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Ann Wanserski
Ann Wanserski has moved on to other opportunities. -
Four Steps to Improve Your Content Marketing Strategy
How much content have you consumed today? Probably more than you realize. The American Marketing Association estimates that the average consumer is exposed to upwards of 10,000 brand messages a day. As consumers, we have no shortage of options for anything our hearts desire, from where to get our teeth …
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Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
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Diversity in the Workplace: Why Who’s at the Table Matters
In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
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Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site
So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
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Turning Links Into Lemonade: Your Guide to Juicy Internal Linking
You’ve likely heard of internal links. In terms of SEO jargon (which there’s a lot to sift through), they’re pretty straightforward. Internal links are just the hyperlinks on your site that point to other pages within the same domain. For example, your homepage content probably has internal links pointing readers …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships
Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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A Day in the Life of a Sales Executive at Search Influence
Meet Bailey Colomb! Here’s a glimpse into what an average day looks like for Bailey as a Sales Executive working at Search Influence. From her favorite breakfast food (hint: think Ron Swanson) to some of her favorite perks of the job, you’ll get an insider glimpse into what it’s like …
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Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan
With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
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Embrace Powerful Women in the Workforce This International Women’s Day
Today, March 8, 2017, we celebrate International Women’s Day. This celebration started in 1909 to pay honor to the International Ladies Garment Workers’ Union strike of more than 20,000 workers fighting for fair pay and safe working conditions. Over the years, we have certainly reached many important accomplishments for women. …
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