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Archive Education and News
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The April Influencer: AI > KPI > ROI: Your April Industry Update
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! AI Search KPIs: Why Traffic No Longer Tells …
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[WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility
AI search is changing how prospective students discover programs. But building an entirely new marketing strategy from scratch isn’t realistic for most higher education teams. Budgets are tight, staff capacity is limited, and priorities compete for attention. That’s why we partnered with UPCEA for this spring’s live webinar: Make Your …
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Search Influence Sees Double with 2 New Hires
Search Influence is seeing double with the addition of two new team members! Let’s learn about our newest Influencers. Katelyn Mulkey, Sales & Marketing Coordinator Born and raised in Abita Springs, Louisiana, Katelyn didn’t go far for college, graduating from the University of New Orleans with a degree in Marketing. …
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Search Influence Continues to Support You During COVID-19
To our clients and our community, As the COVID-19 pandemic continues to evolve, we feel it’s important to share with you Search Influence’s plans for business continuity. Our top priorities are the health and well-being of our team and their families, and our clients, their families, and their businesses. Our …
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Search Influence Adds 1 New Employee to their Krewe
Just as New Orleans rolls into Carnival season, Search Influence adds a new member to the Sales & Marketing Royal Court. Shira Pinsker, Product & Marketing Manager Whether it’s biking on side streets to find shorter commutes or rewriting copy to convey greater emotion, Shira Pinsker looks for ways to …
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How Often Should You Revisit Your SEO Strategy?
So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure …
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Responsive Development with Foundation
Recently I implemented a redesign of the public facing page for one of our services, LeadSNDR. Like any other from-scratch project, I started off with a CSS framework that included a grid system. My old standby was the popular 960 Grid, but within the last few months, I’ve moved on …
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