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How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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Read This Before You Switch to Google Analytics 4
Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
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What is OTT and CTV? A Marketing Manager’s Guide to Advertising on Long-Form Streaming
Key Insights Consumers across all age groups have embraced streaming tv shows and movies. Advertising on streaming services offers many benefits over traditional TV advertising, including robust targeting and measurement, including individual or household information. By leveraging OTT, you can reach consumers with messages across multiple devices and platforms, truly …
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Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
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How to Use Consideration Content to Move Prospects Down the Funnel
Key Insights Understanding the buyer’s journey key to developing content that leads to conversions. The goals of consideration content are showing prospects how you can address their problem and getting them to add your business to their list of options. There are several types of consideration-level content that can be …
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Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites
Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
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Top 7 SEO Questions You May Be Asking
Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is to deliver answers to questions in the most digestible way possible. This is the most important thing to remember when executing an …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Register for our higher education marketing virtual training, How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies, Wednesday, July 14, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register to receive a recording of the event. About the Virtual Training …
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Search Influence Receives 2021 New Orleans Top Workplaces Award from The Times-Picayune and The New Orleans Advocate
For the second year in a row, Search Influence has been named a winner of the New Orleans Top Workplaces Award by The Times-Picayune and The New Orleans Advocate. Search Influence is among a list of 70 independently selected private, public, non-profit and government entities selected for the 2021 awards. …
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