost-effective benefits. Both are essential for a balanced marketing approach that captures the ideal target …
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The US Search Awards Shortlists Search Influence for the Best Use of Search Category
We’re thrilled to announce the selection of Search Influence as a finalist for the 2023 US Search Awards in the “Best Use of Search B2C – PPC” category. The US Search Awards nominated our work, the Graduate Certificate campaign for the Tulane School of Professional Advancement (SoPA), as a standout …
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Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
Data is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the wayside, and the consequences are more than just deans and directors left in the dark. Failing to use data properly means …
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SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
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Top 5 SEO Skills Necessary to Drive Results
Key Insights Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand. Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
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SEO for Higher Education Institutions: Invest Now Or Pay Later
Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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Will Scott’s Higher Ed SEO Blog: A Must-Read Journey on Search Engine Land
Search Influence CEO and Co-Founder Will Scott had the opportunity to contribute a blog to Search Engine Land — a leading publication on digital marketing, advertising technology, and the MarTech landscape. In his blog, “How Higher Education Is Failing at SEO,” Will shares his vast knowledge and the findings of …
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