Will Scott Returns to SMX Online With Generative Engine Optimization Master Class
February 25th, 2026 by
On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history.
The live, online session runs from 11:00 a.m. to 4:45 p.m. ET and is available both live and on demand for $199.
Designed for experienced marketers navigating AI-driven search, this intensive training delivers actionable, real-world strategies on how to stay visible as platforms like Google AI Overviews, ChatGPT, and Perplexity reshape how content is discovered.
What You’ll Learn in the GEO Master Class
This is not a theoretical overview of AI SEO. It’s a hands-on, tactical course that focuses on how generative engines actually retrieve, evaluate, and cite content today.
Attendees will learn how AI platforms differ from traditional search engines and what that means for content structure, keyword strategy, and authority signals. The course dives into creating content that works for humans and machines alike, including entity optimization, formatting for AI extraction, and writing in a way that earns citations in AI-generated answers.
Will also explores how keyword strategy has evolved in an AI-first world, shifting from static phrases to conversational, intent-driven language. Competitive analysis also plays a key role, with practical exercises that show how to evaluate which brands are winning AI visibility and why.
Rounding out the day are sessions on measuring AI visibility, tracking performance across platforms, and future-proofing your content strategy as generative search continues to evolve.
Who Should Attend
The Generative Engine Optimization Master Class is built for SEO professionals, content strategists, and digital marketers with 2–5 years of experience who are ready to expand beyond traditional optimization. It’s especially valuable for agency marketers, in-house teams managing complex websites, and leaders responsible for long-term content strategy.
If you’re already strong in SEO fundamentals but need clarity on how AI is changing rankings, visibility, and brand authority, this course is designed for you.
Meet AI SEO Expert Will Scott
Will Scott is a recognized authority in SEO and AI-driven content strategy and a longtime advocate for adapting marketing to how search actually works. He is widely known for coining the term “barnacle SEO” and has been a featured speaker at industry events, including PubCon, SMX, and Local U.
Will leads the Search Influence team in delivering AI-enhanced, data-driven SEO strategies for industries such as higher education, healthcare, and hospitality. With a degree in architecture from Tulane University, he blends strategic systems thinking with practical execution, making complex concepts actionable for marketers.
Save Your Seat
Generative search is no longer optional knowledge. It’s the foundation of future visibility. If you want to understand how AI platforms select sources, summarize content, and decide which brands get cited, the GEO Master Class is built to give you that edge.
Register now for the Generative Engine Optimization Master Class on April 14, 2026, and learn how to optimize for AI SEO performance.
Get in touch for our super-secret 15% discount code.
