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SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
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Top 5 SEO Skills Necessary to Drive Results
Key Insights Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand. Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
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10 Winning Higher Education Marketing Strategies – Experts Agree
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
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Why Is Google Traffic Down In April 2023?
Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
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The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum
AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
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5 Actionable Healthcare SEO Expert Tips for Providers
Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
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Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website
Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
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Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019
Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
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