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SEO Education and News
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How Does Having an SSL Certificate Impact Your Site’s SEO?
Site security and user privacy have been a hot topic in the technological community lately. With big names like Google pushing for tighter security, it leaves website owners wondering what they need to do to ensure that their site is compliant with the best practices that will ultimately lead to …
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How Often Should You Revisit Your SEO Strategy?
So you want to know how often you should revisit your SEO strategy. My recommendation? Go back to the basics! Google is constantly updating its algorithm, so your rankings can always be affected. That means you should constantly be on top of the strategy you set in place to ensure …
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Prop Up Your SEO Strategy With Pillar Pages and Topic Clusters
If you haven’t heard of pillar pages, don’t feel bad; they’re relatively new to the SEO scene, with the term coined by Hubspot in 2017. However, they’ve been taking over content marketing strategy discussions since their relatively recent inception, and this new system of structuring content is proving to be …
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How to Bounce Back From a Bad SEO Experience
If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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Enriching Your Results on Google
If you’ve used Google to perform a search for a recipe, an answer to a question, to find a restaurant, or find out the time a concert starts, you’ve probably noticed that not all search results look the same. Some of the results have extra information, some appear with pictures …
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How to Create Effective and Engaging Video Content on a Budget
In 2019, it’s impossible to deny the importance of video content for businesses. Visitors spend 2.6 times more time on pages with video, and websites with videos are 53 times more likely to reach the front page of Google than ones without. 95% of the message is actually retained from …
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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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Do Businesses With Multiple Locations Need Multiple Facebook Pages?
Facebook has become an integral part of marketing for any business. Those with multiple physical locations must decide how they would like to present themselves on this platform: in one corporate page representing all locations, or in separate pages that reflect each location. While the ease of managing one corporate …
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Only 4 Percent of Businesses Are Voice Search Ready—Are You in That Number?
At the beginning of 2019, over 66 million people in the United States were uttering the phrases “Ok Google,” “Hey Siri,” or “Alexa!” to find information on the internet. When you consider that the adult population of the United States is around 253 million, that means that around 25 percent …
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