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Latest Posts
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  • SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP

    September 18, 2023 by in SEO Will Scott - Comments Off on SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
    Midjourney image - SEO Skyscraper

    I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
    Continue Reading >>

  • Top 5 SEO Skills Necessary to Drive Results

    September 14, 2023 by in SEO Michelle Neuhoff Boyd - Comments Off on Top 5 SEO Skills Necessary to Drive Results
    A notebook with notes about SEO

    Key Insights  Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand.  Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
    Continue Reading >>

  • 10 Winning Higher Education Marketing Strategies – Experts Agree

    August 14, 2023 by in Higher Education Marketing Will Scott - Comments Off on 10 Winning Higher Education Marketing Strategies – Experts Agree
    Image representing higher education marketing strategy.

    Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
    Continue Reading >>

  • Why Is Google Traffic Down In April 2023?

    May 09, 2023 by in Industry Insights, News, SEO Will Scott - 1 comment
    ChatGPT VS Google Battle Royale

    Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
    Continue Reading >>

  • The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum

    February 10, 2023 by in Industry Insights Will Scott - 1 comment

    AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
    Continue Reading >>

  • 5 Actionable Healthcare SEO Expert Tips for Providers

    July 25, 2022 by in Healthcare Marketing Paula Keller French - 1 comment
    doctor in white coat holding a stethoscope

    Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
    Continue Reading >>

  • Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website

    June 27, 2022 by in Healthcare Marketing Amanda Ball - Comments Off on Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website
    Doctor writing medical records at a desk

    Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
    Continue Reading >>

  • Map Spam, Review Stars and Google Winning: Learnings from Local U Advanced 2019

    October 04, 2019 by in Industry Insights Will Scott - 8 comments
    Mike , Joy Hawkins and D'Ron at Local U Advanced 2019 confrence

    Local U Advanced, in Denver on September 19, 2019, was a great event. It was the biggest Local U Advanced yet and jam-packed with great learnings for the assembled marketers. Local U has a few different formats for conferences. There are industry-specific conferences on demand, locally focused SMB conferences under …
    Continue Reading >>

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  • Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog Comments Off on Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula French’s UPCEA Blog
  • SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP Comments Off on SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
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