Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog

July 10th, 2024 by Ren Horst

Search Influence - Will Scott on schema for Seer Interactive

In a June guest blog for B-Corp certified digital marketing agency Seer Interactive, Search Influence Co-Founder and CEO Will Scott breaks down a fundamental, yet often overlooked, higher education SEO tactic: schema markup.

Schema markup for higher education websites is a form of microdata added to a website’s HTML to help search engines better understand the content. It uses a semantic vocabulary (i.e., code) known as Schema.org to annotate various webpage elements with metadata. By crawling your schema, search engines can get a better sense of who you are and surface your site in the SERPs in response to relevant search queries.

Schema markup is the back-end roadmap for your higher ed website. It guides search engines, like Google, Bing, and Yahoo, through the campus of your content via structured data that’s easy to understand and follow. This helps streamline your site’s crawlability, boost your chances for rich snippets, and improve your visibility in the search engine results pages (SERPs).

How do you know if your institution’s schema markup is up to par? See Will’s blog, “Higher Education Schema – How Your School Can Win Google,” for tips to better speak search engines’ language.

Key Takeaways From “Higher Education Schema – How Your School Can Win Google”

Schema is much beyond just simple code. In “Higher Education Schema – How Your School Can Win Google,” Will goes deep into this core technical SEO concept, offering insights on:

  • The Fundamentals of Schema Markup: Understand the basics and why it’s essential for higher education websites.
  • Step-by-Step Implementation: Detailed instructions (with a template) on how to apply schema markup using Schema.org, tailored specifically for educational institutions.
  • Practical Examples: Real-world applications and examples to illustrate how schema markup can be effectively used.
  • Impact Analysis: Insights on how schema markup can grow your institution’s online presence and drive more prospective students to your enrollment funnel.

Search Influence - High Education Schema for Seer Interactive

Dive Deeper Into Higher Education Schema

2024 research from Schema App found that 1 in 5 digital marketers have trouble showing the value of their schema markup. If you’re unsure whether your school’s schema is truly search engine fluent, do your part in helping Google to translate it.

See Will’s full article on Seer Interactive for more “higher ed schema 101” and how to optimize your site for search engines