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Shopify App Store SEO – A Quick and Dirty Guide to (App Store Optimization)
Key Insights Don’t Suck: Running your app store business with the same considerations as a real-world business can go a long way toward good Shopify App Store SEO. Think Like an SEO: SEO at its core is straightforward: keywords, content, and links. Write for the User, Mostly: What’s best in …
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Nurturing Inquiries Into Lasting Patient Relationships
Key Insights Your prospective patient could be in any of the three patient funnel phases, and so it’s important to meet them where they are with the information and communication provided. Responding quickly and in a valuable way to inbound patients can be the differentiating factor between booking an appointment …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
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Increase Conversion Rate and Improve Rankings with a Mobile-Optimized Website
Key Insights: A mobile-optimized website can make or break a business since a bad mobile user experience can result in a loss of leads and conversions. With more than half of site visitors coming to sites through mobile, your mobile site must have a positive user experience. A positive user …
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Search Influence Presents Virtual Higher Education Marketing Training, “Marketing Data, Dashboards, and Decisions”
Search Influence will host Marketing Data, Dashboards, and Decisions on Tuesday, Dec 7, 2021 at 12pm EST/11am CST. Register for this training and our January session here. All registrants receive a recording of the first part of the series, as well as all upcoming sessions. About the Virtual Training Discover …
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What Does An SEO Agency Actually Do For My Business?
Key Insights Good SEO agencies focus on your website with the same vigor and attention-to-detail that you have with your brick and mortar. Expertise, authority and trust (E-A-T) is the foundation of a good long-term SEO plan. If your website doesn’t have these factors, it is impossible to rank well …
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Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”
Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
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How a User Experience Audit Benefits Your Business
Key Insights Website user experience audits help businesses retain users and increase conversions. If you understand the data behind user behavior, you can anticipate a user’s needs when designing and optimizing your website. Examine trust factors, content considerations, and device usage when completing an audit. What Is a User Experience …
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How to Drive Better Results with a Stronger Agency Relationship
Key Insights Define and communicate your goals. Designate a decision maker and stakeholders. Make time for your agency. Be open to sharing your business results. Provide feedback to your agency partners. A great relationship and a solid rapport with your agency lays the groundwork for excellent results and ideal collaboration …
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Search Influence Hits a Grand Slam with 4 New Hires
Search Influence hits it out of the park with FOUR new additions to the team! Let’s hear the new additions to the line-up. Collin Guedon, Digital Copy Editor A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with …
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