Search Influence Partners with the Louisiana Hospital Association for a Virtual Training

September 21st, 2022 by Shira Pinsker

Search Influence presents “The Great Resignation: How to Stabilize and Even Boost Your Marketing in this Uncertain Time” in partnership with the Louisiana Hospital Association (LHA) on Thursday, Sept, 22, 2022. This is Search Influence’s fourth time partnering with the LHA for a virtual training exclusively for the organization’s members.

Louisiana Hospital Association logo image

Established in 1926, the LHA is a not-for-profit association representing all types of hospitals and healthcare systems throughout the state. The LHA carries out its mission by providing services and resources to members through advocacy, education, research, representation and communication.

About the Virtual Training:

The Great Resignation is impacting every industry, especially the medical industry. A recent survey by Marketing Hire News found that marketers are not an exception to this trend. But how can medical practices ride the wave of this turnover and still continue to push their marketing objectives forward? How can your in-house mar comm be prepared for turnover whether that is now or later? How can medical practices take advantage of the Great Resignation on the marketing front?

The Great Resignation sounds scary but let HR handle the comings and goings of staff and deep dive on the marketing engine driving your company’s objectives and revenue. Best practices and strategic line of sight can keep marketing tactics such as third party review sites, patient testimonials and storytelling in motion while staff positions are vacant.

Shore up four key areas of focus within the marketing communications function that can position your company to excel even without being fully staffed in-house.

  1. Plan
  2. Partners
  3. Performance
  4. Pivot