The April Influencer: AI > KPI > ROI: Your April Industry Update
April 21st, 2026 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!
AI Search KPIs: Why Traffic No Longer Tells the Full Story
CHUCK WILKINS | 14-MINUTE READ
AI search KPIs require new thinking. See how Search Influence measures success when AI answers shape discovery before a click.
What Are Google Performance Max Campaigns? Strategy, Best Practices, and Optimization Guide
JENNA MOVAHED | 10-MINUTE READ
Learn how Performance Max campaigns expand reach across Google’s channels and how Search Influence manages them for incremental growth.
Director of Account Management Alison Zeringue for UPCEA’s Blog
How to Explain AI SEO ROI to University Leadership (Without Overpromising)
Discover how to explain AI SEO ROI to university administrators when attribution is imperfect.
The Maps Pack Is Dead — Here’s What Ate It (And How to Get Found Anyway)
CHUCK WILKINS | 11-MINUTE READ
If you’re not cited in AI search, you’re invisible. Learn how the Maps pack is changing and how Search Influence helps you get chosen.
Replay: “Make Your Marketing Work Smarter for AI Search”
Catch the replay of our latest webinar with UPCEA and learn how adapting the marketing you’re already doing can support your AI search visibility.
