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From Cold to Gold: How to Measure Lead Quality
Note: This post was updated by Gi Levet on 10/7/2025 to reflect current best practices. It was originally published on 12/8/2023. Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. …
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The September Influencer: Back to School: Your Ultimate Guide to AI Search Success & Tracking
Stay ahead in digital marketing with The Influencer… Don’t miss out! AI SEO Insights from Our CEO, Will Scott The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization WILL SCOTT | 19-MINUTE READ Will Scott shares his expert perspective on the evolving landscape of AI …
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What Your Marketing Dashboard Isn’t Showing You, And How Ours Does
Key Insights Most dashboards miss critical context. Standard marketing analytics dashboards typically show surface-level numbers like impressions or clicks, but fail to connect them to real business outcomes like inquiries, acquisitions, or revenue generated. Search Influence marketing dashboards integrate multiple platforms. By pulling from CRMs, call tracking, Google Analytics, Google …
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Search Influence Honored as One of 2025’s Best Women-Owned Businesses by New Orleans CityBusiness
Search Influence is proud to announce that New Orleans CityBusiness has named us one of the 2025 In the Lead: Best Women-Owned Businesses honorees. The special section, profiling recognized companies, will appear in the September 19, 2025, issue of New Orleans CityBusiness. This honor comes alongside our recognition as an …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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NEW: AI Traffic Report Available for Your Reporting Dashboard- September Client Insider
Introducing Your New AI Traffic Report Track sessions, engagement, and visibility from AI-powered search We’ve been working hard to create visibility into your brand’s performance in AI search. The AI Traffic Report is our latest step toward that goal, and it’s now rolling out to client dashboards. This new page …
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Higher Education Advertising Strategies for Centralized vs. Decentralized Teams
Key Insights Team structure drives advertising performance. A centralized marketing team delivers efficiency and consistency, while decentralized teams excel in agility and program-level targeting. Most universities operate in hybrid models. Few are purely centralized or decentralized. Hub-and-spoke and collaborative networks are common, and each impacts paid advertising differently. Aligning strategy …
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Celebrating Women in Leadership: Search Influence Earns 2025 CityBusiness Recognition
Search Influence is honored to be named an honoree in the 2025 New Orleans CityBusiness Empowering Women Awards. This recognition highlights companies across the region that are creating meaningful opportunities for women in business and leadership. Why This Award Matters Each year, CityBusiness recognizes 50 companies that demonstrate a real …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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From AI Automation to Search Strategy: Your August Marketing Intel
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! SEO Automation: How I Built an AI-Powered Question …
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