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Healthcare Marketing Laws: Language to Keep Your Ads Legal
This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
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Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships
Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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Here Are Our Top 5 Blogs You May Have Missed Last Month
Woah! Did June fly by for you, too? If you are on the beach this week and doing some summertime reading, here are our most popular five blogs from last month that you will want to check out. What Happened to Facebook’s 20% Text Grid Tool? Michelle’s blog is coming in hot …
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Workplace Wellness Helps Your Waistline and Your Bottom Line
When pondering the thought of working in an office, several defining factors come to mind quite promptly. One of these components is the sedentary aspect of the job’s general environment. Often, active and health-conscious individuals will refrain from taking office jobs for this reason, because sitting all day long is …
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Health Care on the Home Front: Recruit Mommy Bloggers
When it comes to online influence, mommy bloggers are a huge force in social media and the blogosphere—something many major brands have noted in the past. Names like Pepsi, Wal-Mart, Home Depot, and Coach have all made space for these influential bloggers in their content marketing strategy, adding a dose …
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Reconstruct the SEO Strategy of Your Medical Practice
A referral by a physician used to be the most common way people chose health care specialists. However, now patients are turning to Google and other search engines for health information and to select a physician. In fact, 62 percent of smartphone owners used their phone to search for information …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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