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#ShowYourPride: Engaging the LGBTQ+ Community Online
This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
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Google Maps: Ongoing List of COVID-19 Updates
Throughout the course of the COVID-19 pandemic, Google made updates to help businesses align with the needs of users affected by various local and national guideline enforcements. This piece will collect and explain updates related to managing listings and the ways Google helps businesses reach consumers. Search Influence will update …
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In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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Don’t Miss Out on the Recession Boom in Graduate School Applications
Research by The New York Times, Stanford, and other sources suggests that interest in graduate school will hit new highs in the coming months and years due to the global recession. Instead of looking at how your organization can cut costs by reducing its marketing budget, you should make the …
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Should You Advertise During COVID-19? Here’s What the Experts Are Saying
The dramatic increase in media consumption due to global stay-at-home orders has led to changes in consumer behavior. The data from Facebook, Instagram, and streaming services for television gives us insights as to how we can adapt digital marketing to align with these consumer shifts. Before this time, video was …
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Business Continuity Messaging During COVID-19: What You Need to Do Right Now
Now more than ever, the internet is the first and primary source of information about local businesses. The messaging (or lack thereof) that companies disseminate may affect the quality and quantity of their customers when the economy begins to open back up. We’ve seen far too many businesses fail to …
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3 Reasons Why YouTube Advertising Is More Effective Than TV Advertising
Advertising on YouTube grows in popularity each year—especially in 2020, as viewers shift their attention online during the COVID-19 pandemic. Between 2014 and 2016, the number of small-and medium-sized businesses advertising on YouTube doubled (Source: YouTube Global Internal Data, Global, 2016). Traditional TV advertisers should reevaluate whether YouTube can produce …
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4 Campaign Strategy Changes During COVID-19
COVID-19 has impacted every person and business across the globe, and the environment changes daily. Updating your marketing and advertising strategies during this time can be overwhelming. We can help you figure out where to start and what to change! This guide covers four campaign strategy changes to help navigate …
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Google and Facebook’s Small Business Grants: What You Need to Know
This post was updated in May 2020 to include additional qualification guidelines provided by Google. So far 2020 has proven to be quite the year. The news of COVID-19 and the restrictions placed on businesses came with the looming sense of “What’s going to happen next?” Thankfully, you won’t have …
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Search Influence to Host Webinar “Digital Marketing in the Times of COVID-19: What We’ve Learned and What’s Next”
April 14 marks the 30th day under the stay-at-home directive for New Orleans, where Search Influence’s headquarters are located. As we look to the future, we want to share learnings from a month of client status changes, closures, and postponed events. Join me (Paula French) and our Sales & Partner …
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