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SEO Education and News
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UPCEA Guest Article: Explaining AI SEO ROI to University Leadership
Prospective students are doing more homework before they ever reach your website. Many start by asking AI tools to explain programs, compare schools, and surface credible options. Those responses shape which institutions feel trustworthy, which ones make the shortlist, and which never get considered at all. By the time a …
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The Hidden Cost of “Good Enough” SEO in the Age of AI
Key Insights Traditional SEO still matters. Technical health, keyword research, authority signals, and high-quality content remain the foundation of search visibility in the age of AI. AI search changes how visibility is earned. Ranking in traditional search results is no longer enough. Institutions must also earn citations in AI summaries, …
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How to Optimize Content for AI Search Engines
Note: This post was updated by Collin Guedon on 3/17/26 to reflect current best practices. It was originally published on 11/21/25. Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — …
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Foundational SEO vs AI SEO: Paula French on What Businesses Actually Need
Search is evolving fast. But that doesn’t mean the foundation disappears. On February 6, Paula French, Director of Sales and Marketing at Search Influence, joined the SEO On-Air podcast to unpack one of the biggest questions in digital marketing right now: what is the real difference between foundational SEO and …
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Will Scott Returns to SMX Online With Generative Engine Optimization Master Class
On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history. The live, online session runs from 11:00 a.m. to 4:45 p.m. ET and is available both …
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Your AI Traffic Has Plateaued. Now What?
Key Insights The AI traffic plateau is real and expected. The experimental growth phase is over; we’ve entered an optimization and efficiency phase. AI-referred traffic is smaller but higher quality. Engagement time and intent consistently outperform traditional organic sessions. Visibility ≠ measurability. AI Overviews and AI Mode remain partial black …
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AI SEO for Higher Education: How to Get Your Institution Recommended by ChatGPT, Perplexity, and AI Search
Half of prospective students now use AI search tools weekly to research programs. If your institution isn’t showing up in ChatGPT, Claude, Perplexity, or Google AI Overviews, you’re invisible to half your audience. In 2026, success is measured by AI citations and brand mentions within generative summaries, not just clicks. …
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Harvard Law School’s Program on Negotiation Partners With Search Influence for AI SEO Audit
Harvard Law School’s Program on Negotiation has engaged Search Influence to conduct a comprehensive AI SEO audit. This audit will focus on how the program’s academic content is represented across AI-driven and traditional search environments. As generative search tools and AI-powered summaries continue to influence how people discover and evaluate …
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The Future of Search Marketing as AI Search Optimization Expands Beyond Google
Key Insights Search no longer lives in one place. Today’s search behavior spans Google, Reddit, YouTube, social platforms, and AI tools. AI is now the connective tissue of search. AI systems increasingly synthesize answers from multiple platforms, meaning visibility depends on where your content exists, not just how your website …
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All of Your Higher Education Marketing Questions Answered
This post was updated by Paula French on 1/22/26 to reflect current best practices. It was originally published on 11/7/25 Key Insights Half of all prospective students now use AI tools daily or weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed …
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