Healthcare Marketing Education and News
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In Uncertain Times, Stretch Your Budget with Online Advertising
Throughout these past few months, our industry has experienced roadblocks, challenges, and changes that alter the way we look at the work we do for our clients. We will take a look at three clients and how their experiences measure up to what the experts say about advertising and marketing …
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A Physician’s Guide to Choosing Target Audiences on Facebook
One of the most important assets in any physician’s marketing strategy is knowing your potential patients. In a field as diverse as medicine, this can mean the difference between success and failure. Therefore, we’ve put together a helpful guide to Facebook’s targeting tools to help build and improve your online …
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Growing Your Practice on Facebook, Part 6: A Facebook Success Story
Welcome to the final installment of our series on using Facebook to promote your medical practice. Now that we’ve covered best practices, we’ll show you how we put them in action using one of our own clients as a case study—Donaldson Plastic Surgery. Remember, if you want more information about …
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Growing Your Practice on Facebook, Part 5: Patient Confidentiality Considerations
In our last blog, you learned how to capture your audience with engaging content and analyze the results. Now that you understand what it takes to connect with your patients, we’ll take a look at common obstacles medical practices face when posting on Facebook. Social media and the healthcare industry …
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Growing Your Practice on Facebook, Part 4: Reach Your Audience
Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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Growing Your Practice on Facebook, Part 3: Advertising
In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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Growing Your Practice on Facebook, Part 2: Shareable Content
Now that you’ve learned why Facebook is such a crucial tool for your practice, it’s time to master one of the most important aspects of Facebook: engagement. Facebook is all about conversation and interaction. If you aren’t creating compelling content and engaging with your followers on a regular basis, your …
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Growing Your Practice on Facebook, Part 1: Why Facebook Matters
It’s no secret that Facebook isn’t going away anytime soon. Even with predictions a couple of years ago that the social media giant would lose a significant portion of its users to other contenders like Instagram, Twitter, WhatsApp, and Snapchat, they’ve managed to see steady growth. Since that prediction in 2015, …
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NEW ORLEANS, May 24, 2017 — The Plastic Surgeon’s Guide to Press Releases
Search Influence has done a little blogging about press releases in the past, but now it’s time to kick things up a notch—or 16 billion notches. According to the American Society of Plastic Surgeons, Americans spent roughly $16 billion on plastic surgery in 2016, which is an all-time high. With …
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Put a Ring on It: Turning Inquiries Into Lasting Patient Relationships
Let’s envision an ideal scenario. Your private practice has a dynamic social media campaign, your website is optimized for all the right keywords, your blog showcases helpful and engaging posts, and maybe you’re even showing up on page one of Google’s search results. Basically, you’re an online marketing all-star. Well, …
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