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  • Featured Industries
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  • Education Marketing
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  • Results
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  • Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)

    March 17, 2022 by in Industry Insights Jenna Movahed - Leave a comment
    Screenshot of google search console data platform

    Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
    Continue Reading >>

  • Search Influence Certified as a Women-Owned Business

    March 08, 2022 by in News Shira Pinsker - Leave a comment
    Headshot photo of Search Influence COO Angie Scott

    The Women’s Business Enterprise National Council (WBENC) has certified New Orleans-based digital marketing firm Search Influence as a women-owned business. In 2021, Search Influence COO and co-founder Angie Scott became a 51% owner of the company. To achieve certification, the WBENC validates that a business is at least 51% owned, …
    Continue Reading >>

  • 4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy

    March 07, 2022 by in Higher Education Marketing, Industry Insights Lindsey Schultz - Leave a comment
    A person making charts and graphs on a computer

    Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
    Continue Reading >>

  • How to Use Quantitative Data in Your Higher Ed Marketing and Recruitment

    February 24, 2022 by in Higher Education Marketing Victoria Mayfield - Leave a comment

    Key Insights: Having some shared form of internal communication between all departments improves workflow for everyone By identifying user touchpoints, you discover opportunities that can improve the quality and/or quantity of your data There are tools and platforms available to you to help visualize your quantitative data for easier digestion …
    Continue Reading >>

  • Create a Student-Centric Journey with the Marketing Funnel

    February 17, 2022 by in Higher Education Marketing Collin Guedon - Leave a comment
    students posing while wearing caps and gowns

    Key Insights By creating a student-centric journey with the marketing funnel, universities can better understand the mindsets and behaviors of prospective students. When considering goals and tactics for your student-centric campaign, ensure your ask is appropriate to a student’s current mindset and behavior. To ensure your student-centric marketing plan yields …
    Continue Reading >>

  • Shopify App Store SEO – A Quick and Dirty Guide to (App Store Optimization)

    January 31, 2022 by in Content Marketing Will Scott - Leave a comment
    Shopping Icon in Glyph Style

    Key Insights Don’t Suck: Running your app store business with the same considerations as a real-world business can go a long way toward good Shopify App Store SEO. Think Like an SEO: SEO at its core is straightforward: keywords, content, and links. Write for the User, Mostly: What’s best in …
    Continue Reading >>

  • Nurturing Inquiries Into Lasting Patient Relationships

    January 19, 2022 by in Healthcare Marketing Bailey Waltzer - Leave a comment
    Graphic displaying medical marketing funnel

    Key Insights Your prospective patient could be in any of the three patient funnel phases, and so it’s important to meet them where they are with the information and communication provided. Responding quickly and in a valuable way to inbound patients can be the differentiating factor between booking an appointment …
    Continue Reading >>

  • Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”

    January 05, 2022 by in Higher Education Marketing Shira Pinsker - Leave a comment
    Plan, Track, & Earn Buy-In for Your Marketing Strategy webinar graphic

    About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
    Continue Reading >>

  • Increase Conversion Rate and Improve Rankings with a Mobile-Optimized Website

    December 16, 2021 by in SEO Shelby Piglia - Leave a comment
    A smart phone sitting on a table

    Key Insights: A mobile-optimized website can make or break a business since a bad mobile user experience can result in a loss of leads and conversions. With more than half of site visitors coming to sites through mobile, your mobile site must have a positive user experience. A positive user …
    Continue Reading >>

  • Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”

    December 03, 2021 by in Higher Education Marketing Shira Pinsker - Leave a comment
    Higher Ed Webinar graphic

    Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
    Continue Reading >>

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