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Search Influence Moves Headquarters to Central City, New Orleans
We moved on UP-town! After 5 years in our downtown headquarters on Gravier Street, Search Influence has moved our world headquarters just over a mile uptown, where we’ve taken over a 3-story building on Oretha Castle Haley Blvd. We’ll be joining the Youth Empowerment Project (YEP), Café Reconcile, Southern Food …
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10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age
This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
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Drive Conversions With Instagram Shopping Product Tagging
Ever have one of those “OMG I need it” moments when scrolling Instagram? What if I told you your customers can go from “Oh my God” to “It’s mine” in just a few taps? Instagram is making it even easier for you to give potential customers seamless shopping experiences with …
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Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019
Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
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How Often Should You Revisit Your SEO Strategy?
So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, which means your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to …
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How to Be More Than Content With Your Content
It’s not a good idea to buy everything in bulk—veggies, bread, condiments are a big no-no—and content’s no exception. Just like that 2-week-old bag of spring mix in your fridge, your content can go bad (It can even have an expiration date!) and not yield the results you expected. To …
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Up Your Instagram Game With Effective (and Free) Hashtag Research Strategies
#Winning. #Selfie. #Hashtag. While hashtags have crept into our vocabulary (whether sarcastically or not) and may seem like an afterthought, they’re actually effective marketing tools that need to be taken seriously when it comes to your Instagram strategy. I want you to walk away from this post with a newfound …
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How to Make Sure Your Website Is Accessible for Everyone
It’s safe to say that traffic—and gaining as much traffic flow as possible—is the major goal of anyone’s site. Unfortunately, a substantial amount of us forget about a few key demographics that depend on us to make sites, content, and social channels accessible. To put it into perspective, 360 million …
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Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters
If you haven’t heard of pillar pages, don’t feel bad; they’re relatively new to the SEO scene, with the term coined by Hubspot in 2017. However, they’ve been taking over content marketing strategy discussions since their relatively recent inception, and this new system of structuring content is proving to be …
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Organic, Boosted, & Promoted Posts: What’s the Difference?
Remember the good ‘ole days when “marketing” meant buying full-page ads in the Yellowpages? Everything was so simple then. TV commercials ruled the airwaves, and people couldn’t help but hum the jingles of Pepsi, Ringpops, and Doublemint Bubblegum commercials. Back then, a catchy jingle was all you needed to give …
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