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The AI SEO Guide: From Concepts to Application
Note: This post was updated by Will Scott on July 28th, 2026 to reflect current best practices. It was originally published on May 8th, 2025. TL;DR: AI SEO is the practice of optimizing content so it performs well with both human readers and AI systems like ChatGPT, Perplexity, and Google’s …
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AI Search in Higher Education: Is Your University Website Ready?
TL;DR: AI engines like ChatGPT, Perplexity, and Google’s AI Overviews answer prospective students directly, and they pull those answers from websites that are crawlable, structured, and accurate. Universities don’t need new technology to compete. They need seven specific foundations in place, and most can be checked in an afternoon. Key …
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AI Search in Higher Ed: Paula French at Harvard PLL Lunch & Learn
Harvard’s Professional & Lifelong Learning community invited Search Influence to talk through what AI search means for enrollment. Here’s what Paula French shared. If you work in online or continuing education, you already feel it: prospective students are forming opinions about your programs before they ever reach your website. They’re …
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SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
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Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
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Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
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What is MCP SEO? And Why Should Marketers Care?
Key Insights MCP SEO is owned media for the AI assistant era. You run a server. AI assistants asks it questions on a user’s behalf. You control the answers. It works on three layers. Discoverability (the AI can find your server), authority (your structured answers beat scraped ones), conversion (the …
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Best AI SEO Tracking Tools Under $50/Month (2026)
TL;DR If you have under $50/month and want to start tracking how your brand shows up in ChatGPT, Google AI Overviews, and Perplexity: Waikay.io (free tier) if you’ve never tracked AI visibility before and want to test the waters RankScale ($20/mo) if you want analytics-driven testing across the broadest set …
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What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
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Beyond Google Zero: Will Scott on Agentic SEO and the Rise of Non-Human Traffic
The “Google Zero” panic has been building for months. The fear: AI Overviews and zero-click search are slowly starving websites of organic traffic. Some publishers have responded with alarm. Others have abandoned SEO strategies entirely. Will Scott, AI SEO expert and CEO of Search Influence, has a different read, and …
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