Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference

March 25th, 2024 by Ren Horst

UPCEA Annual Conference

This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.”

Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing.

Featured Session: A Deep Dive into Enrollment Marketing

The 2024 Annual UPCEA Conference will take place from March 26-28 in Boston, MA, pooling industry thought leaders from across the globe.

In their session, Search Influence’s Paula French, together with industry experts Val Fox, Alicia Jasmin, and Leo Rice, will delve into today’s challenges of achieving graduate and adult learner enrollment goals. Attendees will gain various tips and tricks for turning enrollment hurdles into opportunities through:

  • Effective enrollment goal-setting with stakeholders
  • Hands-on enrollment funnel management
  • Strategies to reduce cost per inquiry
  • Maximizing marketing budgets without losing lead quality
  • Keyword optimization and bidding strategies

Participants will leave equipped with the knowledge and strategies to transform their enrollment processes, setting a new standard for success in higher education digital marketing.

UPCEA: A Century of Educational Innovation

Founded in 1915, UPCEA has long been a cornerstone in advancing professional, continuing, and online (PCO) education. Over the years, it has established itself as a vital network for higher education marketing teams, fostering innovation and collaboration across the sector.

A Platinum Partner since 2022, Search Influence has routinely worked alongside the higher ed association to share industry expertise through insightful research and conference presentations.

This year’s Annual UPCEA Conference marks just one more chapter in our work of advancing higher education through cutting-edge strategies and insights.

Refine Your Higher Education Digital Marketing Strategy

Whether you’re looking to refine your enrollment goals, optimize your marketing budget, or explore innovative digital marketing strategies, our 2024 Annual UPCEA Conference session
is your gateway to success. Come see us in Boston for our exclusive look into the current state of enrollment marketing.

Search Influence is here to help you maximize your strategy and results in SEO, paid search, and everything in between. Together, we can turn your marketing challenges into victories.

Get in touch today and let us show you the way to measurable success and beyond.