Healthcare Marketing Education and News
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The Prescription for Better Online Reviews for Your Practice
Just last month, Forbes ran an article titled “Why Doctors Must Market Themselves in 2016.” Much as customers at a restaurant can get on Yelp to write about their experience, patients can review their physicians on Yelp and other sites as well. RateMDs.com, Healthgrades.com, and Vitals.com are just a few …
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A Spoonful of SEO to Nurse Your Rankings Back to Health
The Internet isn’t just where people go to find out whether they can self-diagnose a brain tumor. Increasingly, the Internet is where potential patients shop around for the best local clinics and medical services. Fortunately, there are a few SEO principles that can help make your website easier to find. …
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Health Care on the Home Front: Recruit Mommy Bloggers
When it comes to online influence, mommy bloggers are a huge force in social media and the blogosphere—something many major brands have noted in the past. Names like Pepsi, Wal-Mart, Home Depot, and Coach have all made space for these influential bloggers in their content marketing strategy, adding a dose …
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Reconstruct the SEO Strategy of Your Medical Practice
A referral by a physician used to be the most common way people chose health care specialists. However, now patients are turning to Google and other search engines for health information and to select a physician. In fact, 62 percent of smartphone owners used their phone to search for information …
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Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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