AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat
April 23rd, 2026 by
Search Influence CEO and co-founder Will Scott will present at the Group Practice Pro 5th Annual Retreat in Charleston, S.C., on Monday, April 28, 2026. His session — “AI and Search: What Group Practice Owners Need to Know Now” — runs from 9 to 10:45 a.m. and is tailored specifically for mental health group practice owners who need to stay visible and competitive as AI reshapes how clients search for care. As a recognized AI SEO expert, Will Scott brings more than 30 years of search strategy experience directly to one of healthcare’s most competitive growth segments.
What the Session Covers
AI is changing how potential clients find mental health providers, and many group practices are already feeling the impact without fully understanding why. Scott’s session breaks down what’s actually happening in search right now, why AI-generated results are changing the rules, and what practice owners need to prioritize to maintain visibility. The session goes beyond awareness to focus on practical AI SEO strategy steps: which tools matter, which tactics are losing effectiveness, and how practices with lean marketing teams can compete against private equity-backed groups with far larger budgets. Attendees will leave with a clearer picture of their digital landscape and a starting point for action.
Who Should Be in the Room
The Group Practice Pro community serves large mental health group practices, many generating between $2 million and $20 million in annual revenue. These are established practices that are increasingly being asked to market like businesses, not just referral-based clinical operations. The 5th Annual Retreat draws approximately 30 practice leaders for focused, peer-level conversation. If you’re a group practice owner who has been wondering whether your SEO strategy is keeping up with AI or whether you’re being outflanked by better-funded competitors, this session is designed for you.
About the Speaker
Will Scott is the CEO and co-founder of Search Influence, a New Orleans-based digital marketing agency that he has led for more than 20 years. He coined the term “Barnacle SEO” — a strategy for smaller organizations to gain search visibility by associating with high-authority platforms — and teaches the AI SEO Masterclass at SMX, one of the search industry’s leading conference series. Scott speaks internationally on the intersection of AI and search, with a particular focus on helping organizations without enterprise-level budgets compete effectively online.
Connect With the AI SEO Experts at Search Influence
If you’re attending the Group Practice Pro Retreat or want to talk about what AI-driven search changes mean for your practice’s digital strategy, reach out to the Search Influence team. Whether you’re looking to audit your current visibility, understand what competitors are doing, or build a search strategy that accounts for AI, we’re here for you.
