Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop

March 7th, 2025 by Collin Guedon

Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop

This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search.

First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event will focus on helping marketers optimize their content for ChatGPT, Perplexity, and other AI platforms while maintaining strong search visibility. 

Then, on March 26, he’ll take the (virtual) stage at LocalU Global to present The AI Shortcut to Local SEO Domination, a must-attend session for marketers looking to leverage AI for local search success.

These sessions will provide actionable strategies and expert insights to help you build ROI-driven campaigns in the era of AI.

Will’s SMX Master Class Presentation

AI search is changing how and where people search.

Will’s SMX Master Class session will provide you with strategies to adapt to these changes. 

Attendees will gain practical, actionable insights on:

  • Generative Engine Optimization (GEO) Fundamentals: Learn how AI-driven search differs from traditional search engines and the key ranking factors that impact AI visibility.
  • Content Optimization for AI Platforms: Discover how to format and structure content to enhance visibility in AI-generated responses while keeping human readers engaged.
  • Keyword Strategy for AI & Natural Language Processing: Adapt your keyword approach, focusing on conversational AI queries while maintaining relevance in traditional search.
  • Competitive Analysis for AI Rankings: Get hands-on experience evaluating how competitors perform in AI-driven results and identify opportunities to strengthen your own presence.
  • Building Brand Authority & Trust Signals: Explore how AI platforms assess authority and learn strategies to establish your brand as a recognized, credible source.
  • Tracking Performance & Future-Proofing Your Content: Learn the latest tools and metrics to monitor AI search performance and adjust your strategy as AI search evolves.

This two-day intensive training is perfect for SEO professionals, content strategists, and digital marketers who want to gain a competitive edge in the AI-powered search landscape. 

Will’s LocalU Global Presentation

Will Scott’s presentation at LocalU Global is a must-attend event for marketers looking to optimize local search rankings with AI-driven strategies.

The AI Shortcut to Local SEO Domination presentation is designed to help business leaders and marketers leverage AI to streamline their local SEO efforts and achieve better visibility.

His session will dive into actionable insights, including:

  • Optimizing Local Content for AI & Search: Learn how AI tools can enhance your content strategy, ensuring local relevance while improving search visibility.
  • AI-Powered Google Business Profile (GBP) Posts: Discover how AI-driven automation can help businesses generate engaging, keyword-rich GBP posts effortlessly.
  • AI-Generated Local Videos: Explore how AI-powered tools can streamline video creation, making it easier to create engaging content that connects with your audiences.
  • Scaling Local SEO With AI: Understand how AI frees up human resources, allowing marketing teams to focus on strategy, planning, and high-impact decision-making.
  • Implementing Local Schema With AI: Get insights on how AI can simplify schema markup, helping search engines better understand and display local business information.

Don’t miss this opportunity to learn how AI can transform your local SEO strategy by creating efficiencies that improve results and free up human resources. . 

About Will Scott

With decades of experience in SEO and digital advertising, Will Scott is a recognized industry leader known for his expertise in search optimization, AI-driven strategies, and local search marketing. 

He is credited with coining the term “barnacle SEO” in 2008, a widely adopted strategy that helps businesses improve visibility by leveraging high-authority platforms.

As Co-Founder and CEO of Search Influence, Will has spent two decades leading teams in creating thousands of websites, optimizing millions of search visits, and developing data-driven marketing strategies for businesses of all sizes. 

Since launching Search Influence in 2006 with his wife, Angie Scott, they have built the agency into a trusted name in SEO, helping clients navigate the ever-evolving digital space.

Will’s thought leadership extends beyond his agency. He is a full-time faculty member of LocalU and a frequent contributor to top marketing publications. 

His insights have been sought after by industry leaders across various sectors, and he has delivered expert presentations at some of the most renowned marketing conferences, including Pubcon and. 

Learn More About AI for SEO With Search Influence 

Don’t miss your chance to gain expert insights into AI for SEO at two premier virtual events this March:

Sign up today to discover AI-driven strategies that will help you optimize content, automate local SEO tasks, and scale your efforts for greater impact.

With a passion for educating marketers, business owners, and industry professionals, Will continues to push the boundaries of SEO — especially in the era of AI-driven search.

As a leader in AI for SEO, Will Scott continues to develop innovative products and services that help businesses stay ahead in this evolving landscape. 

AI search and other SEO trends are transforming the higher education landscape. Recognizing this shift, Search Influence developed the SEO Roadmap—a strategic guide designed to help universities navigate and succeed in this new era of search.



Drive more students with a personalized SEO strategy  

Our SEO Roadmap provides a personalized plan that dives deep into one top program or degree, delivering immediate, high-impact recommendations you can implement immediately.

Ready to build a future-proof SEO strategy? 

Contact Search Influence to learn how we can help you optimize for success.