Search Influence to Host Healthcare Marketing Webinar, “Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices”

April 12th, 2021 by Shira Pinsker

Performance driven marketing: proving ROI for Hospitals and Healthcare Practices

As a medical marketer, it’s your job to help hospital administrators and practice owners understand how their medical marketing investment fuels patient growth.

Join Search Influence Director of Sales and Marketing, Paula French, and Sales and Partner Strategist Gabrielle Woodard for the free webinar, Performance Driven Marketing: Proving ROI for Hospitals and Healthcare Practices.

Paula and Gabrielle will demonstrate how to tie your marketing efforts to the revenue of your hospital or healthcare practice and share best practices on how to measure performance data and track the value of your work.

Learning Objectives for this Webinar

  • How to use marketing performance data to advocate for your marketing budget and plan
  • Guidance to evaluate if your marketing strategy helps reach your patient acquisition goals
  • Opportunities to bring conversions and transactions online, and how this makes everything—including your marketing—more trackable