Healthcare Marketing Education and News
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Follow the Numbers: Trends to Guide Your 2017 Plastic Surgery Marketing Plan
With 17.1 million surgical and minimally invasive cosmetic procedures performed in the United States in 2016, a few key trends stand out as opportunities. According to a report released by the American Society of Plastic Surgeons, patients are trending toward fat grafting, non-invasive fat reduction, and facial enhancements. These trends …
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5 Rookie Mistakes That Will Ruin Your New Website’s SEO
Here at Search Influence, we take pride in providing valuable SEO information and tips for our clients, from the nitty gritty of Google’s algorithms to the basics of designing a great website. Our recently published white paper covers 5 SEO mistakes that could be lurking in your web design. Here’s …
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5 Medical Practices Effectively Using Instagram
Instagram’s visual language is a great way to tell your brand and practice’s story. The layout is both straightforward and engaging. The platform is on the rise, and Instagram users are nearly 60 times more likely to share an image than those on Facebook. In a field that can be …
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Oh No! Where Did Medical Schema Go?
While working on implementing some schema markup for a medical clinic last week, I went to schema.org to see my available property choices, but when I went to the same page I’ve visited a hundred times before, https://schema.org/MedicalClinic, instead of the list of properties and their definitions I was expecting, …
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The Diagnosis Is In: Your Medical Practice Needs Reviews
Yelp, Healthgrades, Google My Business, RateMDs, Vitals—the list goes on and on. More than three quarters of patients are browsing review sites, using the online reviews to decide on a new healthcare practitioner. It is now more important than ever for your practice to have a strong online presence with …
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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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10 SEO Best Practices To Resuscitate Your Medical Practice’s Website
What exactly is SEO, and why should your medical practice be applying it to your website? SEO, or search engine optimization, is a means for building a successful website. It is an on-going strategy for increasing your site’s visibility in the search engine results and helping prospective patients find you …
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Successful Physicians Do This to Quickly Increase Their Online Presence
Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to …
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These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients
Your patients might not be able to read your handwriting, but there should be no confusion with your website. According to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and healthcare professionals. As more and more people …
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5 Things Healthcare Professionals Should Never Post on Social Media
Over the past decade, social media has become a major part of nearly all aspects of life, including the business world. With the ever-growing importance of social media marketing, more and more businesses—including doctors, dentists, and others in the medical field—are using social media sites such as Facebook, Twitter, LinkedIn, …
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