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SEO Education and News
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AI Search in Higher Ed: Paula French at Harvard PLL Lunch & Learn
Harvard’s Professional & Lifelong Learning community invited Search Influence to talk through what AI search means for enrollment. Here’s what Paula French shared. If you work in online or continuing education, you already feel it: prospective students are forming opinions about your programs before they ever reach your website. They’re …
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SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
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What Is Query Fan-Out in AI Search?
Query fan-out is how AI search engines answer a question by breaking it into many sub-queries. What it is, and how to optimize content for it.
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What Is Information Gain in SEO?
Information gain is how much new information a page adds beyond what’s already published. What it means for SEO, and how to add it.
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We Didn’t Automate Our Content. We Automated the Tedium.
Search Influence automated the research behind content, not the writing: query fan-out, information gain, and authoritative sourcing that gets pages cited by AI search.
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Search Influence Turns 20: Two Decades of Digital Marketing Innovation
Search Influence is turning 20. We have a lot to celebrate, starting with the people who made it possible. Twenty years ago, Will and Angie Scott launched Search Influence from a spare bedroom with one simple goal: help businesses get found online and measure what happens when they do. What …
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Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
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One Page, One Baseline: Paula French on Program Page AI Search Visibility [UPCEA]
Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
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Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
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Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients. Will, CEO and co-founder of Search Influence, has …
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