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SEO Education and News
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SEO Skyscraper Method + ChatGPT Data Mining = Winning the SERP
I can’t believe I’m sharing this, but after doing it a few times, I realized that the Skyscraper Technique, when paired with ChatGPT data mining, is too good to keep to myself. But look, don’t tell anyone else, alright? Everybody’s afraid of the impact of derivative content. I say, if …
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Top 5 SEO Skills Necessary to Drive Results
Key Insights Proper search engine optimization (SEO) increases the chances your website will rank highly in search engine results, which could introduce more people to your brand. Keyword research, content writing, SEO-focused web development, link building, and analytics are all key SEO skills that work together to give you greater …
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Improving SEO In Higher Education Must Be a Priority: Insights From UPCEA Webinar
Priority: Improving SEO in Higher Education Search Influence joined the UPCEA team, Jim Fong and Bruce Etter, as they unveiled the highly anticipated UPCEA Higher Education SEO Research Study in a lively and informative webinar. We’re grateful for the engaged audience, who brought us compelling questions. It was obvious from …
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Why Is Google Traffic Down In April 2023?
Update from the “Correlation is not Causation” file. While investigating more, I noticed this in Google Search Console. A client who has historically had consistent #1 ranking for a specific phrase showed significant volatility in the last month. That volatility roughly coincides with the finalization of the March Core Update. …
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A Quick Intro to AI SEO
Key Insights: In the past few months, artificial intelligence (AI) has transformed the way marketers think about search engine optimization (SEO). From content creation and optimization to keyword research and link building, AI’s many use cases can benefit any SEO strategy — yours included. These tools can be a boon …
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Lack of SEO Skills and Strategy Leave Critical Gap in Higher Education Recruitment Funnel, According to Study
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution. NEW ORLEANS, April 6, 2023— Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher …
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Higher Education Technical SEO to Solve Your Website Woes
Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
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ChatGPT: Data Mining and SEO With OpenAI and Bing
Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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Top 7 SEO Questions You May Be Asking
This post was updated by Shira Pinsker on 8/31/2022 to reflect recent trends and refreshed statistics. It was originally published on 7/19/2021. Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is …
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Increase Conversion Rates and Improve Rankings with a Mobile-Optimized Website
Key Insights: A mobile-optimized website can make or break a business since a bad mobile user experience can result in a loss of leads and conversions. With more than half of site visitors coming to sites through mobile, your mobile site must have a positive user experience. A positive user …
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