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  • Search Influence to Present at the 2022 UPCEA MEMS Conference

    November 28, 2022 by in Higher Education Marketing, News Ren Horst - Leave a comment
    United For Success MEMS, Marketing Enrollment Management and Student Success

    At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
    Continue Reading >>

  • Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”

    November 08, 2021 by in Higher Education Marketing, News Shira Pinsker - Leave a comment
    Dates for Search Influence's 3-part higher education marketing webinar

    Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
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  • How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal

    October 07, 2021 by in Higher Education Marketing, SEO Cory Agular - Leave a comment
    Graphic of loading web browser

    Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
    Continue Reading >>

  • Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”

    July 06, 2021 by in Higher Education Marketing, News Shira Pinsker - Leave a comment
    Gain stakeholder trust graphic for education marketing webinar at Search Influence

    Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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  • Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)

    May 26, 2021 by in News Shira Pinsker - Leave a comment
    animated buildings underneath text reading spotlight 2021 reimagining the role of ce in higher education

    Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development. CAUCE’S …
    Continue Reading >>

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  • Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally Leave a comment
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  • UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue Leave a comment
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