SEO Education and News

• What Does An SEO Agency Actually Do For My Business?

  November 18, 2021 by in Digital Advertising, SEO Kaitlyn Johnson - Comments Off on What Does An SEO Agency Actually Do For My Business?
  

  Key Insights Good SEO agencies focus on your website with the same vigor and attention-to-detail that you have with your brick and mortar. Expertise, authority and trust (E-A-T) is the foundation of a good long-term SEO plan. If your website doesn’t have these factors, it is impossible to rank well …
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• How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal

  October 07, 2021 by in Higher Education Marketing, SEO Cory Agular - Comments Off on How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
  

  Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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• How Hospitals and Healthcare Practices Can Adapt to Google Updates

  October 09, 2020 by in Healthcare Marketing, SEO Katie Burke - Comments Off on How Hospitals and Healthcare Practices Can Adapt to Google Updates
  

  Key Insights Google decides what websites show as local and organic results by considering the business and it’s website’s relevance, prominence, and distance. Keywords, content, and connections continue to be required to earn trust with google and keep your website relevant. However, the WAY you think about keywords or the …
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• A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business

  March 18, 2020 by in SEO Priscilla Medina - Comments Off on A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business
  

  During a crisis, some businesses can continue operating with modified hours while others might have to close temporarily. Google is working on implementing the “Temporarily Closed” feature on Google My Business (GMB) pages in the upcoming days. We will update this post when the “Temporarily Closed” feature is available. In …
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• The Rise of Intent Research and What it Means for Keyword Research in 2020

  February 17, 2020 by in SEO Courtney Cummins - Comments Off on The Rise of Intent Research and What it Means for Keyword Research in 2020
  

  Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
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• Trends in SEO: 2020 and Beyond

  January 22, 2020 by in SEO Cory Agular - 1 comment
  

  The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
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• Does SEO Success Require Development Knowledge?

  December 30, 2019 by in SEO Devin Olsen - Comments Off on Does SEO Success Require Development Knowledge?
  

  The short and simple answer to this question is no. You won’t need to delve deep into writing code or earn a degree in computer science to improve your website’s search results. There are some more complex aspects to SEO, but a large number of important and impactful SEO tactics …
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• Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?

  November 19, 2019 by in SEO Kaitlyn Johnson - Comments Off on Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?
  

  If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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• How Does Having an SSL Certificate Impact Your Site’s SEO?

  October 29, 2019 by in SEO Shelby Piglia - Comments Off on How Does Having an SSL Certificate Impact Your Site’s SEO?
  

  Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
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• How Often Should You Revisit Your SEO Strategy?

  October 01, 2019 by in Archive, SEO Raquel Paiz - 1 comment
  

  So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure …
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