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  • 12 Things You May Not Know About Online Marketing

    June 30, 2016 by in Industry Insights Michelle Neuhoff Boyd - 1 comment

    While some aspects of online marketing may seem straightforward, some things might surprise you. Here are 12 things that surprised some of our team members when they started working at Search Influence. 1. When listing your business location anywhere online, you should use the USPS verified address. “I worked at …
    Continue Reading >>

  • Did You Catch All of That? A Rundown of Our Top May Blogs

    June 02, 2016 by in News Search Influence Alumni - Leave a comment

    It’s summertime! May was full of so many informative and fun Influencer blog posts, not to mention the laugh-out-loud-worthy gifs. If you haven’t caught up with all of our blogs yet, here’s a quick run-down of all the top blogs from May. What Happened to Facebook’s 20% Text Grid Tool? …
    Continue Reading >>

  • Five For Friday: Death to G+, Facebook Video Calling, A Tech Movie Rec & More

    May 08, 2015 by in News Chris Henson - Leave a comment
    SI 5 For Friday Image

    1. Schema Marks Up Gmail – Moz Not too long ago, thanks to a pair of excellent blog posts from David and Ian, we learned all about schema—what it is, what it does, and how it can dramatically help a client’s online marketing strategy. After that wealth of knowledge was handed down, it …
    Continue Reading >>

  • The Saints Fan’s Guide To Schema

    October 27, 2014 by in SEO Search Influence Alumni - Leave a comment

    Saints season is underway as our boys in black and gold try to bring another Super Bowl win back to the Bayou. Fall season isn’t just a time to enjoy football accompanied by ice cold bevs, a few Lit’l Smokies, and a seven-layer dip, it’s also the best time to …
    Continue Reading >>

  • 5 For Friday: Winning at Local Search, Snippets in Search, & Investing in Content

    September 26, 2014 by in News Search Influence Alumni - Leave a comment

    1. Google Structured Snippets Officially in Search Results – Search Engine Land Schema markup and other forms of structured data are being used by webmasters to display Google structured snippets, but this isn’t the only way more data is pulled into the search results. Google has been testing out new …
    Continue Reading >>

  • A Few Things You May Or May Not Have Ever Wanted To Know About Schema, But Were Too Bored To Ask

    August 19, 2014 by in SEO Search Influence Alumni - Leave a comment

    As Google continues to affirm its support for more detailed types of schema markup when crawling sites, it seems that there is an increased level of general interest in the concept and implementation of schema. I know that across our office, there are constant enraptured whispers about the ethereal mystery …
    Continue Reading >>

  • Be Semantic: How to Install Microdata

    February 01, 2012 by in Industry Insights Search Influence Alumni - 2 comments

    Search engines are designed to do one thing — make sense of the various documents found on the Web. Originally using just on-page factors like content and meta information contained in specialized tags, search engines moved to analysis of links in the late 90’s with the advent of the PageRank …
    Continue Reading >>

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