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  • Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”

    November 08, 2021 by in Higher Education Marketing, News Shira Pinsker - Leave a comment
    Dates for Search Influence's 3-part higher education marketing webinar

    Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Register for all three sessions here. …
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  • How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal

    October 07, 2021 by in Higher Education Marketing, SEO Cory Agular - Leave a comment
    Graphic of loading web browser

    Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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  • Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”

    July 06, 2021 by in Higher Education Marketing, News Shira Pinsker - Leave a comment
    Gain stakeholder trust graphic for education marketing webinar at Search Influence

    Register for our higher education marketing virtual training, How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies, Wednesday, July 14, 2021 at 12pm EST/11am CST. If you can’t make the live session, be sure to still register to receive a recording of the event. About the Virtual Training …
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  • Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)

    May 26, 2021 by in News Shira Pinsker - Leave a comment
    animated buildings underneath text reading spotlight 2021 reimagining the role of ce in higher education

    Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
    Continue Reading >>

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  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel. Leave a comment
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